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Work Background
Head of Marketing
Expat SportHead of Marketing
Aug. 2023Dubai, United Arab Emirates · Hybrid
Head of Marketing
HomieHead of Marketing
Mar. 2023 - Jul. 2023Hybrid
Head of Art, Commercial
VirtuaHead of Art, Commercial
Feb. 2022 - Mar. 2023Dubai, United Arab Emirates · Hybrid• Develop & implement strategy for successful curated art projects • Onboard new curated artists • Create and implement metaverse strategy for B2B projects • Onboard new businesses for metaverse • Create and drive metaverse solutions for businesses • Maintain existing relationships with businesses • Maintain existing relationships with artists • Drive solutions strategy for businesses and artists on the platform • Drive and implement strategy for Art Island • Drive and implement strategy for Commerce Island • Oversee the creation and execution of a successful product + marketing framework for B2B and Art that enables quick go-to-market once a project is signed in • Oversee the build of community on all social channels through identifying internal resources and/or external third parties
Marketing Communications Consultant
Blue Guard MEMarketing Communications Consultant
Mar. 2019 - Jan. 2023Dubai, United Arab Emirates · Remote• Business awareness through market research on industry competition • Implement and oversee marketing campaigns, PR activities, events, and digital marketing • Analytical analysis • Internal Corporate Communications • Copywriting – website, social media posts, blog, monthly newsletter, PR articles • Project management for internal and external initiatives • Planning and budgeting for annual marketing calendar • Coaching entire team, including owners on marketing and social media to synchronize channels • Develop and implement policies for marketing, social media, content creation, internet security and trainings • Create brand awareness through various marketing strategies, online and offline • Collaborate with external partners to expand business • Develop social media calendar for deliberate marketing strategies • Generate leads using trending programmatic growth marketing campaigns and digital campaigns • Lead generation using social display and paid search • LinkedIN, Facebook, Instagram, Twitter, TikTok and YouTube • Content management and scheduling • Communicating with other managers to create and execute marketing strategies • Developing and implementing brand strategy • Working closely with sales team, providing them with material to achieve their commercial goals • Driving revenue generation with online and offline campaigns • Develop and implement strategies for new products & services
Marketing & Business Improvement Advisor
FreelanceMarketing & Business Improvement Advisor
Mar. 2018• Assist startups who are new in the region to set up an office • Conduct market research and create business plans for start ups as well as existing businesses • Consult with existing businesses to improve their market strategy in the region • Provide existing companies with a 360° marketing strategy based on market & company research • Promote business growth with increased revenues, expanding online presence for better brand recognition • Content calendar creation for new and existing businesses • Market research for clients to establish realistic positioning expectations • Copywriting for website, blog, social media posts • Provide clients with custom creative content creation ideas
Presenter
Electric FilmsPresenter
Nov. 2017 - Oct. 2018Dubai• Hosted an unscripted travel series for Fox Arabia's first local production "The Open Road" in both English and Arabic • Travelled around the Middle East on a Harley Davidson motorcycle • Highlighted cultural aspects of every town I visited while focusing on the positive features of the Middle East • Promote the show on social media, radio networks, TV networks, local newspapers, and magazines (English and Arabic) • Voice overs (English and Arabic) • Research historical and cultural facts • Location scouting & route mapping • Assisted with filming permit regulations
General Manager - Deluxe Middle East
Deluxe Entertainment Services GroupGeneral Manager - Deluxe Middle East
Apr. 2015 - Mar. 2018Dubai• Created & implemented marketing strategy for clients’ VOD services • Created and implemented budget strategy for MENA • Copywriting – clients’ marketing campaigns, PR in magazines (i.e. BroadcastPRO) and news articles • Represented organization at multiple industry events throughout the year • Hosted activations for potential clients from around the region • Restructured Middle East Office with 40% cost savings • Developed brand awareness and reputation in MENA • Coached and managed Dubai and Doha teams • Established partners with major alliances in the UAE and rest of the MENA region • Worked closely with partners to bring in major Hollywood productions, using programmatic marketing campaigns • Headed the MENA digital & print marketing campaigns for US & UK lead generation • Followed up with leads from UK & US with multiple client visits in each country • New partnerships in the MENA region • Introduced and implemented USA standards compliance codes that aligned with major clients and studios globally • Head of IT Security Council for MENA Region
Senior Operations Manager
Deluxe Entertainment Services GroupSenior Operations Manager
Oct. 2013 - Mar. 2015Dubai• Managed new location startup – staffing of 14 employees, relocation induction, and training schedules • Implement and maintain HR policies and structures for Middle East offices • Prepare budget & sales presentations using Excel and PowerPoint; • Manage & monitor sales targets and progress using CRM • RFP/bid management
Executive Assistant to MD
Deluxe Entertainment Services GroupExecutive Assistant to MD
Mar. 2013 - Oct. 2013Dubai, United Arab Emirates• Promoted in less than 1 year • Manage MD’s emails, calendar, travels and meeting minutes • Find new sales leads with cold calls to assist with sales targets • Employee engagement activities (Desert Road Run) • Installed all IT and configured to HQ domain to assist HQ IT team
Customer Service Officer
MashreqbankCustomer Service Officer
Apr. 2012 - Mar. 2013Dubai• Handled customer concerns – received customer service of the year award in less than a month • Process opening of accounts • Daily use of Outlook, Omniscan, Mosaic, Omniflow and CRM • Full Flexcube training
Customer Service Representative
CIBCCustomer Service Representative
Aug. 2011 - Dec. 2011Ottawa, Ontario• Credit card, and mortgage sales referrals • Handle client complaints • Cash and securities custodian – balancing cash
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