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Work Background
Geist*StudioPaid Media Manager Consultant
Dec. 2022Led and strategized multi-channel marketing campaigns across PPC (Google Ads, Bing Ads) and paid social (Meta Ads, LinkedIn Ads, TikTok Ads) for key clients, including Pirtek, Everpress, and Geist Studio.
- Developed and executed comprehensive digital marketing strategies aligned with client business objectives.
- Managed and optimized paid media campaigns to drive traffic, leads, and conversions.
- Collaborated with cross-functional teams to ensure seamless campaign execution and data-driven decision-making.
- Conducted in-depth performance analysis and provided actionable insights to clients.
- Stayed up-to-date with industry trends and emerging technologies to drive innovation and optimize campaign performance. Key Results:
Pirtek: Increased YoY conversions by 36% and reduced acquisition costs by 43% through optimized Google Ads campaigns.
Everpress: Achieved a 28% YoY revenue increase and a 12% improvement in ROAS by restructuring Facebook Advantage Shopping campaigns.
Silvertip DigitalPerformance Marketing Manager
Oct. 2021 - Oct. 2022London, England, United KingdomResponsible for supporting and leading the team through all facets of PPC, and paid social, developing the paid search strategies across the Thought clothing, Qardio, and Hot Pod Yoga Accounts. Developing appropriate search strategies, testing roadmaps and innovation to improve paid search accounts performance.
• Manage PPC and social media campaigns to meet weekly traffic goals, revenue targets, and year-over-year growth
• Regularly monitor and optimize campaigns to ensure they are relevant, engaging, and applicable to new and existing audiences
• Ensure channels are reaching targets, work with the team to achieve results, and ensure best practices are followed to maximize traffic in line with ROI targets
• Ensure best practices are implemented across all campaigns, and all campaigns go live in a timely manner
• Plan budgets across each channel to maximize demand and ensure each campaign receives the proper investment
• Promote paid media within the organization, working closely with marketing, trade, and creative teams to share knowledge and insight when appropriate
• Ensure that engaging, on-brand copy is prepared by collaborating with brand marketing to deliver a seamless user experience
• Take ownership of briefs from strategy to delivery to ensure objectives are achieved (forecasts and media plans)
• Lead all client meetings: PCA’s Quarterly reviews, monthly performance
m/SIXBiddable Account Director
Jan. 2021 - Aug. 2021Responsible for supporting and leading the team through all facets of PPC, developing the paid search strategies across the Fossil and Aston Martin Accounts. Developing appropriate search strategies, testing roadmaps and innovation to improve paid search accounts performance.
Medialab GroupSenior PPC Account Manager Contractor
May. 2020 - Dec. 2020The role involved helping the PPC team to on-board the River Island account, transitioning the various accounts across Google AdWords, Bing, Search ads 360. Managing the performance of the accounts after transition but also set up the next performance plan of the accounts.
Blue 449Paid Search Specialist Contractor
Nov. 2019 - Apr. 2020Responsible for the smooth running of PPC campaigns across the Asda and RSPB accounts as well implement short and long-term paid search strategy and execute tactics to grow activity across the PPC channel.
m/SIXBiddable Account manager contractor
Feb. 2019 - Sep. 2019London, United KingdomResponsible for driving strategic directives across paid social and paid search across a variety of accounts primarily Virgin Money, Shell Energy, Karen Millen, LBS and EA Games
Found.Paid Media Account Manager Contractor
Nov. 2018 - Feb. 2019London, Greater London, United KingdomResponsible for coming up with the paid media strategy as well as running PPC and Paid Social campaigns across a variety of accounts primarily Fender, Sungard and Yodel.
PHDPPC Account Manager Contractor
Jul. 2018 - Oct. 2018The role involved helping the PPC team to on-board the HSBC account, transitioning the various accounts across Google AdWords, Bing, Search ads 360 and AMO. Managing the performance of the accounts after transition but also set up the next performance plan of the accounts.
iCrossing UKSenior Paid Search Analyst
Feb. 2018 - Jul. 2018London, Greater London, United Kingdom
iCrossing UKPaid Search Analyst
Dec. 2016 - Feb. 2018London, Greater London, United KingdomPaid Search and Media Analyst working across a variety of accounts primarily M&S UK and Deckers Brands.
Iglu.comBiddable Executive
Jul. 2015 - Nov. 2016London, Royaume-UniResponsible for the day-to-day management and optimization of the brand paid search, display and social media campaigns in line with Marketing and Business Objectives. • Manage the day-to-day search marketing activities across Google and Bing including campaign planning, implementation, budget management, performance review and daily optimisation of paid search campaigns
• PPC & Search Advertising campaign management on Google AdWords, Bing, Analytics
• Placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing and build-out of new campaigns
• Evaluated PPC performance of completed and ongoing campaigns using search engine dashboards and Google Analytics. Additional testing and strategy would be developed using this data
• Created weekly/monthly reports and performance analysis of marketing campaigns to determine available growth opportunities
• Drive strategy, execution and optimization of Pay Per Click, Display and Remarketing campaigns in Google AdWords, Bing Ads and Yahoo Gemini
• Manage paid social advertising campaigns on Facebook • Creating and managing Facebook content campaigns and organic posts.
• Planning, analysing, optimising and reporting media campaigns.
• Maintain customer relationship with cruise lines
FreelanceArtist and Music Marketing Management
Oct. 2014London, Royaume-UniBe responsible for the strategic direction, planning, implementation, and artist management of Soul, pop, R&B, and Jazz artist campaigns, informed by digital, social, and streaming trends, especially across Instagram, YouTube, Spotify, and TikTok.
• Present digital marketing proposals in line with the client’s goals and objectives
• Brand awareness focuses on using social media such as Insta, YouTube, Spotify, and TikTok
• Paid social campaigns and brand content strategy across Facebook/Instagram and YouTube
• Creation and execution of content and audience strategy • Monitor performance and execute new tactics to grow activity • Artists Management and Booking
ALDO GroupStock Manager
Aug. 2012 - Aug. 2014London, Royaume-UniResponsible for the management and monitoring inventory levels to maximize efficiency through the different customers requests and operations on that stock. • Manage clearance of non-moving lines from depot
• Manage the process and conduct stock counts and audits of inventory
• Managing the delivery and allocation of around 1300 items per week
• Coordinate product availability for certain department stores
• Understand Aldo’s stock loss contractual liability and ensure any potential is effectively mitigated
• Processing client orders through email or phone calls (orders, overseeing product before sending to customers)
COPY-TOPProject Manager
Sep. 2010 - Aug. 2012Paris Area, FranceResponsible for driving customers and campaign projects from the initial creative brief right through the final delivery of the print or digital execution • Collaboration with marketing team in the development of presentations, collateral material and communication tools (Email Marketing, printed banners) to support marketing efforts execution. • Proactively manage client orders, ensuring budgets are met and print production processes are followed
• Understanding all aspects of the relationships with existing customers in order to anticipate future production or business need • Advise customers in planning job by offering creative ideas, as well as, production suggestions that will save the customer time and expense
• Analysis and development of customers portfolio
• Overseeing product manufacturing and ensuring a stringent control line.
• Help in the growth and development of all agency clients
Opticiens ConseilsSales and Marketing Coordinator
Jul. 2008 - Mar. 2010Paris Area, FranceSales and marketing assistance to the Sales manager for sales administration and marketing activities. • Coordinate sales orders
• Collaboration with marketing team in the development of presentations, collateral material and communication tools to support marketing efforts
• Creation of collaterals for sales technique training/mentoring internal seminars
• Coordinate sales and marketing for a launch of a National promotional campaign (“campaign designer 2 for 1”) • Pricing and Contract Negotiation with distributors
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