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Work Background
GatbyHead of Growth
Sep. 2024 - Jun. 2025Led full-funnel growth strategy across marketing, partnerships, product launches, and platform adoption. Owned all creative execution, customer acquisition, and cross-functional campaigns to scale Gatby’s footprint across Texas. Spearheaded the launch of Gatby Group Rate a new bulk electricity shopping product, crafting all copy, editing landing pages, building customer communication journey and mapping the full user journey from awareness to enrollment Wrote and optimized high-performing email sequences, landing pages, and product flows across B2B and B2C conversion paths Built and executed the company’s affiliate and influencer marketing program from the ground up using Impact.com Created all visual and written marketing assets in Canva and Figma, aligning campaigns across sales, onboarding, and brand channels Expanded CRM capabilities to manage multi-channel outreach and performance across 350K+ eligible residential units Partnered with leadership and a PR firm to develop launch strategy, lifecycle comms, and referral incentives to increase customer engagement outside of Property Management channel Oversaw Gatby’s public brand presence, social strategy, and customer-facing materials to ensure alignment with growth goals and voice Mentored internal team members on growth systems, GTM storytelling, and operational execution to scale company impact
GatbyGrowth Associate
Aug. 2023 - Sep. 2024Texas, United StatesPlayed a foundational role in Gatby’s early-stage growth, leading marketing, onboarding, and partner activation across the business Designed and executed our entire onboarding flow for property management partnerships, from kickoff to training to live support Built and maintained Gatby’s first CRM system using Pipedrive, streamlining lead tracking, affiliate and property onboarding, and sales pipeline management across multiple growth channels Created all core marketing and sales materials, customizing decks, flyers, and walkthroughs for individual partners and use cases Led live kickoff calls, demos, and trainings with new property management teams, onboarding 40+ partners covering 200K+ units Trained teammates on Gatby’s sales pitch, onboarding strategy, and growth systems to ensure consistency and alignment Owned and ran all Gatby social media channels across TikTok, Instagram, Facebook, LinkedIn, Youtube, and X, creating original content, managing posting cadence, and driving organic growth through video-first storytelling Produced partner-ready deliverables using Canva, Figma, and Storyblok, including customized sales decks, onboarding materials, email templates, and co-branded assets to support activations and retention Built internal documentation, email flows, and partner comms infrastructure to support scale and streamline adoption Collaborated across sales, product, and ops to improve onboarding experience, customer journeys, and lifecycle comms
NutilitiGrowth Specialist
May. 2023 - Aug. 2023As a growth specialist at Nutiliti, I'm working on growing the company through both sales and social media marketing.
NutilitiSocial Media Manager
Mar. 2023 - Aug. 2023Developed and executed social media marketing strategies, creating visually appealing graphics and managing content for Nutiliti's Instagram account. Analyzed engagement metrics to optimize content and collaborated with the Nutiliti team to create promotional campaigns and giveaways. Stayed up-to-date with industry trends to ensure best practices were followed.
OptomiAccount Executive
Oct. 2022 - Apr. 2023Dallas, Texas, United StatesAs an Account Executive with Optomi , the I.T. consulting and team augmentation brand of Optomi Professional Services, I help companies further their growth by partnering to fuel technology initiatives. Optomi connects hiring managers with elite tech talent...driving the next wave of technology in cybersecurity, software engineering, cloud & infrastructure, business optimization, data modernization, Salesforce and emerging tech. We provide technology talent on contract, contract-to-hire and a direct-hire basis. We’re one of the fastest-growing I.T. consulting firms (recognized by SIA and Inc 5000) with the skillset focused support our clients need to achieve success.
OptomiAssociate Recruiter
Sep. 2022 - Oct. 2022Atlanta, Georgia, United StatesOptomi enables companies to define the technology of tomorrow by identifying the best tech talent for business-critical projects. As the I.T consulting and team augmentation brand of Optomi Professional Services, we deliver highly qualified, culturally-aligned talent. Our recruiters are specialized in their respective competencies... producing a more streamlined hiring process. Optomi specializes in delivering talent in the ever-evolving spaces of cybersecurity, software engineering, business optimization, cloud & infrastructure, data modernization, Salesforce and emerging technologies...making us a leader in the industry. By implementing advanced recruitment processes and utilizing innovative technologies, Optomi fuels I.T. projects for the most leading-edge Fortune - listed companies. We’re one of the fastest-growing I.T. consulting firms (recognized by SIA and Inc 5000) with the skillset-focused support our clients need to achieve success. Born out of a passion for making a meaningful impact all across America, we’re purpose-driven to positively influence our clients, consultants and communities. Through our ties to The TGB Foundation, our efforts are transforming lives and enabling communities to thrive. www.optomi.com “DRIVING TOMORROW’S TECHNOLOGY WITH TODAY’S OPTIMUM TALENT.”
Richardson Independent School DistrictTeacher
Jun. 2020 - Aug. 2022Dallas, Texas, United States2nd Grade Teacher at White Rock Elementary
College Station ISDSubstitute Teacher
Oct. 2019 - Mar. 2020College Station-Bryan AreaSubstituted in EC-5th grade classrooms, and in English, Math, and as a Coach in 9th-12th grade. Substituted in SPED, CASL, and Dual-Language programs. Walked into each classroom with strong classroom management skills and respecting that teachers' classroom rules and procedures, and instructions for me in order for the students to learn as much as possible that day.
Bryan ISDHenderson Elementary School
Jan. 2019 - Apr. 2019Bryan, Texas, United StatesIn a first grade self-contained classroom: planned, taught, and co-taught whole group and differentiated small group lessons while establishing positive classroom environment. Assisted and implemented classroom management and instructional strategies to address needs of multicultural learners. Completed 4 weeks of full responsibility.
College Station ISDGreens Prairie Elementary
Sep. 2018 - Nov. 2018College Station, Texas, United StatesIn a second grade English, Language Arts, Reading, Writing, and Social Studies: Assisting two full days a week for an entire semester. Instructed in small and whole group instruction. Supporting classroom teacher with classroom management. Provided individualized assistance and instruction.
Bryan ISDSam Houston Elementary
Feb. 2018 - Apr. 2018Bryan, Texas, United StatesIn a Kindergarten self-contained classroom: Assisted one full day a week for an entire semester. Provided individualized and group assistance and instruction. Directly aided students in improving learning.
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