Product discovery and overall digital strategy.
I turn messy ideas into clear roadmaps.
I spent 20+ years bridging strategy and execution for digital products and innovation projects. From government platforms in Argentina to Silicon Valley tech companies.
My expertise is in product discovery, digital transformation, and content strategy. I help teams answer: Is this worth building? How do we validate it fast? And what's underperforming in our current strategy?
I've worked with Paramount Plus, political campaigns across 4 countries, LATAM creator networks (5M+ reach), and led cross-functional teams from ideation through launch.
I'm currently researching how algorithmic platforms reshape creative industries and cultural production.
What I'm great at:
- Designing validation frameworks for new products/initiatives
- Identifying hidden gaps in digital and content strategies
- Translating messy stakeholder requirements into clear roadmaps
- Navigating LATAM markets and algorithmic platform dynamics
- Conducting cross-disciplinary research that bridges theory with actionable insights
If you need someone who's done this hundreds of times and can deliver research that informs strategic decisions, let's talk :)More...