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Work Background
That StudioCreative Director, UX & Product Design
Dec. 2022Brands: Kohler, Loyola University Chicago, Children’s Memorial Hospital, Northwestern University, Greg Dean's Stand-Up Comedy Classes, Envoy, Medline, Capsim, The Young Americans, CXOEra, Cancer Business Forum
Providing digital strategy, product design & development. Crafting inspired & effortless digital experiences for both small and large brands.
HugeUX Design Lead
Apr. 2021 - Dec. 2022Brands: Google Search, Google Assistant, Google for Education, Google for Retail, Think with Google, Sinai Health, MongoDB, Element Fleet
• Led UX strategy and design for a set of Google Assistant smart TV apps for Samsung, Panasonic, LG, and Hisense through 2 iterations of feature enhancements including an admin portal to manage analytics and product campaigns.
• Led 4 teams of 3 to 8 UX and product designers to expand and iterate on product environments for Google Search, Google for Education, Google for Retail, and Think with Google. Included market analysis, audits, and ideation workshops to develop a 5-year product strategy as a guide for upcoming initiatives.
• Led an Innovations team to define the evolution of Google Search by designing new concepts aimed at expanding the way users perceive and interact with result content and ads from both a visual and functional standpoint.
• Led and executed with a team to establish, expand, and maintain design systems for 4 Google brands, MongoDB and Element Fleet.
Kaiser PermanenteSenior UX Designer
Feb. 2019 - Apr. 2021Product Features: Digital Foundations, Member Documents Center,
New Member Welcome
• Worked as part of a digital foundations team iterating on feature enhancements for the Member Documents Center providing members an easy way to search, filter, browse, and view all information about medical or procedure results, documents, and follow-up care ordinances.
• Led UX & product design for the new and returning member onboarding experience. Completely redesigned the entire feature resulting in an intuitive, forgiving, and guided experience that leverages existing functionality instead of the prior standalone experience helping to reduce maintenance efforts while also providing reusable functionality for other features.
• Collaborated with cross-functional business, product, and development teams daily ensuring both business and user goals and milestones are met by leading the implementation of a streamlined, 3-week agile plan allowing for interdisciplinary kickoffs, reviews, prototyping, research testing, QA, and retrospectives.
• Planned, executed, and synthesized monthly research testing such as member interviews, user testing with prototyping, A/B testing, card sorts, and surveys.
Tribune Publishing CompanySenior Creative Director
Oct. 2015 - Sep. 2018Brands: Chicago Tribune, Los Angeles Times, San Diego Union-Tribune, Baltimore Sun, Orlando Sentinel, Sun Sentinel, Morning Call, Hartford Courant
• Mentored and led 3 creative teams of 20 - 26 designers, in Chicago, LA, and Fort Lauderdale creating over 180+ consumer marketing, event promotion/production, brand awareness, and product campaigns per year for all 12 Tribune Publishing Company publications nationwide.
• Designed, developed, and launched engaging web and mobile experiences that reimagined how multiple Tribune Publishing brands connected with their consumers, built brand awareness through growing consumer loyalty and launched new product experiences.
• Directed and executed product strategy, design, and development for new product launches such as an eCommerce product experience for the Los Angeles Times Expeditions connecting consumers with expert journalists/photographers/editors as guides with destinations around the world.
• Reimagined the product experience for connecting 39 Chicago Tribune suburban publications with consumers throughout Chicago. After only 5 months of running the rebranded product campaign, subscriptions for these publications exceeded the total from the past 2 years.
Tribeca Flashpoint CollegeAdjunct Professor - UX & Web Development
Jul. 2014 - Feb. 2016Courses: Design Thinking & User Experience, Interactive Design, Web Development
1 & 2, Independent Study for Advanced Web Development & User Experience
• Taught both undergraduate and graduate courses
• Mentored and participated alongside a team of the top 6 students in a hackathon at 1871 in Chicago that went to the finals and placed in the top 4 of 42 teams.
CareXtendDirector of Digital Design & Consumer Experience
Aug. 2012 - May. 2014Led a user-centered, lean product design process for a healthcare marketplace connecting consumers with trusted providers and affordable out-of-pocket healthcare and wellness offers. Directed and managed a team of in-house designers and offsite developers prioritizing business and user goals while striving for an enjoyable and engaging end-to-end product experience.
GoogleUX Designer
Mar. 2011 - Jun. 2012Greater Chicago AreaBrands: Google Maps
HavasCreative Technologist & Front-End Developer
Oct. 2009 - Feb. 2011Greater Chicago AreaBrands: Sprint, Valspar, Havas Chicago
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