MaestrikHead of Marketing and Sales
Oct. 2019 - Sep. 2021Bogotá D.C., ColombiaGrowth stage startup - 60 employees
*Led multi-market teams through a period of international expansion, overseeing operations, marketing strategy, sales, and PR.
*Initiated 3 new revenue streams, across different distribution channels, contributing to a 30% improvement in Customer Acquisition Cost (CAC).
*Guided the company through successful market launches in Spain, USA, and Panama during the Covid-19 pandemic.
* Successfully coordinated and mentored a team of 15 members helping reduce the rotation ratio and increasing their motivation and ownership skills.
Skills: Business development · Team Leadership · Negotiation · Time management