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Work Background
Melting Sports ConsultingCo-Founder & Associate- Legal & Business Affairs
Apr. 2018 - Oct. 2024157 Quai du President Roosevelt 92130 Issy les Moulineaux FranceDriving Strategic Growth in Sports Commercial rights :
Marketing, Sponsorship, and Strategic Leadership in Sports and Entertainment
• Sponsorship Sales & Client Activation
• Negotiated and closed high-value sponsorship packages, including the flagship OM project, integrating brand strategies with impactful community-driven initiatives.
• Designed and executed data-driven client activation campaigns, leveraging innovative digital and experiential marketing tactics to maximize engagement and ROI. Event Marketing & Ticketing Strategy Execution
• Led the end-to-end implementation of the LOC’s Ticketing Strategy for the TOTAL African Nations Championship & AFCONs, delivering seamless fan experiences across iconic venues
• Partnered with the LOC and technical providers to optimize ticket sales Media Rights & Revenue Optimization
• Oversaw global distribution of commercial and media rights for high-profile events, including ASO Ballon d’Or, CAF Awards, and the Mini-foot World Cup , driving significant revenue growth and expanding brand visibility.
• Spearheaded bid strategies for EMEA sports media rights and tender processes, ensuring competitive positioning and long-term partnership success.
• Strategic Operations & Broadcast Enhancements
• Directed the operational management of equipment packages for football federations, aligning logistical execution with strategic goals.
• Collaborated with stakeholders to enhance TV production and transmission capabilities for rights holders, federations, and broadcasters in Europe & Africa, ensuring optimal viewer experience and market penetration. Growth Consulting & Commercial Innovation
• Provided strategic consulting for the commercial development of sports competitions, leveraging market insights and consumer data to identify growth opportunities and expand audience reach.
• Championed innovative sponsorship models and revenue streams, integrating digital platforms, fan engagement initiatives, and branded content
Ark MediaLegal & Business Affairs - Media & Sponsorship Rights Expert
Nov. 2016Paris• Strategic Leadership: Founded and currently lead ArkMédia, a consulting firm specializing in sports media rights, marketing strategies, and institutional management consulting for national and international sports organizations.
• Media Rights Management: Develop and optimize media rights strategies for broadcast and digital platforms, driving visibility, audience engagement, and revenue growth.
• Event Management: Successfully managed high-profile sports events, ensuring seamless operations in hospitality, ticketing, and venue coordination for optimal fan and client experiences.
• Athlete Representation: Provide elite athletes with comprehensive career management services, securing partnerships and guiding their long-term growth and success.
• Marketing and Communication: Design and execute innovative marketing and communication strategies to enhance client brand visibility and audience reach.
• Institutional Consulting: Partner with sports organizations to improve institutional management, foster strong stakeholder relationships, and achieve operational excellence.
Lagardère SportsDeputy Media Director- TV & Media Rights
Feb. 2013 - Jan. 2017Région de Boulogne-Billancourt, FranceMedia rights sales strategy Structuring, reviewing, drafting and negotiating contracts with broadcasters, media affiliates and TV production partners.
TV Production support to the Media Director.
Cross-functional projects support.
Lagardère SportsLegal Advisor
Jan. 2012 - Mar. 2013Boulogne Billancourt
Orange AMEAExternal comms
Apr. 2011 - Jan. 2012ParisIn charge of : - Communication plan strategy and advertising campaigns conception - Delivering communication toolkits for affiliates - following up all local adapation and local implementation of global group campaigns (Orange AFCON) In charge of the coordination with all entities accross the group to ensure a tranversal activation Reporting of communication and advertising actions dealing with the Orange-CAF deal (Orange African cup of nations, U-20, …) Sponsoring activities: monitoring the Orange –CAF Deal
Brand Orange guidelines settlement and updates
SportfiveLegal affairs
Sep. 2009 - Jul. 2010Région de Paris, FranceTrainny period in the legal department head office ,
In charge of the implementation of TV and marketing rights package: media and sponsors trading and sales with (selling broadcast sponsorship and competitions around the African Football Confederation) Attached to the Legal Head office. Contracts and deals around broadcasting rights of football, marketing rights (sponsors teams in Ligue 1 partners, France official male Team soccer -FFF federations, IOC, FIFA, CAF, main client ofSportfive). Responsible for monitoring contracts: recovery procedures ensure legal right to own sports marketing, establishment of e-types, methods of transfer of rights, research and writing of legal memoranda, research notes and writing on international taxation. Assisted in negociation terms for marketing and tv licences contracts
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