Educational Testing Service (ETS)Senior Manager Creative Services
May. 2016 - Oct. 2019Princeton, NJ» Co-directed the creative services department, ensuring on-time delivery, quality control, and creative direction across all media.
» Managed a team of 12, focusing on resource availability, reliability, quality, and cost-effectiveness within the unit.
» Conducted brand reviews to ensure compliance with visual standards for both internally and externally developed media.
» Supported externally developed communications, including digital asset distribution and full brand asset management.
» Played a key role in directing the visual identity of ETS, collaborating with corporate brand managers on the development of brand assets.
» Worked closely with various teams, including Marketing, Web Operations, User Experience, Email Marketing, Multimedia Group, and Convention Services.
» Developed cohesive creative communications across all media, aligning with marketing goals and the core ETS brand.