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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
✔️33%
IT
🏦33%
Finance
Geos
🇷🇺33%
Russia
Work Background
HYCMLead Product Designer / Head of Design
Mar. 2021CyprusAs a product designer at the moment, I am working on the new company's products —
trading mobile app and the web trading service. • I'm leading the product design team
• Communicating with stakeholders to define the business needs and technical limitations
• Generating, validating, and testing hypotheses, analyzing the feedback
• Designing user scenarios to discover and define user tasks, pains, and gains
• Driving the whole design cycle from an idea to a complete workable product
• Delivering new experiences through clickable prototypes, testing them at all stages, and
improving iteratively
• Designing trendy, clean & handy interfaces
• Working closely with development and marketing department
• Building the design system and UI Kit
• Monitoring and reviewing the implementation
_ As a Head of Design: • Building and managing the work process of the design department
• Estimating and prioritizing tasks, monitoring deadlines
• Reviewing the design team performance
• Developing the brand visual language and consistency
• Establishing and implementing the engagement process between the design and other
departments
• Keeping the team's motivation level high
• Building the design culture inside the company
_ Tools I use:
#Figma #Jira #Confluence #Principle #Google Analytics #AdobeCC #Firebase
HYCM GlobalProduct Designer
May. 2019 - Mar. 2021CyprusResponsibilities:
• Prototyping user scenarios according to product hypothesis
• Offering design solutions
• Improving the current interface according to the business requirements
• Creating interface guidelines
• Collaborating with the development team
• Designing company's landing pages
• Reviewing the implementation
• Managing the team of remote graphic designers
Tools I use:
#Sketch #Zeplin #Figma #Avocode #Invisionapp #Principle #AdobeCC #Jira #Confluence
Sletat.ruProduct Designer
Jun. 2017 - Apr. 2019Saint Petersburg, Russian FederationSletat.ru is:
• a marketplace of tour packages in Russia (1.5 million unique visitors per month),
• an IT company,
• a travel agency franchise (more than 580 offices in 3 years time)
• a CRM system. My responsibilities: • UX researching
• Users' feedback and the product's key metrics analysis
• Hypothesis prioritization
• Translating the research results into design
• Prototyping and designing new website pages
• Redesigning and optimizing the existing pages according to the business requirements
• Designing a CRM system for the B2B sector
• Working on the main landing pages of the company's products, including the metrics
analysis
• Creating the promotional and partnership landing pages
• Creating the website templates for the company’s franchise travel agencies
• Designing a service for the design templates automation
• Interacting with the development team
• Reviewing the final implementation Achieved results: • Redesigned and launched a search results page based on users' feedback analysis
• Designed and launched the new tour page detailed view based on the users' feedback
• Optimized the online purchases form on the website, which significantly increased the
conversion rate of the tour purchasing
• Redesigned and launched the company's mobile app, increased it's key metrics +25%,
improved the App store rating from 2.8 to 4.7
• Designed a service for a simplified tour selection according to basic parameters (air
temperature, month, and city of departure)
• Designed and launched the project to automate the design template creation. Travel agents
could receive promotional marketing materials without a designer’s participation, using this
software just in a couple of minutes, at any time
• Designed and launched 4 new website templates for franchise agencies Tools that I use: #Sketch #Invisionapp #Avocode #Tilda #Jira #Confluence
Sletat.ruLead graphic designer
Jul. 2015 - Jun. 2017Saint Petersburg, Russian FederationWorked in a successfully growing IT startup (from 30 to 300 employees in one year) in the
travel industry. • Was building the design culture inside the company and franchise of Sletat.ru travel
agencies
• Improved the efficiency of the graphic design team
• Managed the design projects
Responsibilities:
• Developing the brand visual language
• Leading a graphic design team
• Optimizing the processes within the team
• Prioritizing the tasks for the design team
• Monitoring deadlines and quality of implementation
• Reviewing and finalizing the designs Achievements: • Significantly reduced the deadlines for completing tasks, despite the rapid growth of the
franchise customers (40 to 600 travel agencies within 2 years) and a large pool of internal
tasks
• Built and adapted the guide for all company's design materials, according to the users'
feedback analysis — travel agents of Sletat.ru franchise Tools that I used: #Photoshop #Illustrator #Indesign #Lightroom #Jira #Confluence
Web designer / Graphic designer at Elfstore, Saint-Petersburg
ElfstoreGraphic designer / web designer
Sep. 2013 - Jul. 2015Saint Petersburg, Russian FederationElfstore.ru is an online store of merch for video games, TV shows, and movies fans. As a web designer: I designed the website pages, created web banners. As a graphic designer: • Created merch mockups
• Created mockups for a catalog and item page
• Retouched photo for the catalog Results I've achieved: • Designs that I worked on regularly hit the top of sales
• I've redesigned the main page and product page
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