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Work Background
Tasting TableStaff Writer
Jun. 2023 - Jun. 2024Reporting on food and dining trends nationwide. - Copywrote, proofread, edited, and published daily content for an online audience of 3.6 million readers
- Managed multiple assignments simultaneously while maintaining SEO best practices and consistency in brand voice
- Acted as a subject matter expert when crafting engaging stories tailored to target audiences
- Worked closely with editorial development team to research trends, develop content strategy, pitch new online content, and drive site visits
FOSSILWriter’s Assistant
Apr. 2022 - Jun. 2022- Researched and created first-draft outlines for episodes - Acted as liaison between the writing and production teams
- Kept meticulous notes for all development and writer meetings
Freelance (Self employed)Marketing Consultant
Oct. 2021I rehab companies' outdated and ineffective marketing strategies to help them appeal to their target audiences in a new age of communication and connection. - Acts as a strategic advisor to clients to achieve exceptional performance from their digital marketing campaigns
- Manages the day-to-day content strategy for clients, exceeding standard engagement rates by more than 50%
- Tracks, monitors, and analyzes performance data of SEO and PPC marketing campaigns to optimize strategies
- Consults on the execution of promotional materials, product launches, brand partnerships, and social media campaigns
- Assists clients in developing the skills for them to independently create and manage campaigns based on their goals
UPshowContent Marketing Manager
Apr. 2018 - Nov. 2021Chicago, Illinois, United States- Delivered high-quality MQLs, contributing to approximately 30% of sales pipeline
- Improved web presence through a comprehensive inbound marketing and SEO strategy, successfully increasing website traffic by an average of 90% YoY
- Created compelling content strategies for landing pages, social media, ads, gated content, videos, emails, and sales assets
- Maintained marketing calendar of product and content releases and works closely with teams to deliver materials on time
- Oversaw execution of all projects and deliverables involving freelance and temporary marketing team members
FOX Sports University Student Consultant
Sep. 2017 - Dec. 2017Evanston, IL• Developed a detailed brand recommendation for clients at 21st Century Fox.
• Identified client goals and subsequent barriers to their achievement.
• Conducted research to gather in-depth insight about target audience.
• Devised strategy and creative execution to improve involvement in target
audience.
Vosges Haut-ChocolatMarketing Lead
Jun. 2016 - Jan. 2018Chicago, IL- Created and executed social media strategy across all platforms, increasing audience engagement by nearly 250%
- Led influencer and brand partnership program ideation to execution, boosting reach by over 3,000%
- Developed sub-brand Wild Ophelia's go-to-market strategy, including brand voice and narrative
- Cultivated and managed a high-performing team by mentoring and guiding junior team members
Spoon UniversityEditor In Chief (Northwestern Chapter)
Dec. 2015 - Jun. 2016Evanston, Illinois• Edited and published all content produced by 50 writers for online and print.
• Worked with designers, photographers, and ad sales team to organize and
produce a quarterly 40-page magazine.
• Acted as a liaison between Spoon National Headquarters and the
Northwestern editorial team.
A&O ProductionsMarketing and Media Associate
Nov. 2015 - Jan. 2018Evanston, IL• Managed PR and social media presence for A&O, engaging with an audience of over 8,000.
• Developed engagement and promotion strategies for concerts, films, and
speaker events.
• Drafted press releases and other marketing materials for events.
Spoon UniversityStaff Writer
Sep. 2014 - Sep. 2017Evanston, IL• Wrote recipes and restaurant reviews to be published as online content, collecting over 133,000 page views across 24 articles and syndication on Buzzfeed.
• Composed and edited content to be published in the quarterly print magazine.
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