Clayton Alexander

Strategy Director @Freelance

CanadaEmail Marketing ManagerInfluencer Marketing Manager💸 MarketingMarketing DirectorCRM managerCommunity ManagerBrand Marketing ManagerCommunications ManagerContent Manager

A reliable strategist who translates insights into captivating narratives to drive impactful marketing campaigns, shaping the positioning and perception of brands, products, and services. My career has been marked by collaborations with industry giants such as Disney, Anheuser Busch, General Motors, Coca-Cola, Nestle, Entertainment One, Much Music, Campbell's, and Loblaw. These partnerships have led to designing strategies and digital solutions that have spearheaded significant digital business initiatives and garnered recognition with award-winning marketing campaigns. I played an integral role in the conception of Cadillac Live, La Carnita, General Motors Electric Vehicle initiatives, Anheuser Busch's Personalization at Scale digital transformation and PC Optimum Insider's Project. My journey has taken me to some of the most innovative companies in Canada and beyond, including Dentsu (working with Isobar in Canada, the US, and the UK, as well as Dentsu Bos, Dentsu Creative, Carat, and iProspect), Spoke Agency, Loop Media, Dyrdek Enterprises, OneMethod and Dine Alone Records. This diverse exposure has honed my strategic expertise and deepened my understanding of various industries, including fashion, music, automotive, retail, broadcast, QSR, luxury goods, RTD, and food and beverage.

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Work Background

Dentsu CreativeStrategy Director

Jan. 2015 - Aug. 2022Toronto, Ontario, CanadaAt Dentsu, I created unique strategic initiatives that sparked measurable change and growth in how companies approach their marketing. Because of this, I was trusted by and worked alongside C-suite management within all global Dentsu brands and collaborated with leaders of Canada's largest companies, such as GM (Chevrolet, Cadillac, GM EV), Coca-Cola, Facebook, Arterra, Nespresso, Labatt (AB InBev), Loblaw, and many others. I created in-depth conceptual ideation and planning for launches of new initiatives such as GM's electric vehicle economy and PC Optimum's Insiders Project. I was the lead strategist on the GM Cadillac business in Canada, which created Cadillac Live to revolutionize the purchase funnel of automobiles. I also assisted in the strategic development and conceptualization of new marketing paths, data collection, and media execution for brands such as AB InBev (Budweiser, Bud Light, Corona, Stella Artois, etc.) and Arterra's proprietary wine and RTD brands.

LOOP MEDIA LIMITEDSenior Strategist

Jan. 2014 - Jan. 2015Toronto, Ontario, CanadaAs the Senior Strategist at Loop Media, a content, animation and design studio, I developed content and brand strategies to pioneer thoughtful custom solutions that engage audiences and drive results for brands such as Pascoe, city initiatives such as Ports Toronto, and television networks such as Much Music, The Latin Network, and Aboriginal Peoples Television Network.

SPOKE AgencyCreative Strategist

Jan. 2011 - Jan. 2014Toronto, Ontario, CanadaWith a focus on digital and experiential, I collaborated with brands such as Entertainment One to launch and support hundreds of major movie titles. Also collaborated with Yahoo, Google, Bear Flag Wine, Disney and Contiki, among many others.

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