Envoyer Fine WinesGeneral Manager
May. 2020 - Mar. 2022Drove operational and strategic initiatives for e-commerce, logistics, and customer service, overseeing key functions to ensure business growth and operational excellence. • Managed a $185K monthly budget and P&L, overseeing 12 direct reports across four teams, ensuring financial accountability and operational efficiency.
• Negotiated partnerships and secured cost-effective domestic and international shipping solutions, enabling global brand expansion.
• Spearheaded the development of a custom internal Shopify app, boosting average order value by 25% and improving the customer shopping experience.
• Directed a warehouse overhaul, optimizing inventory management and improving space utilization, resulting in increased operational capacity and customer satisfaction.
• Streamlined customer service through technology, reducing manual tasks and enabling team members to focus on professional growth and upselling.