Boom DemandHead of Data Analytics
Jun. 2022Puebla, Puebla, MexicoAs the Head of Data Analytics for Boom Demand, I am responsible for overseeing all data analytics for the team, including sales, campaigns, individual performance, and group performance. I track trends and engagement rates to understand, plan, and predict performance across all of our accounts, and create tools to track, measure, and interpret performance from a data point of view. In addition to managing all sampling efforts, including the creation of great lists of contacts for our clients to sell their products more effectively, I am also responsible for designing strategies for the distribution of data and coordinating data collection for all levels of the organization. I report directly to the CEO, who is my primary stakeholder, and manage our CRM (Salesloft) as well as serving as the point of contact for our data providers (such as ZoomInfo and Data Genie). I also handle the evaluation of data for any new potential data providers. I am highly skilled with Excel, Google Sheets, and all MS Office tools, and have expertise in Python, SQL, and Javascript. I am also constantly learning and improving my skills, including with Google Data Studio and BigQuery. At Boom Demand, a Lead Generation and Customer Acquisition powerhouse, we help our clients increase revenue and grow their customer base through highly skilled sales development representatives. I am proud to be a part of a team that is dedicated to achieving our clients' growth goals and helping them boom.