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Work Background
Delivery HeroProduct Design - Shopping Tribe
Jul. 2023Dubai, United Arab EmiratesI spearhead order tracking design, engage stakeholders, craft strategies, execute UI/UX design, conduct user research, and work with product managers and tech leads to shape product vision and roadmap. • I broadened the design discipline by delivering high-quality insights and concepts for five initiatives across two squads: user support and vendor quality
• Reduced overall customer contact rate (tickets & chat)
• Increased contact savings by 15.9% by a margin of €257k annually
Property FinderSenior Product Designer
Mar. 2021 - Jul. 2023Dubai, United Arab EmiratesProperty Finder is a leading real estate portal covering the sales and rental marketplace with operations across Egypt, KSA, UAE, Bahrain, and Qatar. During my tenure I managed end-to-end product life cycle, led B2B design, and owned customer-facing feature design roadmap. Collaborated with product and engineering leaders to address customer pain points, develop solutions, and track success metrics.
• Played a crucial role in launching the PF Expert platform, integrating 3 CRM systems, optimizing use cases, and improving UI for advanced data visualization.
• Increased revenue by 32% by leading the discovery and design of essential B2B solutions.
Property FinderProduct Design Consultant
Mar. 2021 - Jun. 2021Dubai, United Arab EmiratesI was hired as a design consultant to improve the B2B Platform myCRM. After moving the needle to its experience, I was offered full-time employment in the company to own the design for the B2B unified experience platform.
ToptalLead Product Designer (Contractor)
Nov. 2020Dubai, United Arab EmiratesToptal is a global network of the top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the largest fully distributed workforce in the world.
Aela.ioProduct Design Mentor
Jun. 2020Dubai, United Arab EmiratesWe teach product design and user experience, mentoring students through practical projects that simulate real business challenges. Our bootcamp helps students learn by doing, preparing them for real-world scenarios. As a result, we have students become employed as UX/UI designers in global companies in Brazil, Ireland, Portugal, Austria, New Zealand, Canada and the UK, such as Udemy, Toptal, Facebook, TOTVS, IBM, Raízen, SEEDRS, Itaú, Wunderman.
RevonicSenior Design Strategist (Contractor)
Nov. 2019 - Jun. 2020Dubai, United Arab EmiratesAs a design consultant, I worked with various prominent companies across different segments in the MENA region. My role involved leading a more comprehensive range of challenging projects, focusing on strategy and design. We provided design services to some companies, including du Telecom, EK Delivers, VISA, First Abu Dhabi Bank, and The Red Sea Development Company.
Kyvo Design-Driven InnovationService Design Consultant (Contractor)
Aug. 2019 - Nov. 2019Brasília, Federal DistrictWhile working on the Carteira Bb project, which was in partnership with VISA and Banco do Brasil, I had the opportunity to lead the UX design and service design strategy. Our main goal was to create a digital wallet that focused on unbanked and low-income individuals. My role involved collaborating with multidisciplinary teams through bi-monthly sprints, mapping the required services from the customer's perspective. We identified problems and proposed solutions, prioritised tasks, and ensured good design practices were followed, resulting in a successful project outcome.
ThoughtWorksSenior Experience Design Consultant
Mar. 2018 - Jul. 2019São Paulo e Região, BrasilAs a Senior Design Consultant, I worked in multidisciplinary teams across Sao Paulo, Rio de Janeiro, and New York. My primary role was to enhance the design practice for clients. I optimised workflows in various projects, leading to improved results. My responsibilities included research, design strategy, UX, and visual design. I also facilitated conversations between stakeholders and development teams. I worked with esteemed clients such as McKinsey & Co., Globo.com, and Singularity University during my tenure.
Banco SantanderLead Experience Designer
Oct. 2017 - Mar. 2018São Paulo, São PauloI led a team of talented designers. The team executed experimental and innovative digital solutions, including websites, mobile apps and baking platforms. I Performed as a guide and inspiration for the team, keeping current on design methods and technologies. In addition: • Collaborated with other departments, including business development, digital strategy and technology, to create cohesive user-centric solutions
• Continually optimized the product design offering in terms of people, processes and internal education
• Participated in customer meetings and presented interactive projects
• Managed multiple projects and timelines and delivered creative design approaches and deliverables on target.
Banco SantanderSenior User Experience Designer
Aug. 2016 - Oct. 2017São Paulo
UOLUX Designer
Aug. 2014 - Aug. 2016São Paulo e Região, BrasilDuring my tenure as a UX Designer, I had the opportunity to work on various corporate projects that had a significant impact on UOL's products and services. My responsibilities included conducting extensive research on these projects, starting with the understanding phase, where I analysed metrics and interviewed stakeholders to map the current scenario. This was followed by the research phase, where I interviewed users, benchmarked, and conducted desk research. Afterwards, I moved on to the definition and development phase, where I facilitated co-creation dynamics between the different areas involved, brainstormed ideas, and created prototypes. Finally, I concluded with the validation phase, where I conducted usability and perception tests and online forms to ensure that the final product was of the highest quality.
Try ConsultoriaUX Designer
Sep. 2013 - Aug. 2014São Paulo e Região, BrasilAs a UX designer at Try, I supported senior designers, consulted with big corporations, conducted usability tests, created wireframes and interaction flows, and developed interactive prototypes.
Única Soluções em TecnologiaUX Designer
Apr. 2011 - Sep. 2013São Paulo e Região, BrasilResponsible fordesigning EDI and Webdi electronic data exchange platforms, including journey mapping, interaction flow, and interface design.
M&C SaatchiDesigner
Jul. 2009 - Dec. 2010São Paulo e Região, BrasilIn my role, I had the opportunity to create and develop impactful websites, landing pages, and advertising assets while also offering valuable support to Senior Art Directors.
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