Diana Bourgeois

Demand Generation @HiveMQ

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads Manager💸 MarketingMarketing DirectorCRM managerMarketing Analytics ManagerCommunity ManagerBrand Marketing ManagerCommunications ManagerContent ManagerSMM ManagerSEO Manager

HiveMQ has seen significant growth in its customer base, driven by increased demand for our MQTT broker and IoT solutions. Our marketing strategies have successfully attracted a diverse range of clients, from startups to Fortune 500 companies. However, to sustain this growth, continuously innovating our demand generation strategies is crucial. We must focus on data-driven marketing, enhance our digital presence, leverage customer testimonials, and offer personalized solutions. Additionally, we should explore strategic partnerships to expand our reach and consider hosting webinars to educate potential customers about the benefits of our offerings.

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Work Background

HiveMQSocial Media & Integrated Demand Generation Campaigns

Feb. 2023 - Jul. 2024• Owned campaign management and promotions, generating new leads and improving conversions to achieve marketing goals. • Strategized, executed, and optimized data-driven demand generation campaigns to drive high-quality leads. • Explored new promotional channels to expand the reach and improve overall marketing performance. • Monitored and optimized various marketing programs to achieve target objectives. • Developed and maintained email marketing and nurture campaigns, ensuring consistent engagement and lead progression. • Nurtured tradeshow leads through the sales funnel to completion, ensuring successful conversions. • Managed social media accounts, activated brand advocates, and implemented strategies to grow social channels and convert to leads. • Redesigned the Advocates Program: Expanded participation from 30 to over 150 employees, resulting in significant cost savings of thousands of dollars for the company. • Developed End-to-End Workflows and Nurture Campaigns: Created comprehensive workflows for general audiences and four Ideal Customer Profiles (ICPs), designing targeted email nurture campaigns that optimized lead generation and significantly increased funnel movement

MavrckDirector of Demand Generation & Digital Marketing

Feb. 2022 - Feb. 2023Mavrck is the all-in-one, advanced influencer marketing platform enabling enterprise consumer brands to harness the power of social proof that consumers trust today. • Develop, manage and execute demand generation, email marketing, account-based marketing and other strategic demand generation strategies that drive leads (mqls & sqls) to grow pipeline. • Craft, launch and manage holistic campaigns to include relevant strategies – such as email, seo, paid search, display ads, sponsorships, social, webinars and more. • Develop campaigns with a focus on roi – monitoring and reporting on metrics while identifying opportunities to optimize marketing program effectiveness. • Maintain and optimize segmentation, map all activity to relevant personas. • Manage and implement target account marketing strategies to support account-based selling. • Collaborate cross-functionally with sales, customer success, product marketing, and other internal teams to launch new demand gen campaigns and maximize revenue impact. • Regularly optimize marketing automation and processes in HubSpot, including developing and maintaining a multi-touch attribution model. • Develop strategies and tactics to optimize our funnel metrics for higher conversion rates across various demand generation programs and activities (mql/sql/oppty. Conversion rates, cpl, cpmql, cac, roi, cac to ltv ratio) • Write emails, subject lines, and marketing copy and materials that get attention and drive action. • Oversee website optimization, for conversions and SEO strategies with our digital agencies. • Manage relationships with vendors and agencies (digital marketing agency, web agency, partners, event vendors, etc). • Monitor and track results on seo/sem and make recommendations/raise concerns when applicable.

InsticatorDirector of Marketing & Content Operations

Jul. 2021 - Jun. 2022Insticator is the global leader in increasing engagement and analytics for publishers through interactive products. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments.

DAS42Director of Digital Marketing

Sep. 2021 - Feb. 2022Results-driven member of the DAS42 marketing team, overseeing digital marketing channels and ensuring they deliver maximum impact in terms of marketing reach, audience targeting, and lead generation. •Oversee the firm’s digital marketing ecosystem and the development of strategies and campaigns to drive marketing leads from digital channels •Develop target audiences and experience developing plans and budgets for digital marketing campaigns •Develop, implement, and test digital marketing strategy centered around DAS42’s events, content/thought leadership, partnerships, and existing client base •Increase lead generation from each channel and optimize marketing touch points (e.g. web pages, event materials, webinars), forms, and UX for lead capture •Oversee the projects and lead the team members involved with managing the firm’s website, marketing automation software (Pardot), and Salesforce •Ensure the success of areas such as data governance and lead funnel functionality; building and segmenting marketing lists; and deploying marketing automation, including nurture campaigns •Oversee the firm's website, manage issues/requests, and implement SEO •Work with other Marketing leaders and manage advertising vendors •Own ad budgets and go-to-market strategies for paid advertising, including Paid Search, Display/Programmatic, Social, and Direct-Buy advertising, managing both the ad agency and platforms as needed •Design and execute email nurture campaigns •Develop and manage a focused and effective B2B Account Based Marketing program •Track and report on marketing spend and performance, leveraging Salesforce, Pardot, and other reporting systems •Align digital marketing efforts to KPI goals •Ensure accurate capture of campaign source, funnel stage, and other data critical to accurate reporting •Create processes, workflows, and segments for the sales team to make sure leads are efficiently handled at all stages of the funnel •Senior member of the Digital Marketing Group

PocketBuildingsDirector of Marketing

Sep. 2020 - Sep. 2021WorldwideDevelop brand direction, buyer personas, and digital (and offline) strategies with steps to gain recognition, increase traffic, and create opportunities for an innovative B2B Saas visual data platform for the commercial real estate industry. • Brand Building & Market Development • Social Media & Online Advertising • Content Creation & Sales Materials • Digital Marketing & Strategic Planning • Partner & Press Communications • Structured Growth Initiatives & Go-to-Market Plan • ROI Measurement & Tracking • Email Marketing & Marketing Automation • Website Management & Deep Level Organic SEO

AccucodeSr. Director of Marketing

Oct. 2019 - Sep. 2020Create, execute, and measure an online and offline go-to-market strategy for a new release order management product delivering innovative desktop and app solutions across industries and audiences. • Website Redesign & A/B Testing • Social Media & Digital Advertising • Content Creation & Distribution • Brand Analysis & Development • Digital Marketing & Strategic Planning • Structured Growth Initiatives & Go-to-Market Plan • ROI Measurement & Tracking • Reputation & Brand Management • Community Engagement • Partnership Development & Outreach

Fit Small BusinessMarketing Writer

Aug. 2018 - Oct. 2019United StatesPitch ideas, research, and write traffic-generating content for the website including How-To articles, Buyers Guides, and Ultimate Guides with expert references and tips.

Steady DemandSocial Media & Content Marketing Manager

Oct. 2016 - Oct. 2019United StatesCreating and executing a marketing strategy and digital advertising based on demographics, platform, and metrics.

Magic Marketing USA & Social Media SecondDirector Of Marketing & Content

Jan. 2006 - Oct. 2019Partnering with well-known companies around the world to design and execute robust social media strategies steeped in successful SEO processes that meet client objectives, grow their brand engagement, and protect their reputation across all media. • Social Media & Digital Marketing • Content Marketing • Brand Analysis and Development • Digital Marketing & Strategic Planning • Structured Growth Initiatives / Go-to-Market Plan • Measurement & Tracking • Reputation & Brand Management • Community Engagement • Consultation & Training • LBM (Location Based Marketing) • Online & Digital Advertising

Networking in High HeelsFounder

Nov. 2009 - Sep. 2017Networking in High Heels (NiHH) is a premier women-only networking community striving to give women at all levels of business the connections, resources, and expertise that will increase success and boost profitability.