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Argentina
Work Background
247 Creative MarketingBusiness Owner
Aug. 2024 - Aug. 2024Bridgewater, NJCreate marketing campaigns that increase online presence for small, local businesses to drive qualified leads to increase sales.
247 Creative MarketingBusiness Owner
Jul. 2024Bridgewater, NJ
Incedo Inc.Marketing Manager - US
Feb. 2024 - Aug. 2024Florham Park, NJ- Plan and Execute all internal and external marketing events and functions in the US.
- Contribute branding guidance for new offices.
- Create tiered SWAG program for customer support and internal programs.
- Launch Public Relations campaign for new book written by CEO to promote his position as a thought leader
SolaceSenior Field Marketing Manager
Mar. 2022 - Aug. 2023NY Metro AreaSolace is a SaaS platform that helps enterprises adopt, manage and leverage event-driven architecture, with a complete event streaming and management platform. It can be used to build event meshes to stream events across any environment.
- Planned and Executed Q4, Q1 and Q2 events for Top of Funnel opportunities
- Worked closely with sales team to discover and execute local events with partners
- Planned and executed 2023 Events Roadmap for hybrid and in-person trade shows with individual sponsorships ranging from $10k to $260K
- Maintained channels of communication with SDR team with weekly calls and analysis of pipeline activity
- Integral part of producing SKO for 200+ individuals
- Planned, including detailed budget for financial review of Quarterly Business review meeting for 75 people
- Work in Asana project management tool
KentikField Marketing Manager - Events
Aug. 2021 - Dec. 2021San Francisco, California, United States* Jumped in to manage Q4 and Q1 events that were in shambles;
* Increased communication with revenue, sales, and management in all regions in US, EMEA, and APAC;
* Created virtual events cadence to increase pipeline immediately;
* Designed new booth for the in-person event and virtual events;
* Provided ROI analysis to Senior Team weekly;
* Planned Events Calendar for 2022 including trade shows, field marketing events, and conferences;
* Developed Sendoso (ABM) program for the Sales Team and SDRs
SmartLinxEvents Marketing Manager
Apr. 2019 - Dec. 2020Edison, NJ• Everything related to events.
• Developed event strategy based on ROI and lead generation – 22 events per year.
• Developed strong relationships with sales team; One local event generated 30% of pipeline in 2ndQ 2020.
• Moved into designing virtual booths.
• Marketo and SF integration for all events.
• Supported Sales team with training and local events.
• All negotiations.
IEEE Standards AssociationContractor- Events Marketing
Jan. 2018 - Apr. 2019Piscataway, New Jersey• Supporting four marketing managers in all aspects of event planning.
• Develop event strategy with directors in International Activities, Block Chain, AR/VR and eHealth initiatives.
• Creation of registration site with email coordination for events, before and after event.
• Developed expertise in Cvent, EventBrite and inaugurated Marketo in May.
• Provide all logistics for over 100 events since 1/2018, including trade show booth design, marketing collateral collection, SWAG.
GEP WorldwideEvents Marketing Manager
Oct. 2016 - Jul. 2017Clark, NJ• Planned & executed 25+ yearly summits & trade shows in the Procurement & Sourcing Industry in both the US and Abroad
• Increased awareness of company of its products and services with participation in trade shows, conferences and summit.
• Saved $15K+ on event cost for 1H2017 through renegotiation of contacts.
• Worked with team on digital and visual messaging for events Brand Management Associate.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
VerizonBrand Management Specialist
Jan. 2016 - Oct. 2016Basking Ridge, NJ• Worked in Entertainment Assets in Corporate Brand Management.
• Approved and routed 3rd party assets for marketing projects including social media, device showcases and loyalty programs.
• Liaison between agency, 3rd party content providers and clients.
• Manage assets in Brand Central and timelines for project launch.
Verizon Digital Media ServicesEvents Manager | Trade Shows
Aug. 2011 - Jan. 2015Basking Ridge, NJEvents Manager, Marketing Event planning for VDMS was like running with the bulls in Spain! Planning and execution of over 20 trade shows, panels, recognition events and sponsorships per year in the M&E space (OTT, TVE) including project plan development; thought leadership; customer events; venue selection; contract negotiation; research for appropriate SWAG; Managed yearly budget of $2M; Developed Action Plans and collaborated with senior management to develop event strategy to meet everyone’s objectives; • IBC 2014 - Challenged planning expertise to find suitable meeting space in International location. (Venue selection)
• Sportel MONACO – Drove down event cost by 22% ($30K) by changing sponsorship participation (Fiscal responsibility)
• NAB 2014 – Slam Dunk Customer Event – Secured 2015 Signature Event contract by exceeding expected subscription rate by 45% in 2014; (Creative) Manager, Events/Market Research/Competitive Intelligence:
* Industry insights by gathering daily customer and competitor headlines and publishing to 300-person organization via Sales Force Chatter; * Supported the sales team with in-depth Corporate Strategic Analyses, of over 70 Strategic Customer Profiles.
* Collaborated with 50+ Sales team to identify early-stage sales leads of high-value opportunities. * Assisted team effort in PowerPoint Presentations for several types of communication.
* Opened channels of communication between sales and marketing and promoted team spirit. * Sales Team was better equipped for sales calls with the information from the reports
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