Susana Olaya - Marketing & Growth Consultant, former C-Suite Marketing Leader, Because Market

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Work Background

Because MarketSenior Marketing Manager

Apr. 2023Dubai, United Arab Emirates* Launched two new business lines, increasing conversion by 52% * Optimized performance channels by reducing critical KPIs such as Cost per Acquisition and Total Spent by 56% and 15%, respectively. * Managed efficient communication processes with relevant stakeholders, allowing us to grow our main channel by 62% in product and partner activation. * Led migration projects, involving various teams and processes, which allowed us to improve data analytics and simplify decision-making.

Clickwise NetworkDirector - Performance Marketing

Nov. 2022 - Apr. 2023Dubai, United Arab Emirates* Pioneered performance marketing strategies encompassing different channels and verticals, driving innovation and growth. * Organized events and roadshows to acquire new prospects and clients * Amplified client base by securing 10+ new clients in the first quarter of 2023 (+80% YoY), improving retention by 25%. * Masterfully tracked campaign performance, proactively implementing enhancements to maximize results. Skills: Market research · Business Strategy · Negotiation KPI Reporting ·

ModsyHead of Strategic Partnerships and Affiliates

Sep. 2021 - Nov. 2022San Francisco, California, Estados Unidos* Engineered global affiliate and partnership strategies, achieving a 53% boost in ROI. * Captured 150% growth by cultivating synergies and identifying cost reduction opportunities, elevating the team to a top revenue generator. * Drove innovation as a project lead, fueling new business development. Skills: Business Strategy · Project management · Marketing · Negotiation ·

MaestrikHead of Marketing and Sales

Oct. 2019 - Sep. 2021Bogotá D.C., ColombiaGrowth stage startup - 60 employees *Led multi-market teams through a period of international expansion, overseeing operations, marketing strategy, sales, and PR. *Initiated 3 new revenue streams, across different distribution channels, contributing to a 30% improvement in Customer Acquisition Cost (CAC). *Guided the company through successful market launches in Spain, USA, and Panama during the Covid-19 pandemic. * Successfully coordinated and mentored a team of 15 members helping reduce the rotation ratio and increasing their motivation and ownership skills. Skills: Business development · Team Leadership · Negotiation · Time management

eBaySenior International Affiliate Partners Sales Business Development Manager

Feb. 2019 - Oct. 2019Madrid y alrededores, España- Business Development Strategies based in Performance Marketing - Cross channel strategies manager - Influencer marketing - Responsible for EMEA & LATAM - StubHub Division

eBaySenior International Affiliate - Partner Sales Marketing Manager

Nov. 2016 - Jul. 2019Madrid y alrededores, España*Managed partnership and affiliate channels across 42 countries, attaining the highest ROI among marketing channels. *Pioneered 2 new business lines as Project Lead, expanding revenue streams and diversification. *Successfully coordinated budgets and reported to CMO *Mentored 6 colleagues as their Manager and Team Coordinator

DWS InvestmentsClient Specialist - Sales

Sep. 2015 - Nov. 2016Madrid y alrededores, EspañaResponsible for DeAWM investment funds distribution through internal Deutsche Bank channels (Private Banking, Wealth Management). Sales responsible. Business Development. Client Specialist. Overperformed goals by 23%.

CabifyProduct Marketing Manager

Nov. 2012 - Sep. 2015Team Leader, strategy definition responsible and budget owner: *Directed cross-functional teams, overseeing digital and offline marketing, growth, and retention strategies. *Catalyzed new product development including Cabify Lite, Cabify Group, Cabify for Companies, and orchestrated partnerships development. *Managed social media and PR, enhancing brand visibility and recognition. *Supported Business Development and Customer Experience teams to boost retention and Lifetime Value

Deutsche BankDepartamento de Ventas

Mar. 2013 - Mar. 2014Performance Analyst. Product Development. Responsible for new investment products launch in various local wrappers (mutual funds, pension funds...) Daily interaction with private bankers and retail branches sales force as well as DeAWM headquarters in Frankfurt