Terracom Informatics LtdDigital Marketing Manager
Feb. 2015GreeceResponsible for the management of Internet Marketing campaigns. Tasks include: • Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Create Video Marketing campaigns and promotional video
• Develop websites and optimize landing pages for search engine marketing
• Perform ongoing keyword research, technical seo and link buidling campaigns
• Research and implement search engine optimization recommendations
• Research and analyze competitors and track rankings
• Develop and implement proven link building strategies to increase organic traffic
• Work with the development team to ensure SEO best practices are properly implemented on newly developed websites
• Content creation, content programming and blogging
• Graphic Design and creation of illustrations to enhance blogging and website user experience
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Ensure maximum performance of all digital marketing campaigns and minimize costs