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Work Background
Select WinesDirecteur Principal ventes et marketing
Sep. 2024 - Dec. 2025Sales & Marketing Leader dans l’industrie du vin. J’ai redéfini les rôles et optimisé les processus de l’organisation des ventes pour bâtir une structure plus agile et performante. Expert en trade marketing, gestion de portefeuille et P&L, j’ai renforcé les relations avec la SAQ et les fournisseurs stratégiques. Mon leadership a favorisé la mobilisation des équipes et l’amélioration durable de la performance des marques. - Redéfinition des rôles et responsabilités pour clarifier les missions de chaque membre de l’équipe et maximiser l’efficacité collective. - Optimisation des processus commerciaux afin d’assurer une meilleure coordination entre ventes, marketing et fournisseurs. - Mise en place de programmes de trade marketing plus ciblés, améliorant la visibilité et la performance des marques sur le marché. - Renforcement des relations stratégiques avec la SAQ et consolidation des partenariats avec les fournisseurs clés. - Développement de nouveaux outils de planification et de suivi (budgets, P&L, prévisions) pour une gestion plus rigoureuse et proactive. - Formation et mobilisation des équipes de ventes, créant un environnement de collaboration et de responsabilisation. - Accompagnement du développement organisationnel, favorisant une culture orientée performance et croissance durable.
Mark Anthony GroupVice-président, Québec Partners Brands, Fréchette vins
May. 2023 - Sep. 2024Vice President, Québec Partner Brands – Fréchette Vins
Montreal, Quebec, Canada
Lead supplier portfolio activities to drive sustainable sales growth. Oversee and develop the Brand Management team (product and marketing), manage day-to-day business operations, and ensure close alignment with Sales. Define, create, and align the strategic direction and objectives of partner brand portfolios to enhance overall brand performance.
Develop annual sales forecasts and sales budgets, with full P&L ownership to achieve financial targets. This includes setting objectives, leading the annual planning process, and supporting supplier marketing programs. Build and maintain strong commercial relationships with key supplier partners by fostering close partnerships with senior decision-makers.
Develop and strengthen relationships with the SAQ across both Category Management and Sales Leadership. Advise and provide strategic recommendations to the President on future portfolio growth opportunities and support new business development initiatives in Québec.
Mark Anthony GroupVice-président ventes, Fréchette vins
Apr. 2020 - Jun. 2023Lead the Sales organization, with full accountability for achieving revenue, volume, and financial contribution targets as defined by business objectives. Oversee brand strategy execution and all commercial planning objectives, including customer management and talent development.
Supervise in-market commercial programming and hold full responsibility for all A&P budgets. Collaborate closely to translate supplier objectives into clear regional priorities and execution plans.
Support the Sales Director through training, coaching, and team development to ensure effective execution of sales strategies, while establishing clear, measurable, and ambitious performance expectations.
Mark Anthony GroupDirecteur des ventes, Fréchette vins
Jan. 2018 - Apr. 2020Coach and lead the Sales Manager and team in all commercial activities. Translate sales targets into regional programs and territory-level objectives. Plan and negotiate SAQ in-store programs and major agreements within the on-premise (restaurant) channel.
ACCEO SolutionsDirector of Business Development
Oct. 2015 - Dec. 2016Led go-to-market and enterprise sales execution for a SaaS platform serving municipalities and public-
sector organizations (sports & leisure facility reservations, online citizen services).
Prioritized high-usage, high-adoption customer segments rather than largest municipalities, improving
conversion and long-term value.
Built CRM tracking for pipeline, conversion, and performance by segment, enabling predictable
execution and better forecasting.
Takeda PharmaceuticalsGestionnaire des ventes | Formateur
Jan. 2010 - Dec. 2015Develop the market for Takeda products with general practitioners and specialists. Responsible for field representation, continuing medical education initiatives, and territory budget management for respiratory and gastrointestinal healthcare products. Lead provincial sales team training on CRM management systems.
Molson Coors CanadaMarketing Manager
Jan. 2008 - Dec. 2010Negotiate and leverage major cultural and sporting events across Eastern Québec. Develop integrated 360-degree concepts to support national and local promotional initiatives. Supervise a marketing team of four and coordinate 20 sales representatives in official activations, including the use and development of promotional materials. Manage priority brand budgets and contribute to the brand positioning process.
Molson Coors CanadaSales Team Manager
Jan. 2006 - Dec. 2008Supervise unionized sales personnel with respect to development plan management, sales volume achievement, beer returns, and investment rates. Manage and support the delivery team and order maximization programs. Lead negotiations and manage day-to-day relationships with major accounts across the territory.
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