Ford Motor CompanyCommercial Vehicle Marketing Executive (Ford)
Dec. 2004 - Apr. 2007Brentwood, EssexDevelopment and launch of a Ford Commercial Vehicle (Transit) Service proposition, with both a Fleet and retail customer focus to deliver a consumer focussed service experience for this wide ranging specialist market. Creation of annual marketing plans to retain, recapture and acquire customers into the Ford CV dealer network via national and localised marketing activity.