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Network Power<100 people
Roles
✔️33%
IT
🏦33%
Finance
Geos
🇷🇺33%
Russia
Work Background
Lead Product Designer / Head of Design
HYCMLead Product Designer / Head of Design
Feb. 2021CyprusAs a product designer at the moment, I am working on the new company's products — trading mobile app and the web trading service. • I'm leading the product design team • Communicating with stakeholders to define the business needs and technical limitations • Generating, validating, and testing hypotheses, analyzing the feedback • Designing user scenarios to discover and define user tasks, pains, and gains • Driving the whole design cycle from an idea to a complete workable product • Delivering new experiences through clickable prototypes, testing them at all stages, and improving iteratively • Designing trendy, clean & handy interfaces • Working closely with development and marketing department • Building the design system and UI Kit • Monitoring and reviewing the implementation _ As a Head of Design: • Building and managing the work process of the design department • Estimating and prioritizing tasks, monitoring deadlines • Reviewing the design team performance • Developing the brand visual language and consistency • Establishing and implementing the engagement process between the design and other departments • Keeping the team's motivation level high • Building the design culture inside the company _ Tools I use: #Figma #Jira #Confluence #Principle #Google Analytics #AdobeCC #Firebase
Product Designer
HYCM GlobalProduct Designer
May. 2019 - Feb. 2021CyprusResponsibilities: • Prototyping user scenarios according to product hypothesis • Offering design solutions • Improving the current interface according to the business requirements • Creating interface guidelines • Collaborating with the development team • Designing company's landing pages • Reviewing the implementation • Managing the team of remote graphic designers Tools I use: #Sketch #Zeplin #Figma #Avocode #Invisionapp #Principle #AdobeCC #Jira #Confluence
Product Designer
Sletat.ruProduct Designer
Jun. 2017 - Apr. 2019Saint Petersburg, Russian FederationSletat.ru is: • a marketplace of tour packages in Russia (1.5 million unique visitors per month), • an IT company, • a travel agency franchise (more than 580 offices in 3 years time) • a CRM system. My responsibilities: • UX researching • Users' feedback and the product's key metrics analysis • Hypothesis prioritization • Translating the research results into design • Prototyping and designing new website pages • Redesigning and optimizing the existing pages according to the business requirements • Designing a CRM system for the B2B sector • Working on the main landing pages of the company's products, including the metrics analysis • Creating the promotional and partnership landing pages • Creating the website templates for the company’s franchise travel agencies • Designing a service for the design templates automation • Interacting with the development team • Reviewing the final implementation Achieved results: • Redesigned and launched a search results page based on users' feedback analysis • Designed and launched the new tour page detailed view based on the users' feedback • Optimized the online purchases form on the website, which significantly increased the conversion rate of the tour purchasing • Redesigned and launched the company's mobile app, increased it's key metrics +25%, improved the App store rating from 2.8 to 4.7 • Designed a service for a simplified tour selection according to basic parameters (air temperature, month, and city of departure) • Designed and launched the project to automate the design template creation. Travel agents could receive promotional marketing materials without a designer’s participation, using this software just in a couple of minutes, at any time • Designed and launched 4 new website templates for franchise agencies Tools that I use: #Sketch #Invisionapp #Avocode #Tilda #Jira #Confluence
Lead graphic designer
Sletat.ruLead graphic designer
Jul. 2015 - Jun. 2017Saint Petersburg, Russian FederationWorked in a successfully growing IT startup (from 30 to 300 employees in one year) in the travel industry. • Was building the design culture inside the company and franchise of Sletat.ru travel agencies • Improved the efficiency of the graphic design team • Managed the design projects Responsibilities: • Developing the brand visual language • Leading a graphic design team • Optimizing the processes within the team • Prioritizing the tasks for the design team • Monitoring deadlines and quality of implementation • Reviewing and finalizing the designs Achievements: • Significantly reduced the deadlines for completing tasks, despite the rapid growth of the franchise customers (40 to 600 travel agencies within 2 years) and a large pool of internal tasks • Built and adapted the guide for all company's design materials, according to the users' feedback analysis — travel agents of Sletat.ru franchise Tools that I used: #Photoshop #Illustrator #Indesign #Lightroom #Jira #Confluence Web designer / Graphic designer at Elfstore, Saint-Petersburg
Graphic designer / web designer
ElfstoreGraphic designer / web designer
Sep. 2013 - Jul. 2015Saint Petersburg, Russian FederationElfstore.ru is an online store of merch for video games, TV shows, and movies fans. As a web designer: I designed the website pages, created web banners. As a graphic designer: • Created merch mockups • Created mockups for a catalog and item page • Retouched photo for the catalog Results I've achieved: • Designs that I worked on regularly hit the top of sales • I've redesigned the main page and product page

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Expert in UI/UX & Product Design with Proven Impact
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UI/UX Designer Seeking Dynamic Opportunities
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Personal Pitch
Comprehensive UX/UI Design for Web & Mobile Services
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