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Work Background
Director of Experience Design
ETSDirector of Experience Design
Oct. 2019 - Jan. 2024Princeton, New Jersey» Product owner for ets.org, managing development teams, overseeing production, and addressing customer concerns for improved user satisfaction with User Experience improvements. » Product owner of the ETS Brand Center, supported 1,700+ stakeholders, delivering brand guidelines and creative direction for unified communications. » Product owner of the Harmonic Design System, shaping its philosophy, authoring guiding principles, and ensuring consistent application across design and development. » Demonstrated proficiency in operational management, user-centric design, accessibility, and brand alignment. » Tracked user journeys, conducted UX reviews, and ensured WCAG 2.1 standards for inclusivity. » Significantly contributed to ETS’s digital presence, refined user experiences, and strengthened brand recognition.
Senior Manager Creative Services
Educational Testing Service (ETS)Senior Manager Creative Services
May. 2016 - Oct. 2019Princeton, NJ» Co-directed the creative services department, ensuring on-time delivery, quality control, and creative direction across all media. » Managed a team of 12, focusing on resource availability, reliability, quality, and cost-effectiveness within the unit. » Conducted brand reviews to ensure compliance with visual standards for both internally and externally developed media. » Supported externally developed communications, including digital asset distribution and full brand asset management. » Played a key role in directing the visual identity of ETS, collaborating with corporate brand managers on the development of brand assets. » Worked closely with various teams, including Marketing, Web Operations, User Experience, Email Marketing, Multimedia Group, and Convention Services. » Developed cohesive creative communications across all media, aligning with marketing goals and the core ETS brand.
Design Department Manager
Educational Testing Service (ETS)Design Department Manager
Mar. 2014 - May. 2016Princeton, NJ» Co-directed the creative services department, ensuring on-time delivery, quality control, and creative direction across all media. » Managed a team of 12 for resource availability, reliability, quality, and cost-effectiveness within the unit. » Conducted brand reviews for visual standards compliance in internally and externally developed media. » Collaborated with corporate brand managers to develop all brand assets and direct the visual identity of ETS.
Senior Graphic Designer
ETSSenior Graphic Designer
Sep. 2006 - Mar. 2014Princeton, NJ» Lead designer for ETS’s Elementary and Secondary Education (ESE) division. » Partnered with strategic business units to develop campaign strategy. » Spearheaded the creative development of concepts, presenting to clients, and executing a full range of communications. » Key contributor to product launches, involved in developing visual vocabulary, brand updates, and authoring brand guides. » Managed the implementation of brand elements across all media channels.
Senior Art Director
RCN; Cable TV, Phone and Internet Triple Play ProviderSenior Art Director
May. 2003 - Apr. 2006» Developed concepts for internal and external creative initiatives. » Established creative direction for all projects, playing a key role in brand strategy. » Directed and instructed three junior designers on art consistency, technical execution, conceptual strength, and brand accuracy. » Provided consultation for the procurement department on various digital and print production projects.
Junior Art Director
MRM GillespieJunior Art Director
Oct. 1999 - May. 2003Princeton, New Jersey, United States» Designed and art directed projects such as logo design, package design, identity systems, brochures, annual reviews, direct advertising campaigns and branding. » Directed photography and production. » Performed duties as interactive programmer.
Graphic & Production Designer
Visual Media, Inc.Graphic & Production Designer
Feb. 1999 - Oct. 1999New Britain, Pennsylvania, United States» In-house graphic designer and production. » Projects included brochures, calendars, ads, posters and packaging. » Worked closely with pre-press staff, film strippers, press and bindery staff.
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