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Work Background
Universidad MaimónidesProfessor
Jan. 2023 - Mar. 2024Buenos Aires Province, ArgentinaUniversity professor of Digital Marketing for students of Multimedia Technology
HakunaSenior Digital Project Manager
Nov. 2019 - Dec. 2022United States, Mexico, Argentina• Align objectives and bridge communication with Silicon Valley and Argentinian clients, including Airkit.com, LaHaus.com, ParamountPlus.com, and SAEnergia.com.ar, to execute various digital projects.
• Execute duties of Product Manager and Product Marketing Manager by ideating, planning, and delivering digital projects from planning to execution and close-out. Joinrelevant.com: Lead the team in building a platform that simplifies research by enabling researchers to administer surveys, online research communities, and online focus groups.
SAEenergia.com.ar: Actively involved in rebranding a traditional energy company during its digital transformation process.
Airkit.com: Guided Product Marketing efforts to promote a low-code platform during the company’s early stages.
• Coordinating a staff of professionals, supervising the utilization of resources, and partnering with Senior Engineering and Design Teams obsessed with perfection to ensure the delivered project exceeds client expectations.
• Participate in operations management and process improvement initiatives to maximize team efficiency while maintaining a strong strategic focus on team happiness.
Presidencia de la Nación ArgentinaDigital Content Specialist for CONTAR
Aug. 2017 - Mar. 2019Buenos Aires, Argentina• Orchestrated the creation and publishing of all digital content for the Argentinian Government VOD platform, Cont.ar.
• Headed a multi-disciplinary social media team to monitor successful project execution.
• Actively engaged with the design and development teams and defined the project’s KPIs to measure success.
• Spearheaded the design and development of complete digital content guidelines and developed plans of action for positioning the brand organically on social media.
• Delivered completed research and outlines for the platform first MVP during the discovery phase of the product. • Collaborated with stakeholders from TV networks and radio stations, including Tv Pública, Encuentro, Paka Paka, and Radio Nacional, to ensure project tasks were completed on time and up to the outlined standards.
Club MediaChief Audience Officer
Feb. 2015 - Jan. 2019Buenos Aires, Argentina• Piloted the development of a comprehensive brand strategy and online presence on YouTube, Twitter, and Instagram for a myriad of entertainment sub-brands for teenagers, including Cruce de Campeones, one of the first freestyle championships in Argentina, and Club Media Fest, the largest Spanish-speaking influencer festival attracting over 200,000 attendees between 2015 and 2019.
• Designed engaging written, graphic, and video content for 13- to 25-year-old Latin Americans to promote the event, resulting in over 5 million organic user reach and over 1.5 million views on on the Club Media Fest stream alone.
• Gained extensive expertise in growth marketing and influencer marketing by partnering with international digital creators including ElRubius, Fernanfloo, Vegetta, Willyrex, German Garmendia, Kevsho, Juanpa Zurita, Coscu among others.
• Assessed digital content plans and marketing/social media analytics to aid content creators in expanding their subscriber base and market share.
• Completed successful projects for Coca-Cola, Danone, McDonald's, Samsung, Unilever, Sony Pictures, Claro, Personal, Dunkin’ Donuts, and other clients, linking their brand to international teenage audiences.
Revista REVOLCo-Owner / Strategic Director
Jan. 2013 - Dec. 2014Buenos Aires, Argentina• Enhanced the development of a Digital Product for a very specific target audience, interested in culture and fine arts and very traditional about the way they consume their content.
• Learned how to scrutinize analytics and plan around them in order to gain more site-time from visitors, drop bounce rate and manage a database of over 3000 e-mail subscribers.
YampopCo-Owner / Chief Content Officer
Dec. 2012 - Feb. 2016Buenos Aires, Argentina• Facilitated operations, strategies and policies as a business owner of digital media company
• Pioneered in web design and development efforts by integrating SEO, SEM, Content Marketing, Community Management in one place. • Provided consultancy services, implementing strategies to enhance online presence, digital products and paid media plans for clients with focus on Content Management Strategies.
• Bring custom-made trainings for companies, according to their needs. Usually about digital transformation, growth marketing and content marketing.
• Offered services to clients such as Tregar, Winery, Parex Group, Estudio Cabeza, Federico Churba, and more
Esto es CHINAOwner / Head of Social Media
Mar. 2012 - May. 2013Buenos Aires, Santiago de Chile• Garnered a wealth of business development and operations knowledge and experience as the owner of my first digital agency
• Devised detailed social media plans for clients such as Publimetro and IRSA, in a playful, creative way that earned us respect in a really short time
tercerclickAccount Manager
Aug. 2011 - May. 2012Buenos Aires• Built strong relationships with various clients to identify needs and develop and execute online presence campaigns
• Played a key role in establishing influencer marketing and paid media campaigns by planning across different platforms in order to reach different audiences with different purposes • Piloted various successful campaigns for clients such as MTV, Adidas, Moviecity, Nickelodeon, McDonald's, Heineken and more
SELVA by AlephOnline Producer
Jun. 2010 - Aug. 2011Buenos Aires, Panamá, CDMX• Started as Community Manager. Grow into organizing the production of a wide variety of online content for social media platforms
• Directed a team of nine community managers in Argentina, Panama, and Mexico
• Collaborated with international partners including IBM (Latin America), Nextel (Argentina and Chile), Publimetro Chile, ClickOnero, and many more
Ministerio Público Fiscal de SaltaPress and Media
Nov. 2008 - Feb. 2010Provincia de Salta, Argentina• Prime responsible for press releases on the office.
• Managed the media relationship with the Public Prosecutor’s Office in Salta, Argentina. Becoming the first press and media manager for the institution.
• Executed the Public Prosecutor’s vision for the press and media department.
• Produced strategic newsworthy content on a weekly basis for press-releases.
ConsultantDigital Consultant
Sep. 2005• Chart successful course of guiding teams of over 20 professionals in building customized digital products for international clients, including political campaigns in Argentina, Mexico, and Colombia.
• Cultivate extensive experience collaborating with politicians, digital media creators/influencers, digital agencies, and companies to execute digital projects successfully.
• Direct the execution of targeted market research to enhance digital media strategies and develop data-driven plans for content positioning.
• Identify and assess KPIs on a regular basis to measure project success and optimize underperforming processes.
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