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Work Background
Atelier BLGHead of Digital Marketing
Oct. 2024Sharjah, Sharjah Emirate, United Arab Emirates
- Planned and executed paid ad campaigns on Google, Meta, and other platforms to optimize ROI and drive lead generation.
- Monitored and analyzed key metrics such as CTR, CPC, and conversion rates to continuously refine and enhance campaign performance.
- Provided actionable insights through detailed monthly performance reports, aligning marketing initiatives with business goals.
- Worked with graphic designers and video editors to manage social media calendars, created engaging content, and optimized posts to align with campaign objectives.
- Executed social media ad campaigns targeting specific audiences to maximize engagement and brand visibility.
Atelier BLGDigital Marketing
Jun. 2024 - Oct. 2024Sharjah, Sharjah Emirate, United Arab Emirates
Marketing TreatsFounder & Editor
Feb. 2023IndonesiaMarketing Treats is a side project that I created to help me practice my writing skills, especially related to SEO and CRM. It's a blog and newsletter that shares the latest updates and insights in digital marketing in a fun and easy way to read. It's written by marketers for marketers. Currently only available in Bahasa Indonesia). Besides publishing blogs and newsletter, we also offer digital marketing training and services focusing on performance marketing and SEO. We have served local and global clients in 8+ countries. Subscribe for free on: www.marketingtreats.id
GrabJobsGrowth Manager
May. 2022 - May. 2024SingaporeGrabJobs is a fast-growing Recruitment SaaS platform that helps companies automate the repetitive and time-consuming stages of the recruitment process, saving them time and money. - Managing user acquisition for our B2B SaaS and B2C products through all marketing channels, mostly paid ads & SEO. - Identifying and analyzing key metrics to evaluate and validate growth initiatives.
- Collaborating with cross-functional teams to implement growth initiatives.
- Creating content brief for social media and SEO and checking the final items before publishing.
- A/B testing in landing page designs, paid ads creatives and email structures to maximize growth.
- Securing partnerships such as affiliates, link building, etc. Achievements:
- Increased the numbers of SaaS subscribers by 450% from Indonesia during my first 6 months.
- Secured 5 partnerships, for example: partnership with ATS platforms such as Recooty & Zappyhire, affiliate partnership with Survey Junkie & ResumeWriter.
- Secured 6-9 backlinks/month
GrowthDeskSenior Digital Marketer
May. 2021 - May. 2022SingaporeGrowthDesk is a Marketing Automation platform built for Small to Medium-sized businesses. Through its 2 flagship brands, DREA for Real Estate and SKALE for Retail, we empower our small to medium-sized businesses with a powerful and easy-to-use platform that allows them to easily and effectively automate their marketing. My duties are: - Set up, manage, and optimize SEM and Social Media Campaigns
- Manage bidding and budget strategies on the mentioned platforms
- Optimize copy for paid advertising campaigns
- Perform keyword analysis to find opportunities and better-performing keywords
- Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
-Track and optimize the performance of our campaigns including engagement rates for each campaign
- Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
- Plan, execute and measure experiments and conversion tests including A/B and multi-variate
- Testings and dynamic ads optimization
Y Ventures GroupDigital Marketing & E-Commerce Specialist
Nov. 2020 - May. 2021SingaporeY Ventures are a Singapore-founded, data analytics-driven e-commerce retailer and distributor with a presence on more than 20 online marketplaces in different countries. My duties are:
- Training and managing the brand partners and their e-commerce specialist
- Researching and gathering data to develop well-informed marketing plans for e-commerce projects
- Maintain a strong online presence through social media
- Executing and monitoring paid advertising (SEM & social media ads)
- Handle subsidiaries digital assets
- Stay up-to-date with digital media developments
KamtivSenior Strategic Planner
Oct. 2020 - May. 2021Yogyakarta, IndonesiaKamtiv is a data-driven digital marketing agency based in Yogyakarta. In general, my responsibilities are leading and managing the creative team to execute digital marketing campaigns for clients. The details are: - Researching and gathering data to develop well-informed strategic plans for clients
- Examining clients’ businesses to get to know their brands and understand their objectives
- Providing and directing the creative team with a clearly defined brief that contains concise information on the product, audience, and strategy
- Managing and leading the creative team to execute digital strategies and achieve business goals
- Producing cohesive and intelligent plans to bring success to campaigns
- Presenting the strategic plans to the clients and potential clients.
- Evaluating and reporting marketing performance to clients
- Proposing cooperation brief with KOLs to boost clients' online presence and achieve their objectives.
- Mentoring interns about day-to-day tasks of strategic planning and digital marketing
KamtivStrategic Planner
Jun. 2020 - Oct. 2020Yogyakarta, Indonesia
YoowinkBusiness Development Executive
Dec. 2019 - Jul. 2020Yogyakarta Area, Yogyakarta, IndonesiaI am working at PT Mindo Business Solutions for their new digital marketing services called Yoowink. It aims to help SMEs increase their digital presence by doing account activations, content creations, social media management etc. As Business Development, my duties are:
- Identifying new sales leads
- Pitching products and/or services
- Analyzing potential clients' pain points and convey those to the production team
- Maintaining fruitful relationships with existing customers
- Planning and overseeing new marketing initiatives
- Attending conferences, meetings, and industry events
- Build mutual partnerships with other entities.
- Create email marketing campaigns Achievements:
- Contributing to 30% of total Yoowink's clients during my training period.
- Build a partnership with Rumah Kreatif Sleman by making a workshop
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