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Work Background
McAfeeHead of Creative, Sr Director
Dec. 2024 - Mar. 2025
Independent Consultant Consultant — Branding, Digital and Creation Direction
Sep. 2024San Francisco Bay AreaBrand evolution (strategy and design) and digital marketing services for mid-size startups and large institutions.
AppleGlobal Creative Director
Aug. 2022 - Aug. 2024Leading digital design team of ACDs, art directors and designers for iPhone. Digital creative direction of product storytelling pages supporting the launch of iPhone 14a, 15 and 16 on apple.com, third party retail, emails, and Apple Store App, globally. Close collaboration with the MarCom Design and Shot on iPhone Photography leads. Driving alignment across highly opinionated, cross functional teams. Mentoring and managing art directors, designers and guiding the work of contractors
GoogleGlobal Creative Director
Oct. 2018 - Aug. 2022San Francisco Bay AreaCreative direction supporting a portfolio of smart home products (Google Nest), Pixel phones and wearables for the Google Devices and Services division. Oversaw work of in-house creatives and a dedicated agency while leading creative across interactive and social initiatives. Directed photo and video shoots for global campaigns. Led the creative on global brand campaigns for the new Pixel 6 and the first Sustainability Effort, working directly with Ivy Ross, VP of Design, and her industrial design team.
GoogleGlobal Interactive Creative Director at Nest
May. 2017 - Oct. 2018San Francisco, California, United StatesAward-winning work supporting global new product launches for smart home devices such as cameras, video doorbells, thermostats and more on Nest.com. Led product and lifestyle photography, global campaigns and performance marketing. Managed an in-house team of art directors, designers, copywriters in addition to multiple agencies.
GoogleSenior Art Director for Google Brand Studio
Aug. 2016 - May. 2017San Francisco, CaliforniaArt direction of global initiatives promoting redesign of Google Earth and Google’s annual Year in Search for digital, video, print and experiential campaigns including installation at The Whitney Museum of American Art in NYC, global premiere of movie "Lion" at the MoMa, and more.
23andMeFreelance Creative Director
Jan. 2015 - Jul. 2016Mountain View, CAPartnered with the CMO on managing agency work through a brand refresh and product redesign.
Star Maker InteractiveCreative Director, Advisor
Jul. 2014 - Jul. 2016San Francisco Bay AreaReimagined brand for a growing music-based digital platform supporting emerging pop, R&B and indie artists. Led creative for marketing campaigns promoting partnership with The Voice and American Idol.
Directed photo and video shoots with emerging artists at YouTube Space LA. Redesigned StarMaker and The Voice on Stage apps to be named one of the Best New Apps by AppStore and Google Play. Partnered closely with the executive team on strategy to shift the perception of the brand from a popular singing app towards a mobile platform for talent discovery. Close collaboration with the Talent Discovery Team to oversee creation of promotional materials to support emerging artists. Managed a team of art directors, UX and motion designers, copywriters and creative technologists.
BandPageFreelance Creative Director
Jun. 2013 - Dec. 2013Led the brand refresh and redesign of the mobile app and public website of a promotional platform for artists. BandPage was acquired by YouTube in 2016.
XO Group Inc.Freelance Creative Director
Mar. 2013 - May. 2015Led the brand refresh and product redesign of a digital platform for wedding photographers, planners and stylists. In 2014 TBL was acquired by The Knot (XO Group).
VelocidiSVP, Executive Creative Director
Oct. 2010 - Mar. 2013As the SVP/ECD at Velocidi, I defined creative strategy and drove the pitch work for the West Coast business. Led the re-imaging of digital experience and brand refresh for Torani, social campaigns for Adobe and Microsoft and campaigns supporting new product launches for La Prairie.
Edelman Worldwide - Edelman DigitalVice President, Creative Director
Aug. 2009 - Oct. 2010As the Vice President, Group Creative Director I lead a team of designers, writers, and art directors responsible for all creative work for the Western Region comprised of offices in San Francisco, Los Angeles, Silicon Valley, Portland, and Seattle. I contributed to overall strategy, new business pitches, and ongoing client engagements for Levi's, eBay, Adobe, HP, Harman Kardon, and more.
Edelman - Edelman DigitalSenior Art Director
Mar. 2008 - Jul. 2009ChicagoDesign and art direction for digital campaigns for Unilever’s AXE Hair, AXE Body Spray, Dove GoFresh, American Heart Association’s GoRedForWomen, National Diary Council’s FuelUpToPlay and Disney Parks’ Share The Magic. Worked under the leadership of Global ECD on new business development and helped secure 1M digital campaigns for NDC and Disney Parks. Selected to participate in Edelman’s Leadership Academy at the Kellogg School of Management.
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