Settology Innovation SolutionsMarketing Communications Specialist
Sep. 2016 - Dec. 2018RemoteLed the development, management, and distribution of marketing content across web, social media, and print channels, targeting 5M+ members, providers, and community-based organizations. Improved content accessibility and engagement, contributing to a 20% increase in audience interaction across platforms.
Coordinated with 21 state health plans to produce over 500 marketing assets, including one-sheets, brochures, handbooks, presentations, call scripts, and specialized kits (e.g., maternity and welcome kits). Ensured materials aligned with brand standards and addressed unique regional needs.
Spearheaded SEO enhancements, resulting in a 35% improvement in website traffic and a 15% increase in audience conversion rates. Developed and published high-performing content that boosted brand visibility and online engagement metrics.