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Work Background
Martell Mumm Perrier-JouëtSocial Media Manager
Nov. 2022Paris, Île-de-France, France- Developed and implemented social media strategies that increased Martell's social media following by 13% - Curated and segmented editorial content to increase engagement and social media presence.
- Monitored social media analytics and provide monthly reports on key metrics, including impressions, reach, engagement, and share of voice.
- Managed Martell's social media accounts for 4 platforms, including Facebook, Twitter, Instagram, and YouTube. - Collaborated with cross-functional teams to align social media campaigns with marketing and business goals. - Managed social media advertising campaigns and optimized them for maximum ROI.
- Responded to customer inquiries, complaints, and feedback on social media platforms in a timely and professional manner.
OLIVER AgencySocial Media Manager
Nov. 2022Paris, Île-de-France, France“In-housing” Social Media consultant at Martell - Pernod Ricard
KubbcoAccount Manager
May. 2022 - Oct. 2022Copenhagen, Capital Region, Denmark- Successfully cultivated relationships with clients that led to the renewal of 5 contracts
- Created and executed a successful marketing campaign that increased brand awareness by 10%
&RobinHead of Social Media Strategy
Jun. 2021 - Apr. 2022Copenhagen, Capital Region, Denmark- Increased social media presence by 30% through creative content strategy and execution.
- Led social media team to hit all KPIs, including 20% growth in followers and 15% growth in engagement.
StickerApp Sweden ABInfluencer & PR Manager
Jan. 2020 - May. 2021Malmö, Skane County, Sweden- Created and executed a successful influencer marketing strategy, resulting in 40% growth in social media followers.
- Increased brand awareness for StickerApp’s brand CaseApp by 25% through influencer and PR campaigns.
Self EmployedSocial Media Manager & Influencer Marketing
Mar. 2017 - Dec. 2019New York, New York- Worked with clients to develop social media strategies that aligned with their business goals, resulting in a 100% success rate.
- Managed social media accounts for clients in the fashion industry, resulting in a 20% increase in engagement
AMOREPACIFICMarketing Assistant
Jun. 2015 - Dec. 2015Seoul, South Korea- Demonstrated ability to increase brand awareness and drive sales through effective marketing campaigns on the French market.
- Strong analytical skills to identify key trends and insights to inform marketing decisions.
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