IGT SolutionsDigital Business & Customer Experience Head
Oct. 2018 - Dec. 2021Dubai, United Arab EmiratesWith this company, I directed the Digital Business Centre of Excellence (CoE) and Digital Customer Experience, creating the digital practice for a $200M company with 16K employees and 100+ clients. I enabled strong outcomes across Digital Business, CX, and EX, with oversight of all facets of consultancy, strategy, operations analysis, performance management, and analytics technologies. I also managed strategic vendor relationships and accounts with top external business partners.
Key accomplishments in this position include:
• Established a Digital CeX framework based on 3.A (Smart Agents, Smart Automations, and Smart Analytics).
• Led the practice of digital care and engagement with customers including JLM, RHG, United Airlines, Radisson Hotel Group, Epic Games, Air France, Kiwi.com, and Malaysia Airlines.
• Formulated and implemented Digital Business, CX, and EX policies, programs, and systems to support strategic directions based on Automations and Data Analytic activities.
• Initiated Voice of the Customer to interpret and action customer and employee feedback, and execute new metrics, including NPS, CES, and First Contact Resolution & CSAT.
• Successfully collaborated with interdepartmental leaders to asses, monitor, and analyze indicators and metrics of Digital Business, CX and EX performances. • Devised opportunities to surpass targets in selected sales opportunities around CX, Analytics, and Digital, in collaboration with Sales leadership.