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Work Background
Pathfinder GlobalVP Marketing UAE & KSA (contract)
Jun. 2025United Arab Emirates, Dubai• Leading AI marketing strategy across UAE & KSA for
Pathfinder Global Retail GPT.
• Built integrated brand, performance, and experiential
marketing across omnichannel touchpoints.
• Drove KSA localization with tailored influencer strategy and
Arabic content infrastructure.
• Partnered with tech, CX, and sales teams to fuel cross-
functional market innovation.
Continuous VenturesSenior Marketing & Growth Strategist (Contract)
Oct. 2024 - May. 2025United Arab Emirates, Dubai• Drove marketing strategy across 10+ startups from feasibility
through MVP to funding.
• Led GTM development and positioning, resulting in 4 MVP
launches and 2 seed round closures.
• Cut CAC by 45% via high-performing digital campaigns and
funnel optimization.
• Increased visibility by 70% through strategic brand-building
and growth activations.
• Collaborated with founders and C-levels to align product,
brand, and investor narratives.
Expat SportHead of Marketing
Aug. 2023Dubai, United Arab Emirates · Hybrid
HomieHead of Marketing
Mar. 2023 - Jul. 2023Hybrid
VirtuaHead of Art, Commercial
Feb. 2022 - Mar. 2023Dubai, United Arab Emirates · Hybrid• Develop & implement strategy for successful curated art projects
• Onboard new curated artists
• Create and implement metaverse strategy for B2B projects
• Onboard new businesses for metaverse
• Create and drive metaverse solutions for businesses
• Maintain existing relationships with businesses
• Maintain existing relationships with artists
• Drive solutions strategy for businesses and artists on the platform
• Drive and implement strategy for Art Island
• Drive and implement strategy for Commerce Island
• Oversee the creation and execution of a successful product + marketing framework for B2B and Art that enables quick go-to-market once a project is signed in
• Oversee the build of community on all social channels through identifying internal resources and/or external third parties
Blue Guard MEMarketing Communications Consultant
Mar. 2019 - Jan. 2023Dubai, United Arab Emirates · Remote• Business awareness through market research on industry competition
• Implement and oversee marketing campaigns, PR activities, events, and digital marketing
• Analytical analysis
• Internal Corporate Communications
• Copywriting – website, social media posts, blog, monthly newsletter, PR articles
• Project management for internal and external initiatives
• Planning and budgeting for annual marketing calendar
• Coaching entire team, including owners on marketing and social media to synchronize channels
• Develop and implement policies for marketing, social media, content creation, internet security and trainings
• Create brand awareness through various marketing strategies, online and offline
• Collaborate with external partners to expand business
• Develop social media calendar for deliberate marketing strategies
• Generate leads using trending programmatic growth marketing campaigns and digital campaigns
• Lead generation using social display and paid search
• LinkedIN, Facebook, Instagram, Twitter, TikTok and YouTube
• Content management and scheduling
• Communicating with other managers to create and execute marketing strategies
• Developing and implementing brand strategy
• Working closely with sales team, providing them with material to achieve their commercial goals
• Driving revenue generation with online and offline campaigns
• Develop and implement strategies for new products & services
FreelanceMarketing & Business Improvement Advisor
Mar. 2018• Assist startups who are new in the region to set up an office
• Conduct market research and create business plans for start ups as well as existing businesses
• Consult with existing businesses to improve their market strategy in the region
• Provide existing companies with a 360° marketing strategy based on market & company research
• Promote business growth with increased revenues, expanding online presence for better brand recognition
• Content calendar creation for new and existing businesses
• Market research for clients to establish realistic positioning expectations
• Copywriting for website, blog, social media posts
• Provide clients with custom creative content creation ideas
Electric FilmsPresenter
Nov. 2017 - Oct. 2018Dubai• Hosted an unscripted travel series for Fox Arabia's first local production "The Open Road" in both English and Arabic
• Travelled around the Middle East on a Harley Davidson motorcycle
• Highlighted cultural aspects of every town I visited while focusing on the positive features of the Middle East
• Promote the show on social media, radio networks, TV networks, local newspapers, and magazines (English and Arabic)
• Voice overs (English and Arabic)
• Research historical and cultural facts
• Location scouting & route mapping
• Assisted with filming permit regulations
Deluxe Entertainment Services GroupGeneral Manager - Deluxe Middle East
Apr. 2015 - Mar. 2018Dubai• Created & implemented marketing strategy for clients’ VOD services
• Created and implemented budget strategy for MENA
• Copywriting – clients’ marketing campaigns, PR in magazines (i.e. BroadcastPRO) and news articles
• Represented organization at multiple industry events throughout the year
• Hosted activations for potential clients from around the region
• Restructured Middle East Office with 40% cost savings
• Developed brand awareness and reputation in MENA
• Coached and managed Dubai and Doha teams
• Established partners with major alliances in the UAE and rest of the MENA region
• Worked closely with partners to bring in major Hollywood productions, using programmatic marketing campaigns
• Headed the MENA digital & print marketing campaigns for US & UK lead generation
• Followed up with leads from UK & US with multiple client visits in each country
• New partnerships in the MENA region
• Introduced and implemented USA standards compliance codes that aligned with major clients and studios globally
• Head of IT Security Council for MENA Region
Deluxe Entertainment Services GroupSenior Operations Manager
Oct. 2013 - Mar. 2015Dubai• Managed new location startup – staffing of 14 employees, relocation induction, and training schedules
• Implement and maintain HR policies and structures for Middle East offices • Prepare budget & sales presentations using Excel and PowerPoint;
• Manage & monitor sales targets and progress using CRM
• RFP/bid management
Deluxe Entertainment Services GroupExecutive Assistant to MD
Mar. 2013 - Oct. 2013Dubai, United Arab Emirates• Promoted in less than 1 year
• Manage MD’s emails, calendar, travels and meeting minutes
• Find new sales leads with cold calls to assist with sales targets
• Employee engagement activities (Desert Road Run)
• Installed all IT and configured to HQ domain to assist HQ IT team
MashreqbankCustomer Service Officer
Apr. 2012 - Mar. 2013Dubai• Handled customer concerns – received customer service of the year award in less than a month
• Process opening of accounts
• Daily use of Outlook, Omniscan, Mosaic, Omniflow and CRM
• Full Flexcube training
CIBCCustomer Service Representative
Aug. 2011 - Dec. 2011Ottawa, Ontario• Credit card, and mortgage sales referrals
• Handle client complaints
• Cash and securities custodian – balancing cash
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