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Work Background
Molina HealthcareContent Manager, Marketing Communications
Dec. 2021RemoteLed the content marketing strategy for a Fortune 500 managed care organization, covering 20 state health plans and engaging 5M+ members, providers, and community partners. Delivered end-to-end content solutions aligned with organizational objectives.
Partnered with internal teams to design audience-specific campaigns. Leveraged insights to craft impactful messaging, increasing email open rates by 20% and social engagement by 67% and adoption, registration, and usage of the My Molina member portal and mobile app by more than 15%.
Orchestrated a corporate website overhaul, integrating SEO best practices and modern CMS technology. Resulted in a 10% increase in organic traffic, enhanced brand visibility, and streamlined content management.
Conducted detailed performance reviews, tracking key metrics like email engagement and social growth. Created actionable reports to refine strategies and maximize ROI.
Ensured all content adhered to regulatory requirements and brand guidelines, minimizing risk while maintaining a consistent voice.
Introduced tools like GrammarlyGO, Microsoft CoPilot and ChatGPT into the workflow, improving efficiency and editorial quality, and reducing delivery timelines.
Molina HealthcareContent Copywriter, Communications Specialist
Dec. 2018 - Dec. 2021RemoteDirected the rebranding strategy for print and web collateral, ensuring brand standards were enforced and new content was integrated across materials. Achieved 100% alignment across teams, enhancing brand consistency and reducing design iterations by 30%.
Managed the transition of over 1,000 content assets from Magellan Health vendors to Molina Healthcare vendors, ensuring a seamless process with zero disruptions to daily operations.
Developed engaging and persuasive copy, including 50+ video scripts, website announcements, blog posts, and pandemic-related messaging, which boosted audience engagement rates by 25%.
Directed content creation for high-profile healthcare campaigns, coordinating with external agencies and internal departments to deliver 90% of projects on or ahead of schedule.
Partnered with cross-functional teams to craft targeted messaging for marketing campaigns, contributing to a 20% increase in campaign response rates while maintaining alignment with brand voice and standards.
Managed 25+ international communication projects, including internal blogs, video scripts, and company-wide emails. Streamlined the production cycle, reducing distribution timelines by 40% and improving employee awareness scores by 10%.
Banner HealthCommunity Resource Specialist
May. 2017 - Sep. 2018Phoenix, Arizona Area
Settology Innovation SolutionsMarketing Communications Specialist
Sep. 2016 - Dec. 2018RemoteLed the development, management, and distribution of marketing content across web, social media, and print channels, targeting 5M+ members, providers, and community-based organizations. Improved content accessibility and engagement, contributing to a 20% increase in audience interaction across platforms.
Coordinated with 21 state health plans to produce over 500 marketing assets, including one-sheets, brochures, handbooks, presentations, call scripts, and specialized kits (e.g., maternity and welcome kits). Ensured materials aligned with brand standards and addressed unique regional needs.
Spearheaded SEO enhancements, resulting in a 35% improvement in website traffic and a 15% increase in audience conversion rates. Developed and published high-performing content that boosted brand visibility and online engagement metrics.
UnitedHealth GroupClinical Administrative Coordinator
Mar. 2016 - Apr. 2017Remote* Communicates by phone with providers and members benefit determinations within DOL time frames, communicating with 15-20 health care providers and clinical staff daily * Determines authorization of services based on United Health member’s clinical requests, navigates escalation process when necessary; responsible for providing excellent customer service for providers and enrollees * Sets up, documents, and triages cases for Clinical Coverage Review under own direction and with minimal supervision
Evolve Public Relations and MarketingIntern
Jun. 2013 - Aug. 2013Scottsdale, AZ* Wrote short profiles for a press release for upcoming acts at Stand Up, Scottsdale! Comedy Club * Conducted research about potential clients prior to making the pitch, and obtain 2014 media kits from local clients
Banner HealthRehabilitation Technician
Apr. 2007 - Mar. 2016Sun City, AZ* Assisted with patient preparation for treatment and therapeutic intervention under the on-site direction of a licensed therapist * Extensive experience building and maintaining relationships regarding patient care to nursing staff, physicians, case management, and families through effective, appropriate communication * Coordinated daily patient assignments for staff, assist with staff scheduling, train new staff, and orient new students to the hospital and rehabilitation department * Ideated and planned for unification of communication process and future strategy, leading new team member training and role identification
Banner HealthCertified Nursing Assistant
Oct. 2006 - Apr. 2007Sun City, AZ* Assisted in daily living, complete necessary tasks that promote patient health, including assisting patients with basic hygiene needs, as well as helping to maintain an optimum level of mobility while providing assistance with nutritional intake as needed * Navigated stressful and unpredictable circumstances daily with an exceptional level of confidence and preparedness * Perform administrative duties that supported overall operating efficiency and effective flow of communication and information
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