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Work Background
GABA LIFECreative Director
Jan. 2025York, England, United KingdomGABA Life pioneers imaginative play & meaningful personal growth through charming, anthropomorphic AI Personas. Each Persona, carefully crafted for ChatGPT, guides users on enriching journeys of self-discovery, creativity, mindfulness, and emotional intelligence, offering interactions akin to those of trusted companions or empathetic counsellors. Each imbued with an encoded soul—& unique characteristics. Each journey unique to you.
gaba PodcastPodcaster
Jul. 2018 - Sep. 2024London, United KingdomWith a focus on storytelling and mental health the gaba podcast mixes immersive soundscape design, poetry, meditation and archival recordings. The highly acclaimed show has a wide and diverse audience seeking respite to the velocity of modern life and is available wherever you cherish your voices.
Acast ABChief Content Officer
Apr. 2014 - Jul. 2018London, United KingdomAcast is a data-driven company inventing the next generation of voice technology. As CCO I initiated and secured ground breaking commercial partnerships with audio providers including : BBC, Vogue, The Economist, Financial Times, Buzzfeed, SKY, BT Sport, Channel 4, The Guardian, Vice and many others. I implemented a data driven content methodology, enabling podcast and audio talent to better understand how, where and by whom their shows are consumed enabling them to refine their creative output, broaden their audience and better commercialize and grow their podcasts. I managed teams across London, Stockholm, Los Angeles, New York and Sydney.
The QuarryInterim Director
Oct. 2013 - Apr. 2014London, United KingdomArguably the most creative and awarded film editors in London. I was brought into The Quarry for 6 months as interim MD to deliver a data driven strategy for expansion and diversification, together with an in depth look at how the business was structured. Looking specifically at how it could become more agile and better service the changing needs of brands and ad agencies to deliver more engaging commercials and branded content.
ZororocaFounder
Mar. 2013 - Mar. 2015London, United KingdomNetflix meets Moshi Monsters for children's ebooks. Zororoca is a digital distribution and discovery platform for children’s ebooks that incentivizes children through simple social gameplay and inquiry based learning. Through our app we will create a single destination where children can explore and discover the foremost titles in children’s publishing globally. Putting discoverability, the best digital reading experience and simple, safe social functionality in the hands of children and parents.
WorkFuCo-Founder // CMO
Jan. 2012 - Mar. 2013London, United KingdomThe social platform at the heart of your working life. "WorkFu is what LinkedIn would have looked like if Apple had designed it" (Twitter) I was responsible for creative ideation, strategy, business development and marketing. Acquired December 2012
Society 46Director of Innovation
Feb. 2011 - Jan. 2012Stockholm, SwedenSociety 46 is a cross platform creative technology company that puts cutting edge research & development at the heart of solving creative and brand problems. With clients including Pepsi, Amnesty International, Nike and Akestam Holst. During my time we won a Webby, D&AD and a host of international awards for our work with Pepsi and The Sound of Football Initiative.
Naked CommunicationsDigital Director
Jun. 2010 - Feb. 2011London, United KingdomDigital strategy, creative and branded entertainment. Instrumental in the creative ideation and execution of ground breaking branded content initiative, Mid Morning Matters With Alan Partridge for Fosters. Series was sold to HBO/Sky. Clients including Heineken, Coca Cola and Sony.
United AgentsHead of Branding & Interactive
Jan. 2008 - Jun. 2010Developing branded content initiatives for Europe's largest talent agency, with clients including Ricky Gervais, Keira Knightley, Kate Winslet, Eddie Redmayne, Julianne Moore and Tom Hardy. Representing companies looking to leverage key media talent and develop content and IP.
Beautiful CrimeFounder // CEO
Sep. 2005 - Nov. 2010Online marketplace focused on street art + apparel, featuring : Banksy, Pure Evil, Herakut, Boogie, D*Face + Adam Neate Acquired November 2010
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