Tricia Berta

Sales Manager @Waste Connections of Canada

Sales & BizDevBusiness Development ManagerCustomer Success Manager

Tricia Berta is a highly experienced and dedicated Sales Manager at Waste Connections of Canada. She is known for her strong leadership, strategic planning skills, and her ability to drive sales growth. Over the years, Tricia has gained significant experience in the waste management industry, allowing her to excel in her current role where she oversees the company's sales strategies and customer relationships. Prior to joining Waste Connections of Canada, Tricia worked in several sales and management positions, honing her expertise in business development and account management. She is passionate about sustainability and is committed to promoting environmentally friendly waste management solutions.

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Work Background

Sales Manager

AO Globe LifeSales Manager

Aug. 2024Jalisco, Mexico

District Sales Manager

Waste Connections of CanadaDistrict Sales Manager

Oct. 2021 - Feb. 2024Hamilton, Ontario, Canada

Assistant Sales Manager

Waste Connections of CanadaAssistant Sales Manager

Jun. 2021 - Oct. 2021Toronto, Ontario, Canada

Major Account Manager

Waste Connections of CanadaMajor Account Manager

Jan. 2018 - Jun. 2021Toronto, Ontario, CanadaSpearheaded management of 25% of Toronto district's account base, driving a YTD sales performance that exceeded corporate goals by 140%, by cultivating strong client relationships and strategic business development. • Achieved an unprecedented 240% of the gross sales goal in 2020, by leveraging Salesforce CRM to continuously fill and manage the sales pipeline, demonstrating adeptness in technology for sales optimization. • Enhanced team performance and operational efficiency by mentoring new team members through job shadowing, embodying and promoting WCC's core values to align with business objectives.

Supply Chain Manager (Contract)

GreenMantra TechnologiesSupply Chain Manager (Contract)

Jan. 2018 - Dec. 2018Responsible for the overall supply of raw materials, services, and maintenance of capital parts at the “green” specialty chemical manufacturing facility.

Sales Manager, Multi-Materials (Contract)

Wasteco Sales Manager, Multi-Materials (Contract)

Jan. 2016 - Dec. 2018Launched the plastics and Multi-Material Brokerage Division at North South Fibres. Grew volumes of business and expanded client base.

Supply Chain Manager

Canada Fibers Ltd.Supply Chain Manager

Jan. 2011 - Dec. 2016Accountable for inventory control, supplier management, sourcing and demand, cost control and quality initiatives on both a tactical and strategies basis.

Marketing Material Manager

Miller Waste Systems Inc.Marketing Material Manager

Jan. 2007 - Dec. 2010Proactively managed, developed and strengthened relationships with end markets, processors, mills and manufacturing facilities.

National Account Customer Service Manager

Waste ManagementNational Account Customer Service Manager

Jan. 2006 - Dec. 2007Lead manager on the amalgamation of the WM Canadian customer service call center to the WM North American customer service call center resulting in reducing overhead costs by $200k/annually.

National Account Program Manager

Waste ManagementNational Account Program Manager

Jan. 2004 - Dec. 2006Collaborated with National Account clients to build successful sales strategies and further develop B2B business relationships.

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