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Work Background
MaaskroonEntrepreneur and investor - Creating market value for businesses in EMEA - Sourcing South Asia
Jan. 2014Brussels Area, BelgiumOur management firm, leveraging over 20 years of extensive networking experience on an international scale, specializes in the building materials industry. Our services include sourcing partners in Europe and South Asia, setting up EU entities, scaling businesses with a focus on PI goal mindset, offering non-executive roles, and providing comprehensive business administration solutions. International Export consultant & Business Development / South East Asia Sourcing
Lecico BathroomsExternal Consultant
Mar. 2024Bedford, England, United KingdomDid you know that Lecico are one of the world’s largest manufacturers of sanitaryware, and export to over 50 countries worldwide? Well, behind this succesful story, they have an incredible warm and positive staff who are reallydedicated to this brand. That's one of the reason why I'm delighted to share you the news that I will be working intenstively with Lecico to help the company achieve great things with Repeat Materials in the UK and abroad. Repeat Materials have chosen Lecico as their Exclusive partner due to it's expertise in the Sanitary market and future growth plan.
COWBOYIBD Kortrijk - Dealerstore
Jan. 2018Kortrijk Metropolitan AreaDiscover the Ultimate Connected Ebike made in Belgium. A perfect example of how partnership can grow organically. I saw this wonderful bike during an event at wanted to buy it. Unfortunately at that time, it was a start up with its own challenges so to get the bike on the preferred lead time was not possible so I decided to contact the management to ask if I can be part of their story and so it all began. As a freelance rider and ambassador of the brand, it took it owns life untill in 2022 I decided to open my high end design studio, combined with interior object where the Cowboy bikes perfectly fits in the atmosphere.
Aqualisa InternationalHead Of International Business Development
Aug. 2019 - Feb. 2024London, England, United KingdomLeading and setting up the international businesses of UK's leading bathroom products manufacturer in Europe. This consists a bunch of guts, commitment and self independence mentality. Market research and segmentation. Defining with board of wise women and men where to go and setting up priorities. Liaise with R&D, Product and Marketing teams to adapt product portfolio for the local market. General operational management role / Defining route 2 market / Localise distribution partners / 3rd party support / ...
AirX - Air ExpertsIndependant marketing consultant
Jan. 2017 - Apr. 2019Kortenberg AirX is a Belgian start up who specialize in executing studies and reports for residential and non residential buildings. As a consultant, I helped out this lovely start-up with brand communication and sales positioning. The company went succesfully through their start up phase and now entering the scale up process.
Filter&CoFounder & Managing Director
Feb. 2014 - Jan. 2018KortrijkStart up which provides air filtration, purifiers, air cleaners for all types of businesses. Quick and on time delivery , from 1 to 1000 pieces. Filter&Co operates in a wide range of industries (filtration solutions for HVAC, Cleanrooms, Industry, Printing business, etc..) * General management
* National Business Development
* European business development Sold the business at a profitable revenue of 2x EBITDA.
FIAQ vzwSecretary General
Jan. 2015 - Dec. 2017MechelenFIAQ is the Lobby group of Belgian ventilation manufacturers who promote Indoor Air Quality in residential environments.
We are omnipresent and are a trustfull voice for legal institutions, construction federations and for anyone who needs information about central ventilation with heat recovery. As a member of the steering committee I'm also the secretary of FIAQ. www.fiaq.be
Ventilair Group Belgium ( Volution Holding )Group Marketing Manager
Nov. 2012 - Sep. 2015KuurneWho said that construction is boring?
Magnificent job in a growing company. What I need to do? Let me describe a bit here: + B2B2C ( wholesale > retail )
+ P&L
+ Intercultural management
+ Market survey and spotting trends
+ Budget management
+ Brand management European level
+ Public Relations
+ Public Affairs on Belgian / EU level
+ Managing marketing mix In short, marketing in its pure form. If you're interested, please contact. I will tell you in the traditional way.
Ventilair GroupMarketing Manager Ventilair Group Belgium
Sep. 2010 - Nov. 2012Strategic & operational level of marketing activities of the Ventilair Group. Create simplicity & boost the European character into the external and internal communication. Responsable for events, fairs, product design and digital marketing.
Starski events & design officeEU Business Development
Jun. 2009 - Oct. 2010Brussels Area, BelgiumBrussels Start up agency specialized in brand development in Benelux - France and Germany
Jet Import - Red Bull - Corona ExtraMarketing & Design
Jan. 2007 - Jun. 2010Waw, what an amazing job this was when you are in the start of your carreer!
I had the opportunity to work as an independant freelancer for almost 3 years in a very high paced environment where a hands on mentality was required. My role was focused on brand activation combined with my musical influence as a DJ. I had the freedom to collaborate with all types of partnership requests who wanted something different during their event and here started my passion for international relations. During my period, I also had the chance to work on my other passion: Design. My biggest realisation here is the design of the Benelux poster campaign of the Corona Save The Beach artwork.
Hill & KnowltonPublic Relations Specialist
Jan. 2004 - Dec. 2006Brussels Hoofdstedelijk GewestDuring my education, the desire to take decisions differently was already there. In my last year of graduation, we had the chance to search for an internship and back then as a communication and PR bachelor student, you can chose to go local or, I remembered clearly what my lecturer said: If you want to go sky high, try Weber Shandwick or Hill&Knowlton, but beware that this is really the No1 and 2 globally PR firms. As the only student, I got in because of showing guts and just give a try and I spent instead of 3 months, 2 years at this global firm where I got to work with amazing brands such as Kellog's, Coyote, Jabra, Adidas Original, Swiss Life and several European Institutions. I knew that an international carreer was looking at me.
Culture ClubEvent Promoter
Jan. 2002 - Dec. 2004Culture Club was a statement throughout Europe. The scene was amazing and this was the crème de la crème in European nighlife. It was the hot spot for Europeans who had something to do in Art, Fashion, Music and design. Promoted and organized a couple of events at this iconic location gave me a boost in professinoal confidence and international contacts. Would I do it again? No comment ;-)
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