Katyuscia Silva - SEO Copywriter, Savings United

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Work Background

Savings United GmbHSearch Engine Optimization Copywriter

Jun. 2022Alemanha• Collecting data from affiliate stores in the USA • Writing coupons and offers to Wired, Wall Street Journal, LA Times, The Washington Post, TIME, and GQ; • Manage data on SEM Rush, Backend, Google Analytics and work with Keywords provided by Content Managers and SEO analysts; • Manage and control coupons / offers from over 150 stores in the USA including Michael Kors, AliExpress and Bed Bath & Beyond.

AutônomoFreelance Author, Reviewer and Editor

Jan. 2020São Paulo, Brasil• Authoring / revising and editing content for platforms (ESL and regular schools). • Writing scripts for video and audio productions. • Writing and revising online platform content.

International School EducationContent Editor

Aug. 2020 - May. 2022São Paulo, SP, Brazil• Writing, Editing and revising student ́s books, worksheets, teacher ́s manuals as well as international exams materials, print and digital, for regular schools in Brazil from kindergarten to secondary school according to the company ́s methodology and mission. • Writing, editing and revising material for online platforms. • Leading publishing projects, dealing with designers and authors. Projects: • Xchange Book (Elementary / Ensino Fundamental II - 6° ano: 4 Student's Books, 4 Workbooks e 4 Teacher's Manuals - 2020); • Xpert Book (Elementary/ Ensino Fundamental II - 7° ano: 8 Student's Books, 8 Workbooks e 8 Teacher's Manuals - re-edition 2021); • Xclicks - Technology Books (Xpert, Xtreme (8° ano Ensino Fundamental II e Evolve (1° ano do Ensino Médio - 2021); • Legacy - Projeto, pesquisa, concepção e mapeamento das oito unidades do livro do 3° ano do Ensino Médio para a solução bilíngue; Edição das quatro primeiras unidades do livro do 3° ano do Ensino Médio; Negociação, Briefing e Follow-up com autor e revisor externo. • Revisão do Material Hybrid Red (Ensino Infantil) e Xchange (Ensino Fundamental II) para o segundo semestre de 2023. • Autoração e revisão do Portal do Aluno usando a plataforma HP5 para os livros Xchange, Xpert, Xtreme (autoração), Xperience, Hybrid Xchange e Red (revisão) para primeiro e segundo semestres. • Curadoria da plataforma Change Tower - criação e monitoramento de links presentes nas publicações impressas e digitais. • Acompanhamento e gerenciamento de tickets internos e externos com reunião semanal.

Freelance Translator and WriterFreelance Translator

Jan. 2007 - Aug. 2021São Paulo e Região, BrasilTranslation (English to Brazilian Portuguese ) of academic papers and articles; Tourism Guide/Interpreter (both English to Brazilian Portuguese and Brazilian Portuguese to English) in academic and leisure field trips.

FreelancerESL Teacher

Jan. 2007 - Aug. 2021São Paulo e Região, BrasilFacilitate learning from elementary to advanced levels, young learners and proficiency exams (Cambridge, IELTS and TOEFL).

Cultura InglesaEnglish Second Language Teacher

Mar. 2018 - Aug. 2020São Paulo, São Paulo, Brazil• Teaching English to young learners, adolescents and adults at a range of levels • Evaluating, choosing and adapting coursebooks • Designing exams and supplementary materials • Training and mentoring teachers • Assisting main tutors in in-service training • Speaking Examiner, Cambridge English Key, Preliminary, First and Advanced: 2020 / Starters, Movers and Flyers: 2015 Project: • Designed and delivered the IELTS course by organising / devising lesson plans and mock tests.

The Brazil Link LtdRemote Coordinator - Manaus

Aug. 2014 - Aug. 2020Manaus e Região, BrasilSupervise and manage international transactions occurred in Manaus; Customer relationship Management with local clients remotely; Guide and facilitate clients´s stay in Brazilian cities.

Cultura Inglesa PEEnglish Teacher

Feb. 2016 - May. 2017Recife e Região, Brasil• Teaching English to young learners, adolescents and adults at a range of levels • Evaluating, choosing and adapting coursebooks • Designing exams and supplementary materials

OxymeSocial Media Analyst

Apr. 2014 - Feb. 2017HolandaCollect, analyse and report data from social media sites. Projects: • Sherwin Williams • Nivea • Heineken • Phillips • Royal Canin

Cultura Inglesa ManausAcademic Coordinator

Dec. 2012 - May. 2015Manaus e Região, Brasil• Coordinate the academic department of Cultura Inglesa´s new unit, Jardim Espanha; • Organise teacher trainings, conferences, events in Manaus; • Dealing with publishers in terms of choosing and purchasing new materials; • Recruiting, hiring and teacher training.

Cultura Inglesa ManausESL Teacher

Feb. 2008 - May. 2015• Facilitate basic, intermediate and advanced students’ (teenagers, kids and adults) learning. • Teach students who are currently attending Cambridge Preparatory Courses on the following levels: Cambridge English: Key (KET), Cambridge English: Preliminary (PET) and Cambridge English: First (FCE). • Coordinate and present demonstrations as part of the teaching curriculum in seminars, congresses and lectures in her city and cities around Brazil (Recife and Manaus being the latest ones).

Cambridge English Language AssessmentCambridge English Exams Centre Manager Assistant

Sep. 2012 - Aug. 2014Manaus• Come to the Local Secretary’s assistance when it comes to organisation, promotion and enrolling students for the Cambridge Exams.