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Work Background
Public Investment Fund (PIF)SA - Digital Experiences & Plaftorms (Corporate Affairs)
Nov. 2023Riyadh, Saudi Arabia
Miral DestinationsDigital Marketing Manager
Sep. 2021 - Nov. 2023Abu Dhabi, United Arab Emirates• Launch new website features and e-commerce products, increasing sales and website traffic. • Implemented successful SEO strategy, improving website ranking and visibility. • build partnerships with internal and external stakeholders to achieve department KPIs. • Communicate effectively with business and IT stakeholders to ensure digital roadmap alignment.
Hilti GroupEngagement Marketing Manager - Middle East, Turkey and Africa Region
Oct. 2020 - Sep. 2021Dubai, United Arab EmiratesDriving strategic marketing communication topics at Hilti (in particular leading commitment to digital marketing/marketing automation)
Driving change management and implementing strategic engagement marketing topics in META -Middle East, Turkey, and Africa and in close cooperation with the market organisations and global teams.
Project management responsibility for selected engagement Marketing campaigns in the region including implementation of omni-channel customer experience, engagement and state-of-the-art digital messaging.
Continuous analysis of the processes in engagement marketing, for review and improvement with a view to the best possible customer experience.
Support physical sales channels in attracting highly qualified digital leads. Leads Management CRM Platforms integration
Marketing Leads generation through multiple digital sources
Data Privacy and consent management
Hilti GroupE-Commerce Marketing Manager - Middle East, Turkey and Africa Region
Nov. 2019 - Oct. 2020Dubai, United Arab EmiratesDriving e-commerce and content strategy on Hilti Middle East, Turkey, and Africa websites. Working with an international team of 10 people to ensure online performance: - E-commerce: driving online sales according to the regional business strategy (targets, events...)
- Content management: responsible for Hilti e-catalog, editorials, landing page strategy, and website animation.
- Traffic acquisition: SEO strategy definition and implementation
- Digital campaigns: the creation of landing pages based on the customer journey
Forest CoffeeSenior Partner
Mar. 2018United Arab EmiratesCo-Founder for Middle East and Asia Specialty Coffee at Forest Coffee.
Providing coffee roasters with the very best single-origin specialty Colombian coffee. It takes a team — a family dedicated to their craft and their community to achieve this.
Hilti GroupDigital Campaign Specialist - Middle East, Turkey and Africa Region
Mar. 2017 - Jan. 2020Dubai, United Arab Emirates META (Middle East, Turkey & Africa) Region
• Develop integrated campaign strategies and set objectives and KPIs in alignment with marketing plans and roadmaps. Building the campaign architecture of regional topics.
• Propose action plans, execute and manage the digital marketing tactics across social media platforms,
Manage SEA, SEO, Social media ads and direct email marketing campaigns (Adobe)
• Submit the campaign’s budget to the head of digital marketing unit for review, amendment or approval
• Conduct online advertising campaigns, perform A/B testing, analyze performance on a daily basis and
improve the ad’s results based on analytics to achieve campaign goals and objectives
• Oversee effectiveness of data quality, quantity, and hygiene on the CRM system by checking the tool
Support with any testing requirements for the website, mobile site and mobile app
• Research, analyze and report on regular basis, market, and social media trends
• Input into process improvement & automation for short-term digital campaigns that have a hard sell focus
• On-going alignment between various stakeholders
• Input into local digital marketing plans
Al Ahli Holding GroupDigital Marketing Executive
Jan. 2016 - Jan. 2017Dubai - United Arab EmiratesContribute and develop Digital Marketing projects and campaigns for different subsidiaries of Al Ahli Holding group, with the primary focus in, Concerts, Events, Gold’s Gym UAE, Comicave store, Dubai Outlet Mall, and F&B division. Responsibilities • Developing and integrating content marketing strategies.
• Coordinating with marketing suppliers for all works in progress.
• Manage and maintain website updates in conjunction with the Website Developer/ Manager.
• Managing the production of digital marketing collaterals.
• Social Media and Digital advertising.
• Contributing to social media engagement and brand awareness campaigns.
• Compile a weekly status report on marketing activities.
• Assisting with paid media including liaising with digital advertising agencies.
• Monthly digital competitor’s analysis Identify new tools & strategies for increasing client site traffic and direct revenue through digital media and performance marketing sources.
Al Ahli Holding GroupMarketing Research Analyst
Jul. 2014 - Jan. 2016Dubai - United Arab EmiratesResearch and prepare reports on group's business sectors, possible new ventures, competitor analysis/activities and latest trends related to the holding group.
Assist in strategic planning, implementation, management and execution of all marketing, advertising, design, digital and PR campaigns for the group Work in close cooperation with various subsidiary marketing managers to create an aligned and integrated marketing activities calendar Digital Marketing analysis and monitoring
Liaise with in-house designers and manage the creative development of marketing online and offline creatives.
Assist in developing strategic relations to secure sponsorship to help with the publicity and funding of marketing campaigns Assist the digital team with social media campaigns, web development, on-line campaigns, etc. Liaising with external agencies, media houses and suppliers to execute marketing campaigns Propose new ideas/concepts to increase brand awareness, customer engagement and footfall for group subsidiaries Ensure all marketing projects are implemented as per schedule and with proper ROI justification Digital Marketing analysis and monitoring. * Trade marketing coordination for Gold's Gym UAE ( fitness & wellness company) and F&B division.
some relevant tie-ups:
Emirates Red Crescent
Citi Bank Kellogg's New Balance
Himalaya Herbals
Coca-Cola (partnership F&B division)
Industrial Agraria La Palma Limitada - IndupalmaStrategic Planning Intern
Mar. 2013 - Sep. 2013ColombiaResponsibilities:
Make strategic reports through QlikView (Business Intelligence)
Weekly reports and meetings with the operations team, monitoring the quality and the production of the palm oil.
Align all the strategic goals with the company results, by using strategic methods, research market and benchmarking in the main work activities. "Total alignment"
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