Liza Saban

Marketing Specialist @Match Creative

✨ Business OwnerEmail Marketing ManagerDigital Ads Manager💸 MarketingEvent ProducerBusiness OwnerCreative Producer💼 C-level ExecutiveCopywriterMarketing Analytics ManagerMarketing DirectorCMO🧨 ConsultingCommunity ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent Manager

I am an experienced and award-winning marketing communications specialist with 25 years of experience. I have excelled in deploying market-leading PR and marketing campaigns, fostering robust media relations, and nurturing editorial coverage to ensure brand resonance in the FMCG, retail, and financial services industries. My approach is characterized by a blend of commercial savvy and creative thinking, which has been instrumental in supporting marketing and PR teams to craft impactful integrated strategies and significantly contributing to my client's business growth. I follow trends globally, regularly engage with industry experts, and embrace new technology such as AI to keep ahead of the pack.

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Work Background

Match Creative Resource AgencyMarketing Communications Specialist

Jul. 2003Cape TownMatch Creative is a specialist marketing and communications agency with a special interest in the FMCG, retail and financial services industries. Passionate communicators and brand strategists, we support marketing and PR teams with developing and implementing integrated PR and marketing strategies. A marketer with both commercial acumen and an ability to think 'out-of-the-box', my team and I leverage our proficiencies in... - Developing and rolling-out market-leading PR and marketing campaigns - Achieving consistent, quality editorial coverage - Supporting & Building internal communication strategies - Building strong media relations and press contacts at an editorial level - Implementing digital and social media campaigns/strategies - Crisis Management and reputation management - Event planning and brand activations (We have a dedicated division that does this!) - Publicity stunts and product launches - Celebrity endorsements As the sole managing member of Match Creative, I oversee my team of PR specialists and creatives, as well as look after business development and the day-to-day running of the agency.

Mix MarketingManaging Partner

Feb. 2023 - Jun. 2024Cape Town, Western Cape, South AfricaWe are a small boutique marketing agency that specializes in providing creative solutions to your branding, advertising, and marketing problems. Our team of experts takes a deep dive into your brand and product to become an extended arm of your team. We offer a wide range of services, including branding, website design, social media marketing, content creation, and advertising.

Noble ResortsMarketing & Communications Director

Sep. 2021 - Jun. 2024Cape Town, Western Cape, South Africa

Sanctum Self Care (Pty) LtdCo-Founder

Jan. 2021 - Mar. 2022Cape Town, Western Cape, South Africa

Rainbow Experiential MarketingBusiness Unit Director

Jan. 1999 - Dec. 2003Cape Town Area, South AfricaCreative Concept Development, Account Management, Business Development, Event Producer, Client Liaison and Management Career Highlights: Launch of Virgin Atlantic in South Africa; Event Custodian & Strategist for Dunhill (BATSA)

Cape GraceMarketing Manager

Jan. 2001 - Dec. 2002Brand custodian: implement and oversee marketing strategy and plan working closely with operations and sales to drive business objectives, innovate and develop the guest and brand experience. Responsible for Strategy & communication management Bascule Bar Development of new guest experience offering within the hotel, such as the Spa. Managed PR department - local and international agencies

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