Melting Sports ConsultingCo-Founder & Associate- Legal & Business Affairs
Apr. 2018 - Oct. 2024157 Quai du President Roosevelt 92130 Issy les Moulineaux FranceDriving Strategic Growth in Sports Commercial rights :
Marketing, Sponsorship, and Strategic Leadership in Sports and Entertainment
• Sponsorship Sales & Client Activation
• Negotiated and closed high-value sponsorship packages, including the flagship OM project, integrating brand strategies with impactful community-driven initiatives.
• Designed and executed data-driven client activation campaigns, leveraging innovative digital and experiential marketing tactics to maximize engagement and ROI. Event Marketing & Ticketing Strategy Execution
• Led the end-to-end implementation of the LOC’s Ticketing Strategy for the TOTAL African Nations Championship & AFCONs, delivering seamless fan experiences across iconic venues
• Partnered with the LOC and technical providers to optimize ticket sales Media Rights & Revenue Optimization
• Oversaw global distribution of commercial and media rights for high-profile events, including ASO Ballon d’Or, CAF Awards, and the Mini-foot World Cup , driving significant revenue growth and expanding brand visibility.
• Spearheaded bid strategies for EMEA sports media rights and tender processes, ensuring competitive positioning and long-term partnership success.
• Strategic Operations & Broadcast Enhancements
• Directed the operational management of equipment packages for football federations, aligning logistical execution with strategic goals.
• Collaborated with stakeholders to enhance TV production and transmission capabilities for rights holders, federations, and broadcasters in Europe & Africa, ensuring optimal viewer experience and market penetration. Growth Consulting & Commercial Innovation
• Provided strategic consulting for the commercial development of sports competitions, leveraging market insights and consumer data to identify growth opportunities and expand audience reach.
• Championed innovative sponsorship models and revenue streams, integrating digital platforms, fan engagement initiatives, and branded content