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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
📝100%
Influencer or Blogger
Geos
🇺🇸100%
United States
Work Background
RedfinSenior Premier Agent | Associate Broker
May. 2024Connecticut, United States- Guide clients through the home buying and selling process.
- Provide expert advice on market conditions and property values.
- Use Redfin’s technology and data for personalized client strategies.
- Collaborate with a professional team for smooth transactions.
- Conduct property tours, negotiations, and closings.
- Stay current with industry trends and continuously improve.
Comcast BusinessSenior B2B Account Acquisition Executive
Nov. 2022 - Jul. 2024Connecticut, United States- Developed and refined sales processes to align with marketing strategies and objectives, resulting in a 15% increase in sales efficiency.
- Created comprehensive training content for sales teams, including presentations, manuals, and online modules, improving product knowledge and sales effectiveness.
-Designed compelling product pitches and presentations, resulting in a 20% increase in client engagement and a 10% boost in sales conversion rates.
-Developed job aids and sales collateral, including brochures, datasheets, and case studies, to support sales representatives in customer interactions and enhance brand visibility.
- Collaborated cross-functionally with marketing, sales, and product development teams to ensure consistency in messaging and materials, resulting in improved brand alignment and customer perception.
- Analyzed sales performance data to identify trends and opportunities for improvement, leading to the implementation of targeted marketing enablement strategies that drove sales growth.
- Stayed updated on industry trends and competitor activities to inform marketing enablement initiatives and maintain a competitive edge in the market.
- Provided training and support to sales teams on new marketing materials and processes, ensuring effective adoption and utilization.
- Conducted regular reviews and updates of sales enablement materials to ensure relevance and effectiveness in driving sales success.
- Acted as a liaison between marketing and sales teams, facilitating communication and alignment on key initiatives to drive overall business objectives.
AT&TRetail Manager | Sales Marketing
Sep. 2015 - Aug. 2022New York, United States- Developed and executed comprehensive traffic growth strategies and campaigns to drive foot traffic and online engagement, resulting in a 25% increase in store visits and a 30% boost in online sales. - Led cross-functional teams to conceptualize and implement innovative marketing initiatives, including promotions, events, and digital advertising campaigns, to enhance brand visibility and drive customer acquisition.
- Managed retail operations to ensure smooth day-to-day functioning, including inventory management, staff scheduling, and customer service standards, resulting in improved efficiency and customer satisfaction scores. - Spearheaded product pitch development and presentation strategies to highlight key features and benefits, resulting in increased product awareness and sales conversion rates. - Conducted market research and analysis to identify emerging trends and opportunities, informing strategic decision-making and optimizing marketing efforts for maximum impact. - Collaborated with internal stakeholders, including merchandising, sales, and finance teams, to align marketing strategies with business objectives and drive overall revenue growth. - Utilized data analytics tools to track campaign performance, measure ROI, and identify areas for optimization, resulting in improved campaign effectiveness and cost efficiency. - Maintained brand consistency across all retail touchpoints, including in-store signage, digital platforms, and promotional materials, to ensure a cohesive brand experience for customers.
- Provided leadership and mentorship to marketing team members, fostering a collaborative and high-performing work environment focused on driving results and achieving organizational goals.
- Stayed abreast of industry trends, competitive landscape, and consumer insights to continuously refine marketing strategies and stay ahead of market dynamics.
Best BuyRetail Manager | Grassroots Marketing
Aug. 2008 - Sep. 2015Norwalk, Connecticut- Developed and executed grassroots marketing strategies to enhance brand awareness and engagement at the local level, resulting in a 20% increase in brand visibility within target communities. - Cultivated and nurtured relationships with local organizations, businesses, and community leaders to establish strategic partnerships and opportunities for brand promotion. - Planned and executed a variety of local events, sponsorships, and activations to connect with target audiences on a personal level and drive brand affinity. - Managed a team of brand ambassadors and street teams to execute grassroots marketing initiatives, including distributing promotional materials, conducting product demonstrations, and engaging with consumers directly. - Implemented guerrilla marketing tactics and creative activations to generate buzz and create memorable brand experiences, resulting in increased social media engagement and brand mentions.
- Collaborated with the marketing team to develop localized content and campaigns tailored to the preferences and interests of specific communities, driving customer engagement and loyalty. - Utilized data analysis tools to track and measure the effectiveness of grassroots marketing initiatives, gathering feedback from local audiences and providing insights for continuous improvement. - Generated and maintained comprehensive reports on campaign performance, ROI, and key learnings to inform future marketing strategies and initiatives. - Stayed abreast of industry trends and best practices in grassroots marketing, continually seeking out new opportunities to innovate and differentiate the brand within local markets.
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