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Work Background
Golden Tree Head of Datascience
Nov. 2021SloveniaAs the Head of the Data Science Department, I spearheaded initiatives to harness data-driven insights to support strategic decision-making and business growth. My key responsibilities and achievements included: Strategic Data Initiatives: Designed and implemented data strategies that aligned with business objectives. Advanced Analytics: Led the development and deployment of advanced analytics models to solve complex business problems. Data Management: Oversaw data collection, storage, and integration processes to ensure data integrity, accuracy, and accessibility. Performance Metrics: Established key performance indicators (KPIs) and dashboards to monitor business performance and provide actionable insights. Cross-Functional Collaboration: Partnered with various departments to understand their data needs and deliver tailored solutions that enhanced decision-making capabilities. Innovation & Best Practices: Stayed updated on the latest data science trends and technologies, integrating best practices to continuously improve departmental processes.
Golden Tree Head of Google Advertising
Nov. 2018 - Nov. 2021SloveniaAs the Head of the Google Advertising Department, I led a dynamic team of digital marketing professionals to drive significant business growth through innovative advertising strategies. My key responsibilities and achievements included: Leadership & Team Management: Managed and mentored a team of advertising specialists, fostering a collaborative and high-performance work environment. Strategic Planning: Developed and executed comprehensive Google Ads strategies, aligning with overall business goals and marketing objectives. Campaign Optimization: Utilized data-driven insights to optimize ad campaigns, resulting in increased ROI and reduced cost-per-acquisition. Performance Analysis: Conducted in-depth performance analysis using Google Analytics and other tools to track, measure, and report on campaign effectiveness. Innovation & Trends: Kept abreast of the latest industry trends and Google Ads updates to implement cutting-edge techniques and maintain competitive advantage. Through my leadership, the department achieved a substantial increase in ad performance
NiceHashPerformance marketing specialist
Jan. 2018 - Nov. 2018ljubljanaDuring my tenure at NiceHash, I held a pivotal role in managing the Google Ads segment of the business while concurrently developing of a tailor-made analytics solution. In the realm of Google Ads, my responsibilities encompassed: Strategic Campaign Management: Devising, executing, and optimizing Google Ads campaigns to maximize reach and impact.
Performance Optimization: Continuously fine-tuning campaigns to enhance ROI and drive targeted results.
Data-Driven Insights: Leveraging analytics to derive actionable insights, shaping informed marketing strategies.
ROI Enhancement: Identifying opportunities for efficient resource allocation to amplify returns on ad investments.
Simultaneously, I took on the challenge of orchestrating a custom-built analytics solution: Holistic Solution Design: Conceptualizing a comprehensive analytics framework tailored to NiceHash's unique needs. Technical Implementation: Collaborating with cross-functional teams to actualize the analytics system.
Data Visualization: Translating raw data into actionable visual insights for informed decision-making.
Performance Monitoring: Continuously monitoring the analytics solution's performance, ensuring accuracy and efficiency. Insights Generation: Extracting meaningful patterns from data streams to fuel strategic advancements.
My contributions were grounded in a commitment to data-driven decision-making and continuous growth. These experiences have profoundly shaped my approach to complex problem-solving, reinforcing my dedication to fostering innovation within dynamic business landscapes.
MASS DATA Digital ConsultingFounder
Jan. 2017Ljubljana, SloveniaOur Guiding Principle: Fueling Expansion via Data-Driven Strategies. Empowering Enterprises to Flourish via: Strategizing Digital Pathways:
Crafting visionary blueprints for digital success. Google Analytics & Web Analytics Mastery:
Crafting and executing meticulous measurement plans. Google Analytics Audits:
Rigorous analysis to enhance tracking precision. Precise User Segmentation:
Pinpointing distinct user profiles for strategic precision. Sculpting Online Marketing Visions:
Devising comprehensive online marketing strategies. Rigorous Online Marketing Audits:
In-depth evaluations for enhanced efficacy. Orchestrating Online Campaigns:
Managing the full spectrum from Google ads to Dynamic Remarketing. Orchestrating Lead Generation:
Crafting compelling strategies that drive quality leads. Mastery in Email Campaigns:
Devising, executing, and optimizing email initiatives. Precision in Marketing Automation:
Navigating the realm of automation for optimized results. With an unwavering commitment to propelling growth, I eagerly anticipate engaging with forward-thinking professionals in collaborative pursuits of excellence.
Fashion Days d.o.o.Performance marketing specialist
May. 2012 - Jan. 2017MultinationalMy journey at Fashion Days, the premier fashion destination in CEE, has been an enriching and transformative experience. Leveraging my accumulated expertise while embracing new learning opportunities, I've contributed significantly to the organization's success. Beyond my role as a performance marketer, I've taken on additional responsibilities, even extending my support to the IT realm. Within the dynamic environment of Fashion Days, I've effectively harnessed various platforms to drive results: Google AdWords: Strategically optimizing campaigns to maximize impact.
Google Analytics: Implementing advanced segmentation techniques for enhanced insights.
Facebook Ads Platform: Crafting compelling ad campaigns that resonate with our audience.
Bing Ads System: Expanding our reach across multiple platforms.
My accomplishments span a range of initiatives: Automated Dynamic Re-Marketing: Pioneering solutions that elevate customer engagement.
Advanced GA Segmentation: Implementing sophisticated strategies for granular insights. Massive GDN Campaigns: Executing expansive campaigns that captivate audiences.
SEM Management: Ensuring optimal performance through vigilant daily oversight.
Facebook & Google Ads: Orchestrating impactful ad creation and optimization. Publisher Relations: Facilitating effective communication with diverse partners. My commitment to elevating Fashion Days' performance stems from a blend of proven expertise and innovative thinking. As I continue to drive growth, I look forward to collaborating with like-minded professionals in pursuit of excellence.
Naredimo.netHead web developer
Nov. 2010 - Dec. 2011During my tenure at Naredimo.net, I operated within a dynamic two-person team, diligently managing diverse web initiatives. This experience offered my initial immersion into the freelance landscape, laying the foundation for my professional journey. Collaborating closely, we seized opportunities for continual learning and growth. My contributions encompassed a spectrum of responsibilities: Strategic Customer Engagement:
Spearheading efforts to attract and engage clients. Holistic Web Project Planning:
Crafting comprehensive project blueprints for optimal outcomes. Precise Web Project Implementation:
Executing projects with meticulous attention to detail. Expert Templating across CMS Platforms:
Skillfully adapting templates for various open-source CMS, including Joomla, Magento, Open Cart, WordPress, and Drupal. Artful Graphic Design:
Crafting visual assets spanning web and print mediums. Seamless CRM System Integration:
Implementing CRM systems to enhance efficiency. The breadth of my expertise extended to encompass: JavaScript Mastery:
Leveraging JavaScript to enhance user experience. CSS Proficiency:
Skillfully shaping aesthetics through CSS craftsmanship. HTML Proficiency:
Navigating HTML intricacies to construct robust structures. Adaptation across CMS Landscapes:
Seamlessly transitioning designs to multiple CMS platforms. My time at Naredimo.net marked a pivotal phase of growth, solidifying my foundation in a multitude of vital areas. The insights gained continue to influence my approach as I engage with fellow professionals in the pursuit of excellence.
12media d.o.o.Project Manager
Mar. 2008 - Nov. 2010My tenure at 12media marked my maiden foray into the IT realm, marking a defining chapter in my professional journey. Engaging across a diverse array of projects, I garnered extensive knowledge while nurturing my passion for technology. Collaborating within a team of exceptional talents further enriched my experience. Venturing into a tapestry of projects, I absorbed insights in multifaceted domains: Adapting Audio & Video for Mobile:
Pioneering seamless media transitions for mobile platforms. Crafting XML Sheets for Mobile Java Games:
Enabling efficient distribution within the mobile gaming landscape. Orchestrating SMS Chat Administration:
Skillfully managing SMS chat environments for optimal user engagement. Yet, the crowning achievement was my pivotal role in a centerpiece project: Leading SMS Call Center Endeavors:
Stepping into the mantle of project manager and HR lead for an SMS call center. Nurturing and Enabling Talent:
Orchestrating the acquisition and training of adept call center operators. Operational Streamlining:
Deftly distributing workloads, crafting operator schedules, and fostering cohesive teamwork. Strategic Bulk SMS Broadcast:
Executing precision-driven, large-scale SMS messaging campaigns. A notable achievement includes my role in leading a team of 50 individuals, showcasing my ability to guide and support a diverse workforce effectively. My tenure at 12media instilled a profound love for technology, an enduring legacy that fuels my current pursuits. As I continue to embrace challenges, my experiences here continue to guide my approach to collaborative excellence.
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