Prolific CreativeBrand + Creative Strategist/Producer
Jan. 2006Orange County, California AreaStrategize and Develop a full-service Creative Agency offering a comprehensive portfolio of creative services and strategic experience to satisfy Brand needs. - Responsible for growth and financial performance. - Average 100% annual growth rate 2016-2020 - Team/Culture Dev + Strategic Functional Ops - Procure and execute strategic partnerships - Project Management: end-to-end 360 integration utilizing task management tools. - Research and Development: Competitive Sets for Products + Services - Develop Formal Legal Contracts - Budget Development and Management Evaluate, strategize, and execute Brand identities with special attention to visual brand synergy.
Oversee development and implementation of comprehensive creative strategies, concepts, and executions in all media for a broad range of clients (TV, Print, Digital, Alt, PR). - Successfully execute individual creative projects for Brand Marketing + Advertising - Strategize Ad Placement/Buying - Retain and Manage freelancers (1099 employees) - Photography Production (In-Studio + On-Location): photographers, assistants, stylists - Video production: Videographers/DP, Directors, Actors, Writers, Stylists, Crew - Visual Brand Identity: Graphic Design, Video, Photo, Web Designer, Copywriter, etc. - Alt Media: illustrators, fashion designers, printers, talent, designers, vendors Production and File Management - Create and deliver assets in all formats depending on the channel (physical and digital) - Post-production best practices and programs (Adobe Creative Suite) - Digital Asset Management: Accessible and Organized Consult for high volume and complex eCommerce-based visual production studios. - Overall production for physical and digital processes to accommodate growth - Design cohesive workflows to support increasing workloads/products - Development and training for management and employees, as well as hiring.