Chiara Lucci

Founder, Business and Marketing Director @La Settima Duchessa

Italy💰 Investor & VC🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner📝 Influencer or Blogger💼 C-level Executive👍 Sales & BizDev🐦 Design🧨 Consulting🎥 Entertainment🏦 Finance✨ Business OwnerAffiliate MarketingBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerInfluencer Marketing ManagerDigital Ads ManagerEvent ProducerCreative ProducerSales ManagerBusiness Development ManagerPartnerships ManagerCommunity ManagerAdvisorEngagement ManagerMarketing DirectorCMOFounder

La Settima Duchessa is a thriving company under the leadership of Founder, Business and Marketing Director, Chiara Lucci. Leveraging her extensive experience in business and marketing, she has successfully positioned the company in the competitive market. With her innovative strategies and customer-centric approach, she has driven significant growth and profitability. Her focus on maintaining high-quality standards and fostering strong relationships with stakeholders has contributed to the company's success. Moving forward, Chiara plans to continue optimizing operations, exploring new market opportunities, and enhancing the brand's visibility to sustain the company's growth trajectory.

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Work Background

La Settima DuchessaBusiness & Marketing Director

Sep. 2023Como, Lombardy, ItalyMain Responsabilities: - Driving business growth and brand excellence through strategic vision and innovative marketing approaches - Overseeing the business operations and marketing strategies, ensuring top-tier service and unparalleled experiences for discerning clientele - Developing and executing comprehensive business plans to expand market presence, drive revenue growth, and maintain a competitive edge in the luxury travel sector - Crafting and implementing dynamic marketing initiatives, leveraging market trends and consumer insights to create compelling campaigns that resonate with high-profile clients - Cultivating strategic partnerships with key stakeholders, properties, and travel industry influencers to enhance the agency's network and deliver exclusive, curated travel experiences - Driving forward-thinking strategies, combining traditional luxury service with modern digital approaches to elevate brand visibility and engagement - Committed to maintaining the agency's reputation for excellence, providing unparalleled luxury travel experiences that exceed client expectations.

Salvatore FerragamoGlobal PR, Media and Digital Communication Manager Parfums

Feb. 2020 - Aug. 2023Milan, Lombardy, ItalyMain responsibilities: - Develop communication and digital strategy for each brand and define media plans accordingly - Define communication KPIs, goals and guidelines on mid and long term - Implement communication and digital projects in coordination with HQ, local offices and e-commerce teams - Content production and strategy for each platform (print and online publications, digital platforms, social media) in different markets including creative media assets for ATL and BTL campaign - Close collaboration with trade, retail and commercial teams - Maintain strong relationships with media, publishers, creative and content agencies internationally Key goals: - Growth Digital Amplification: re-think the amplification strategy in order to maximize digital exposure - Higher Conversion Rate: set KPIs and goals to promote call to actions plans and work closely with sales, e-commerce and retail teams

Salvatore FerragamoGlobal Communication and Events Manager Parfums

Sep. 2017 - Jan. 2020Milan Area, ItalyJob responsibilities: - Define and execute the global strategy for communication and events management - Setting local teams and agencies’ goals and KPIs - Collaborate with corporate teams and local teams and agencies to align communication strategies - Define and implement editorial and communication strategy, planning activity for each brand, including events, sponsorships, special media projects (on and off line) - Maintain strong relationships with media, publishers, creative and content agencies internationally Key achievements: - Growth PR performance: renegotiate all PR agencies contracts, set new KPIs and goals - Growth of events: double editorial (print and online) value YoY, +20% events worldwide YoY

Burda International GmbHCommunication and Marketing Director LifeStyle, Print and Digital

Jul. 2014 - Jul. 2017Prague, The Capital, Czech RepublicBurda International CZ publishes over 40 titles and a large number of online media products. Burda CZ is represented in many segments (lifestyle, women's titles, food, decor, IT, crosswords) with internationally successful magazines. Market leader in the women's lifestyle segment with Elle, MarieClaire, InStyle, Joy, Marianne. As Publishing Director Lifestyle I am responsible for the P&L of each brand in the portfolio (Elle, Elle Deco, Elle Man, MarieClaire, Marianne, InStyle, JOY, Maxim). This means implementing actions to optimize costs, drive new revenues streams and transform the brands digitally. This includes digital advertising, e-commerce, affiliate marketing, subscriptions, new sales solutions, special projects and events.

Burda International GmbHMarketing Director (China), Shanghai Office

Mar. 2013 - Jun. 2014Shanghai City, ChinaJob Responsibilities: • Create strategic plan for Chinese start-up • Define best entry strategy to the Chinese market • Coordinate all businesses and activities involved in company set-up • Talent recruitment (departments heads) • Define marketing proposal and communication plans for start up and other business units • Establish solid and strong relationships with key clients and industry partners

Arnoldo Mondadori EditoreInternational Brand Manager UK, ME/AP - Shanghai Office, China

Jun. 2010 - Feb. 2013Shanghai City, ChinaIn addition to full Brand Manager responsibilities described further below, the job scope has been expanded by focusing on Chinese edition and JV businesses (Mondadori-SEEC Advertising Co. Ltd). I was reporting directly to the HQ in Milan and based in Shanghai. Grazia China has became, in a short period of time, one of the leading and fast growing lifestyle magazine and the most successful launch in years in the Chinese market. Main responsibilities: • Define budget and ensure annual targets are met, control costs, develop revenue • Manage quarterly business review with shareholders • Coordinate marketing, digital, circulation, editorial, sales teams in order to ensure a proactive and efficient cooperation and to develop projects and activities across all functions • Drive full integration of content and business between print and digital media • Develop and implement marketing and communication plans

Arnoldo Mondadori EditoreInternational Brand Manager UK, Middle East, Asia-Pacific

Jan. 2010 - Jun. 2010Milan Area, ItalyIn charge of Mondadori Fashion Magazines (Grazia, Flair) in UK, Middle East and APAC region. Mondadori is the largest Italian publishing company. The international division is in charge of the group’s international operations. Main responsibilities: • Define budget and marketing plans for each edition with license partners • Ensure with partners revenue targets are met • Ensure international quality standards and brand equity are balanced with product localisation • Manage relationship with partners and brands • Promote and implement new, innovative commercial proposals for key advertisers, collaborating with editorial, marketing, digital, distribution, sales teams • Organise and promote international events • Markets: UK, China, Emirates, Bahrain, India, Australia, Thailand, Indonesia and Korea. The UK edition is the key international edition in the Grazia network.

Arnoldo Mondadori EditoreInternational Product Manager

Mar. 2007 - Dec. 2009MilanoMain responsabilities: support partners with new launch plan in foreign markets; ensure high quality and fast communication between HQ and international editions; support the international advertising sale team and the relationship with fashion and beauty brands; define marketing plan, promotional activities and events for Mondadori International. Countries: UK, France, Russia, Emirates, India, Australia, China, Thailand, Indonesia, Austria, Holland, Greece, Serbia, Croatia, Bulgaria.

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