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Network Power<100 people
Roles
💰33%
Investor & VC
🔥33%
Startup Founder
💸33%
Marketing
Geos
🇺🇸33%
United States
Work Background
RTM DistributionRegional Manager (Middle East & Africa)
Jul. 2021United Arab Emirates➤ Driving the expansion of Ferrara’s, Impact Confections & Nestle’s US business (US manufactured products), as master distributor for Europe, Middle East and Africa, into new markets as well as ensuring continued growth within existing clients and markets. ➤ Collaborating to create a Joint Business Plan (JBP) with each partner / distributor per territory including KSA, UAE, Israel, Kuwait, Bahrain, Nepal, South Africa, Egypt and Oman) ➤ Developing business by creating promotions, negotiating and closing commercial agreements; ensuring the execution and implementation of strategy to meet sales performance targets.
NestléBusiness Development Manager (The Caribbean, Central & South America)
Oct. 2018 - Jun. 2020Latin America and The Caribbean➤ Led the expansion of Nestle’s US sugar confections and F&B business into new markets as well as continuing growth among existing clients and markets, including Guatemala, Nicaragua, Salvador, Dominican Rep., Costa Rica, Panama, Colombia, Brazil, Peru, Ecuador, Uruguay and Chile ➤ Devised & agreed a JBP with each partner / distributor per territory, with a US$MM sell in target, and created incentives for sales teams and merchandisers per quarter to overachieve targets. ➤ Drove product creation from idea (based on market opportunities or portfolio gaps) to choosing the right packaging and price mapping, to placing on POS.
NestléBusiness Development Manager - LATAM
May. 2017 - Sep. 2018Latin America➤ Drove expansion of Nestle’s Wonka into new markets, as well as continued growth with existing customers / markets, building strong relationships with them and increasing their current spending, seeking new business opportunities, creating, negotiating, and closing commercial agreements. ➤ Defined and executed Wonka 5-year sales strategy to drive sustainable growth, presented and trained distributors sales teams on each territory and ensured implementation of the strategy to meet sales performance targets. ➤ Analyzed and presented Market Research / Consumer Insights of the region to all partners, and created a Planogram for Category & additional visibility (Primary and Secondary) across all major Key Accounts.
DICARINAPringles Brand Manager
Jul. 2013 - Apr. 2017Panama➤ Managed the strategy, planning and execution of Pringles annual calendar (global brand guidelines) including SOP, sell-in and sell-out forecast and annual budget spent. (A&P and KBD), with responsibility for Inventory levels and shelf life of the brand. ➤ Created Planogram for Category & additional Primary / Secondary visibility across all major Key Accounts. ➤ Negotiated special spaces with Key Accounts and sought special agreements with key partners (e.g. Coca Cola, Heineken) for cross promotional activities
InterfarmaSales Manager
Nov. 2012 - Jul. 2013Panama➤ Achieved sales targets and growth by successfully managing the sales team; analyzed and established convenient routes for sale with a team of 12 sales executives. ➤ Developed, coordinated and evaluated the strategy for the key accounts in the region; collected, analyzed and improved key information while delivering marketing support and improving sales.
Sportline America Inc.Store Manager
Mar. 2010 - Sep. 2012Panama➤ Oversaw the daily operations of one of the biggest sports stores in Panama with a team of 20 reps, motivating and training different teams (warehouse, cashiers, sales & merchandising team). ➤ Implemented plans & strategies to achieve monthly sales targets, and bought new season product lines.
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