Hilti GroupDigital Campaign Specialist - Middle East, Turkey and Africa Region
Feb. 2017 - Jan. 2020Dubai, United Arab Emirates META (Middle East, Turkey & Africa) Region
• Develop integrated campaign strategies and set objectives and KPIs in alignment with marketing plans and roadmaps. Building the campaign architecture of regional topics.
• Propose action plans, execute and manage the digital marketing tactics across social media platforms,
Manage SEA, SEO, Social media ads and direct email marketing campaigns (Adobe)
• Submit the campaign’s budget to the head of digital marketing unit for review, amendment or approval
• Conduct online advertising campaigns, perform A/B testing, analyze performance on a daily basis and
improve the ad’s results based on analytics to achieve campaign goals and objectives
• Oversee effectiveness of data quality, quantity, and hygiene on the CRM system by checking the tool
Support with any testing requirements for the website, mobile site and mobile app
• Research, analyze and report on regular basis, market, and social media trends
• Input into process improvement & automation for short-term digital campaigns that have a hard sell focus
• On-going alignment between various stakeholders
• Input into local digital marketing plans