OMD USASr. Marketing Strategist
Jan. 2017 - Dec. 2018Greater Los Angeles, California, United StatesClient : Brooks Running | CBS | Principal Financial Group | Energy Upgrade California As a Sr. Marketing Strategist – I led the implementation of nationwide paid campaigns across multiple social media platforms, including Facebook, Instagram, Snapchat, Pinterest, and Twitter for esteemed clients such as CBS, CW, Brooks Running, Asics Running, Principal Financial Group, and Energy Upgrade California. Some significant achievements in this role include: • Devised comprehensive marketing strategies for different brands, resulting in consistent monthly growth in revenue and return on ad spend (ROAS). • Formulated and executed a strategic plan for Brooks' Running to achieve the largest Black Friday sales in company history, resulting in year-over-year gross revenue increase of 98.2%.