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Work Background
REVOLTHead of Growth
Jan. 2022Los Angeles Metropolitan Area
Leimert MountaineeringCo-Founder
Jan. 2023Los Angeles Metropolitan Area*2024 REI X Founded Outdoors Embark Program* Performance outdoor apparel brand focused on black cultural perspectives and product innovations that serve the needs of the new and diverse outdoor consumer. #KEEPCLIMBING www.leimertmountaineering.com
F45 TrainingDirector, Global Marketing - Growth
Jan. 2020 - Dec. 2022Los Angeles Metropolitan Area
F45 TrainingMarketing Manager, Global Marketing - Growth
Jan. 2018 - Dec. 2020Greater Los Angeles Area
OMD USASr. Marketing Strategist
Jan. 2017 - Dec. 2018Greater Los Angeles, California, United StatesClient : Brooks Running | CBS | Principal Financial Group | Energy Upgrade California As a Sr. Marketing Strategist – I led the implementation of nationwide paid campaigns across multiple social media platforms, including Facebook, Instagram, Snapchat, Pinterest, and Twitter for esteemed clients such as CBS, CW, Brooks Running, Asics Running, Principal Financial Group, and Energy Upgrade California. Some significant achievements in this role include: • Devised comprehensive marketing strategies for different brands, resulting in consistent monthly growth in revenue and return on ad spend (ROAS). • Formulated and executed a strategic plan for Brooks' Running to achieve the largest Black Friday sales in company history, resulting in year-over-year gross revenue increase of 98.2%.
Carat USAMarketing Strategist
Jan. 2016 - Dec. 2017Greater Los Angeles AreaClient : adidas In this role, I oversaw national marketing campaigns for the complete Adidas line-up across social media platforms such as Facebook, Instagram, Snapchat, Pinterest, and Twitter. I also collaborated with the media team to generate innovative and comprehensive social media strategies involving prominent publishers like Bleacher Report, EA Sports, Complex, ESPN, and others. A few key achievements in this role include: • Assisted in the successful launch of Adidas' James Harden's signature shoe, resulting in a 300% increase in aftermarket pricing. • Led and achieved unparalleled success in executing dynamic paid social/media campaigns for high-profile events including The Grammys, NFL Combine, Presidential Debate, and March Madness.
Mattel, Inc.Social Media Manager
Jan. 2014 - Dec. 2016Provided insight for Organic growth through Social Media. (Barbie, Hot Wheels Monster High, etc.)
Collaborate with Global and North America brand teams to address digital initiatives and market feedback. Provide insight for the Global Brand Team on trends, tastes, and preferences in various Mattel Global markets.
National Football League (NFL)Digital Marketing at NFL Network
Jan. 2012 - Dec. 2014Greater Los Angeles Area Industry SportsRevived NFL Regional Combine experience with an integrated, web and direct response marketing campaign. Created NFL.com Homepage Centerpiece content and features that received 2,000,000+ views daily.
Duke UniversityStudent-Athlete (Football and Track/Field)
Jan. 2005 - Dec. 2009Durham, NCSKILLS ACQUIRED: Understanding the value of TEAMwork Time Management
Emotional Intelligence
Jan. 2005 - Dec. 2008Durham, NCIdentified opportunities with Gatorade for product placement during Coach Mike Krzyzewski’s Duke University basketball camps as an undergrad at Duke University. Assumed a leadership role due to strengths in team motivation, product placement and creativity. Delivered engaging presentations for Coach K’s Basketball camp participants, following guidelines by Field Marketing Reps to build brand equity and create the Gatorade “experience”.