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Work Background
ViatrisGlobal Brand Lead
Nov. 2020 - Jul. 2025Zug, SwitzerlandAccountable for developing data-driven global brand strategies and tactics for a portfolio of 3 mental health brands. Lead cross-functional brand team alignment to achieve overall business goals. Reporting to Global Mental Health Head. Nurture key external stakeholder relationships with top tier KOLs, Scientific and Patient Organizations. Create revenue generating global communication and tactical plans by interpreting scientific data into commercial implications (digital algorithms for the diagnosis and treatment of multiple sclerosis and treatment-resistant schizophrenia based on scientific data, insight from practicing health care professionals and in collaboration with internal information solution team. and supervise seamless regional/ local execution (guidance, follow-ups, corrective actions). Oversee product life cycle including global launch plan for new product launches in close collaboration with cross-functions. Conduct market research and analysis to understand health care professionals´ and patients´ needs, identified trends, opportunities, barriers, and viable solutions to overcome them in target markets. Monitor competitive activities for covered/ targeted indications to be informed about industry trends, regulatory and other issues that may impact the managed portfolio and brand strategies. As a result, has been securing 5% CAGR for the past 5 years of the previously declining Viatris schizophrenia portfolio.
MylanHEAD OF GLOBAL BRANDS CNS
Apr. 2017 - Oct. 2020Zurich, SwitzerlandLead initiatives to maximize market potential of Mylan’s key Central Nervous System brands with the support of 1 direct report. Led cross functional brand team of marketing, medical, regulatory, market access, pricing, supply colleagues for the development and alignment of comprehensive investment strategy plan to drive equity of supported brand. Defined strategies, positioning and key messages, developed communication concepts and adaptable global asset templates to build brand value across different market archetypes and all customer groups. Aligned with affiliates on forecasts, commercialization strategies, local brand plans, P&Ls and measures to drive in-market success. Successfully launched Clift®, a glatiramer acetate hybrid, the first follow on disease modifying treatment for Multiple Sclerosis in 15 European markets alongside its MyJectTM autoinjector registered as medical device. Revitalized declining, loss of exclusivity, established brands Leponex® (treatment-resistant schizophrenia) and Betaserc® (vertigo) by identifying growth drivers and putting a comprehensive global support plan in place.
MylanSenior Manager CoE RX markets Europe
Oct. 2013 - Mar. 2017Zürich Area, SwitzerlandProvided regional support to Mylan´s European affiliates to accelerate growth of the company’s generic business by bringing ´branded knowledge´ for better customer understanding, value creation and executional excellence reporting to the EU Regional Marketing Head. Developed and introduced a unified marketing excellence tool for detailed brand planning and monitoring to help focus on activities with the highest ROI. Conducted cross country customer understanding research with physicians and pharmacists (´Voice of the Customer´) to assess Mylan’s position and use the output to fine tune local strategies and tactics. Led the development of Mylan’s first European 360° Direct-to-Consumer corporate awareness campaign including TV commercials (creative and media brief, concept tests, production, introduction and monitoring).
Johnson & JohnsonCEE Brand Manager - OTC/ Personal Health Care
Feb. 2007 - Sep. 2013Budapest, HungaryManaged Johnson & Johnson´s consumer and Over-the-Counter portfolio (feminine hygiene, baby-, oral-, skin-, sun-, eye-, wound-care and smoking cessation brands) as a manager of three direct reports and mentor for two additional junior colleagues. Was a member of the company board and represented the company at national professional associations.
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