Sletat.ruProduct Designer
Jun. 2017 - Apr. 2019Saint Petersburg, Russian FederationSletat.ru is:
• a marketplace of tour packages in Russia (1.5 million unique visitors per month),
• an IT company,
• a travel agency franchise (more than 580 offices in 3 years time)
• a CRM system. My responsibilities: • UX researching
• Users' feedback and the product's key metrics analysis
• Hypothesis prioritization
• Translating the research results into design
• Prototyping and designing new website pages
• Redesigning and optimizing the existing pages according to the business requirements
• Designing a CRM system for the B2B sector
• Working on the main landing pages of the company's products, including the metrics
analysis
• Creating the promotional and partnership landing pages
• Creating the website templates for the company’s franchise travel agencies
• Designing a service for the design templates automation
• Interacting with the development team
• Reviewing the final implementation Achieved results: • Redesigned and launched a search results page based on users' feedback analysis
• Designed and launched the new tour page detailed view based on the users' feedback
• Optimized the online purchases form on the website, which significantly increased the
conversion rate of the tour purchasing
• Redesigned and launched the company's mobile app, increased it's key metrics +25%,
improved the App store rating from 2.8 to 4.7
• Designed a service for a simplified tour selection according to basic parameters (air
temperature, month, and city of departure)
• Designed and launched the project to automate the design template creation. Travel agents
could receive promotional marketing materials without a designer’s participation, using this
software just in a couple of minutes, at any time
• Designed and launched 4 new website templates for franchise agencies Tools that I use: #Sketch #Invisionapp #Avocode #Tilda #Jira #Confluence