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Work Background
Envoyer Fine WinesGeneral Manager
May. 2020 - Mar. 2022Drove operational and strategic initiatives for e-commerce, logistics, and customer service, overseeing key functions to ensure business growth and operational excellence. • Managed a $185K monthly budget and P&L, overseeing 12 direct reports across four teams, ensuring financial accountability and operational efficiency.
• Negotiated partnerships and secured cost-effective domestic and international shipping solutions, enabling global brand expansion.
• Spearheaded the development of a custom internal Shopify app, boosting average order value by 25% and improving the customer shopping experience.
• Directed a warehouse overhaul, optimizing inventory management and improving space utilization, resulting in increased operational capacity and customer satisfaction.
• Streamlined customer service through technology, reducing manual tasks and enabling team members to focus on professional growth and upselling.
AEI CorporationEcommerce Manager
Apr. 2019 - Apr. 2020IrvineLed revenue growth and e-commerce strategy by optimizing vendor relationships and driving data-driven business decisions. • Achieved 15% year-over-year revenue growth, with online sales contributing over 50% of total revenue.
• Developed automated reporting systems and a compatibility matrix for 10K+ SKUs, improving vendor training and sales opportunities.
• Orchestrated the e-commerce strategy post-restructure, leveraging data to identify market opportunities and drive significant growth for key accounts.
Howe United Games & SoftwareFounder & CEO
Mar. 2019Founded and lead a business aimed at empowering relationship professionals through innovative tools that optimize case management and enhance client-therapist interactions. • Collaborated with board-certified psychologists to design and launch a scalable web application, refining features based on user feedback to meet the needs of both therapists and clients.
• Directed a global team of 12, transforming conceptual designs into a fully functional product, driving team alignment and performance management to meet company goals.
• Managed product development, budgeting, financial oversight, and marketing strategies to align resources with growth objectives and strengthen brand visibility.
• Cultivated strategic partnerships and successfully secured funding by preparing compelling pitch decks for angel investors, ensuring the company’s financial health and market readiness.
• Led legal compliance efforts and managed public relations to protect intellectual property and enhance the company’s reputation.
Star International FurnitureEcommerce Specialist
Nov. 2017 - May. 2019Foothill RanchDrove national e-commerce strategy, generating $12.5M in online sales and expanding market share. • Managed a successful partnership with Wayfair, driving growth through strategic negotiations and robust reporting.
Magnaflow performance exhaust productsNational Accounts Representative
Jan. 2012 - Dec. 2017Oceanside, CAPlayed a key role in securing a $20M revenue increase through a strategic partnership with AutoZone. • Utilized data analysis and product recommendations to expand product availability, boosting retail sales.
Southern Wine & SpiritsTerritory Representative
Jan. 2009 - Dec. 2012San Clemente, CA
Wine PavilionManager/Spirits Buyer
Jan. 2007 - Dec. 2009Lake Forest, CA
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