DPSIVP of Sales
Jun. 2002 - Jun. 2012Las Vegas, NVLed sales team and strategy for Digital Marketing SaaS company; oversaw actions of 62 total team members, including: Sales Managers, Account Executives, Sales Development Representatives, Inbound Sales Representatives, and Outbound Sales Representatives. Established environment of mentorship and accountability, developed advanced sales training and technical toolsets, standardized daily team huddles, and introduced weekly specialized training sessions; grew client base by 30% in the first year while promoting many reps into leadership and advanced roles. Continually analyzed sales metrics and quota requirements, implemented new compensation plans, and redesigned sale’s core values to help reps resonate with mission and buy-in; improved sale operation with clear guidelines and expectations for team. Developed new sales KPI’s and reporting, measured potential sales, sales volume, lead generation, demo completion, and close ratios, and leveraged findings to pinpoint areas of improvement for sales processes and individual reps; provided actionable data that helped grow sales while maximizing productivity.