Hirma P - Digital Marketer, Realco

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Work Background

RealCoPerformance Marketing Manager

Mar. 2021Jakarta, IndonesiaPlanning and overseeing Realfood's paid marketing campaigns, including Facebook ads & CPAS, Youtube ads, Tiktok Ads to increase awareness towards brand & generate highest ROAS Allocate and maintain digital budget across all channel Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies for digital channels to improve branding and conversion Plan, execute and measure experiments and conversion tests through A/B tests Collaborate with agencies and other vendor partners

RevoUSocial Media Ads Instructor

Jun. 2022 - Aug. 2022Jakarta, IndonesiaAs a Social Media Instructor at RevoU, I lead and mentor a diverse group of 70 students in the field of social media marketing. My role involves delivering comprehensive lessons on TikTok Ads, Meta Ads, and CPAS, equipping students with the skills and knowledge to excel in digital marketing. I focus on practical, hands-on learning to help students understand and apply effective strategies in real-world scenarios, preparing them for successful careers in the industry.

RealCo IndonesiaDigital Marketing Specialist

Mar. 2020 - Mar. 2021Individual contributor for Realfood. Planning, execute, and optimize for paid marketing campaigns. Working closely with creative team (provide brief for creative approach), as well as branding team (for any NPL campaigns). Mainly handling paid channels: Facebook & Google Ads for awareness, engagement as well as working closely with agency and vendors for other paid marketing campaign.

Hakuhodo International IndonesiaDigital Planning Manager

Nov. 2018 - Jan. 2020Responsible for development media plan and strategy which includes brand's objective, KPI, timeline (from Facebook Ads, Google Ads, Youtube, Ad Network). Build strong relationships and to foster good team spirit with both client and internal team (from designer, developers, Ad Ops). Leading project and establish workflows for different parties (client, internal team, vendors). Creating post performance report (which includes analysis and recommendation) Brand: Daikin, Tokyuland Branz, Club, Honda, Fujifilm

MoneySmart.idOnline Marketing Specialist

Sep. 2016 - Nov. 2018Greater Jakarta Area, IndonesiaDuring my time with MoneySmart, I help the company to develop and implement MoneySmart's online marketing strategy. Execute digital marketing activities with more focus on SEM, social media marketing. Creating & Implementing email marketing campaign to generate leads (using ActiveHosted). Optimize copy and landing pages (Unbounce) for SEM & Facebook Ads campaign. Keyword research for SEO optimization (tools: SEMrush, KeywordTool, Moz). Working closely with internal team (product, design, tech, and customer service) in order to set-up the campaign/strategy to achieve the business target

Upnormals PingfansSr. Account Executive

May. 2015 - Aug. 2016Responsible for manage client relationships, communicating, or budgeting. To handle new and existing clients enquiries and advertising requirements. Assist in organizing Client’s digital assets. Research and monitor Client’s business and industry. Supervising creative work team and managing internal in terms of developing or preparing content or strategy for client. Develop new website, social media maintenance, Youtube channels, and using paid media that need good coordination from creative, production, and media. Assist in the preparation for new business pitches when needed. Working with: PT Mayora Indah Tbk (Teh Pucuk Harum & QGuava) PT Kino Indonesia (Absolute Feminine Hygiene) Taman Safari Indonesia PT Bahtera Indonesia (Pronas)

kompas gramedia group of magazineAccount Executive

May. 2014 - Apr. 2015West JakartaResponsible for management of client relationships, doing media planning, communication concepts, budgeting and reporting. Generate revenue by selling ad space in my media. Creating product activation programs to promote both the sponsor products and the media products. Supervising creative work team and managing technical affair of events. Work with Account Managers to focus on developing client's campaigns and strategy Main clients: Industrial Product, Household Product (SIKA, Semen Indonesia, Mulia Keramik, Woodplank, LG, KIA Ceramics, SCG).

Schlumberger Geophysics NusantaraHuman Resources Intern

Feb. 2013 - Mar. 2013Manggar, BalikpapanSegment: OFS- Personnel Department. Assisting the Personnel Manager with the development, and implementation of policies, programs, and procedures. Organize employee information meetings on employment policies Help the company arranging and implementing their internal program (e.g: events, family gathering) Besides, I’m here for doing my thesis research about Diversity as requirement to get my Bachelor degree. “Communication Management in Oil Service Company” (Internal Program Study in Schlumberger Balikpapan in Preventing Diversity Conflict by Personnel Department)

ChevronCorporate Communication Intern

Sep. 2012 - Oct. 2012Rumbai, PekanbaruPolicy, Government, and Public Affairs Department Liaising with and answering enquiries from media, individuals and other organizations related to PON RIAU VXIII event. Monitoring media and news related to PON RIAU XVIII events. Developing the draft for press releases about PON RIAU XVIII. Working closely with CorComm Manager and the PR agency.