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George Barrett

Director of Experience Design @Educational Testing Service (ETS)

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I am a seasoned professional in user experience, creative direction, and brand identity. With extensive experience at Educational Testing Service (ETS), I have led omnichannel initiatives, enhanced the organization's digital presence, and strengthened brand recognition. As Director of Experience Design, I managed ets.org's transformation, the ETS Brand Center, and the Harmonic Design System, ensuring streamlined design and development, user-centric design, and accessibility. Previously, as Senior Manager of Creative Services, I oversaw creative direction across all media, managed a team of 12, and ensured brand compliance. My early role as Design Department Manager involved maintaining quality standards and collaborating with corporate brand managers. Proficient in Adobe Creative Suite, Figma, HTML, CSS, motion graphics, and much more. With a proven track record of delivering innovative design solutions. My comprehensive experience makes me a valuable asset for elevating brand and user experience.More...