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Work Background
GaldermaGlobal Digital Marketing Manager
Mar. 2021 - Jan. 2024Zug, SwitzerlandKey achievements
• Led the development and implementation of a global digital marketing strategy for medical aesthetics brands, delivering a 25% growth in online customer engagement and stronger community presence
• Managed global digital channels (websites, social media platforms, applications) and local marketing teams to establish digital footprint across 60 countries worldwide
• Handled high-quality content creation to engage target audiences on social media platforms, resulting in heightened brand awareness and growing community by 30% on a yearly basis
• Managed a 2.5 M USD digital marketing budget, maximizing ROI through data-driven strategies and optimizing allocation towards high-performing channels
• Planned and executed global digital marketing campaigns across Meta and Google resulting in a 35% increase in a share of voice
• Collaborated with agencies and led cross-functional teams to achieve digital strategy targets
• Directed the management of photoshoots and video shoots for digital content production, ensuring seamless execution and high-quality deliverables
GaldermaGlobal Digital Services Manager - Aesthetics
Nov. 2019 - Feb. 2021Uppsala County, SwedenKey achievements
• Developed a new global social media strategy for Galderma and implemented successful launch of social media channels, resulting in a 60% increase in digital reach and rise in user generated content
• Led the development and successful launch of multiple websites and blogs, increasing lead generation by 15%
• Conducted extensive digital customer journey mapping to reˋne brand messaging online
• Drove the development and implementation of a global SEO strategy, boosting keyword rankings for 30+ major keywords
• Managed a 1.5 M USD digital marketing budget, optimizing spend and increasing ROI by 20%
• Developed and maintained digital reporting dashboards for real-time performance tracking, enhancing team responsiveness
• Participated in agile development processes, contributing to sprint planning and review meetings
AllerganNordic PR & Digital Lead
Jan. 2019 - Jun. 2019Stockholm, SwedenKey achievements
• Managed the editorial calendar and content creation for various digital channels, including blog posts, videos, website content, and social media posts, enhancing the reputation of a portfolio of brands
• Organized high impact, luxury media events tailored for journalists and influencers across the Nordic countries, directly contributing to a quarterly growth in brand engagement rates by 10%
• Cultivated relationships with journalists and influencers, resulting in a 15% boost in positive media coverage
• Designed and implemented the global 'Power Hour' digital employee engagement program in collaboration with the HR department, aimed at increasing intranet usage worldwide
Oriflame CosmeticsGlobal Brand Manager, Fragrance Category
Sep. 2015 - Dec. 2018Stockholm, SwedenKey achievements
• Developed and launched innovative product concepts in fragrance category that generated 30 M USD sales in two years
• Led the strategic process of newness planning and development of the new product pipeline
• Introduced a brand-new format of travel size products and upgraded sales strategy that increased travel size fragrance product sales per 30%
• Re-launched fragrance line extensions by introducing a more sustainable approach to the production management, improved the productivity of the assigned portfolio, available in 60 countries worldwide
• Managed 15 video and photoshoots for new product launches, resulting in sales increase
• Improved the productivity of the assigned portfolio, available in 60 countries worldwide
Oriflame CosmeticsGlobal Public Relations Manager
Jul. 2014 - Sep. 2015Stockholm, SwedenKey achievements
• Cultivated partnerships with influencers and digital media outlets, boosting campaign reach by over 20%
• Managed the editorial calendar and content creation for press releases and media advisories, leading to a consistent media presence
• Expanded the brand's media network, adding 30+ new media contacts
• Directed the production of press kits and promotional materials to support new product launches
• Coordinated with the marketing team to align PR efforts with overall marketing strategy, enhancing campaign coherence and effectiveness
Oriflame CosmeticsGlobal Communications Coordinator
Jul. 2013 - Jun. 2014Stockholm, SwedenKey achievements
• Coordinated the production of 200+ pieces of content, including social media posts, interviews, videos, stills and website content
• Assisted in the development of communication strategies that increased media coverage year-over-year
• Supported the execution of PR campaigns, contributing to a 10% increase in brand awareness
• Contributed to the team by preparing press materials and media kits that communicated brand messages
• Executed a targeted product communication campaign, resulting in the FIFI Award 2014 for the best communications campaign
Oriflame CosmeticsBaltic Communications & Digital Marketing Manager
Jul. 2009 - Jul. 2013Riga, LatviaKey achievements
• Increased brand authority online by 15% in the Baltic Region by developing a regional digital strategy
• Increased e-commerce revenue by 500K USD by re-launching e-commerce platform in the Baltics
• Brought new channels, such as social media, email marketing, affiliate marketing platforms to the digital marketing mix
• Managed the adaptation of global communications campaigns and developed various local campaigns to strengthen the sustainable positioning of the corporate brand
• Led a team of 6 in executing Regional Communications and Digital Marketing plan
Universal McCannAccount Manager
May. 2006 - Jun. 2008Riga, LatviaKey achievements
• Developed Baltic communications strategies and campaigns that increased the share of voice for such global brands as Bacardi®, Martini®, Katjes ®, and multiple brands of Nordic origin, e.g., Madara Cosmetics, YIT
• Increased agency's client base by 5% by crafting and executing targeted media pitches
International Ice Hockey Federation - a worldwide governing body for ice hockey and in-line hockeyPublic Relations Intern
Mar. 2006 - May. 2006Riga, LatviaResponsibilities
• Media relationship management & assistance in the organization of press conferences of 2006 Men's World Ice Hockey Championships
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