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Work Background
Roger Williams UniversityCreative Director
Oct. 2017Bristol, Rhode Island, United StatesRoger Williams University, located on the coast of Bristol, RI, is a forward-thinking private university with 45 undergraduate majors and more than a dozen graduate programs spanning the liberal arts and the professions, where students become community-minded citizens through project-based, experiential learning. With small classes, direct access to faculty and boundless opportunities for real-world projects, RWU students develop the ability to think critically while simultaneously building the practical skills that today's employers demand. In addition to its 4,000 undergraduates and 300 graduate students, RWU is home to a thriving School of Continuing Studies based in Providence as well as Rhode Island's only law school. Primary Responsibilities:
- Create, develop, and execute new or revise existing design directions and elements for digital and print mediums
- Oversee the work flow of all design projects to graphic designer and outside vendors.
- Work independently or collaboratively with team members and other departments to take projects from idea to completion
- Create or source design elements in support of larger initiatives including visual identity development, promotion and reinforcement - Determine photography needs and creative direction for graphic projects. Plan photo shoots and determine specific needs with campus partners and photographers
EatalyCreative Manager
Sep. 2016 - Sep. 2017Greater Boston AreaEataly is the largest artisanal Italian food and wine marketplace in the world. With various restaurants, the market sells the same quality products used by their chefs: cured meats, cheeses, fruits and vegetables, meat and fish, handmade pasta, pastries, coffee and tea, as well as dried pastas, sauces and olive oil. Eataly was founded in 2007 by Oscar Farinetti, an entrepreneur, formerly involved in the consumer electronics business. Primary Responsibilities:
- Create all signage, visual communication, and promotional materials for Eataly Boston including: posters, product signs, price tags, demonstration signs, table cards and flyers
- Update and maintain and print menus as needed
- Complete all photography, copywriting and production tasks
- Conceptualize, design and maintain menus, collateral, and signage for Terra, Eataly Boston’s upscale dining experience
- Design digital assets for web and social media platforms - Execute design and visual merchandising for monthly store themes and events
- Manage a staff of two Junior Designers
PSE AgencyVice President - PR + Creative Services
Jun. 2013 - Sep. 2016Providence, Rhode Island AreaPSE Agency is a full service creative, marketing and advertising agency located in Providence, Rhode Island. PSE delivers results for brands, sports teams and venues with a unique blend of services that redefines what “full service” means. PSE offers partners a full range of integrated services built to work together to provide unmatched value and access in the areas of Marketing, Creative, Media, Partnerships and Events. - Design signage, print advertisements, and digital graphics - Work closely with Partnership Activation to successfully execute marketing campaigns, reach advertising goals, and create signage or digital content for over 600 PSE clients
- Build custom partnership proposals to promote advertising opportunities with PSE to new potential partners
- Assist in the creation of logos, branding, and marketing campaigns
- Manage a staff of three full time employees
- Direct commercials and video campaigns as necessary
Providence BruinsVice President - PR + Creative Services
Jun. 2013 - Sep. 2016Providence, Rhode Island AreaThe Providence Bruins are the American Hockey League affiliate of the NHL’s Boston Bruins, playing their home games at the Dunkin’ Donuts Center in Providence, RI. Spanning more than 20 years, the Boston/Providence affiliation is one of the longest and most successful player development partnerships in professional hockey history. - Design digital content for the Providence Bruins in an effort to grow online supporter base and traffic
- Collaborate with Chief Sales Officer to execute weekly email blasts to be sent to partners and ticket holders
- Schedule and oversee all community appearances and media interviews
- Produce and update media kit to be distributed to the press at all Providence Bruins home games
- Assist in the creation of logos, branding, and marketing campaigns for the Providence Bruins
- Act as the creative director for the Providence Bruins Digital Yearbook
- Photograph all Providence Bruins home games and direct photo shoots as necessary
J.CrewSales Associate
May. 2012 - Aug. 2013Wrentham, MA- Assist customers with finding merchandise
- Build outfits based on the J.Crew look and feel by mixing colors, textures, and patterns
- Organize and locate stock from the back to be arranged in a visually appealing manner
- Assist at the register and in the dressing rooms as necessary
Roger Williams UniversityCommunity Connections Coordinator
May. 2011 - Aug. 2012Providence, Rhode Island AreaContacted over 100 nonprofit agencies and placed 1,500 Roger Williams University students at volunteer sites for one day of service.
Roger Williams UniversityGraphic Designer at Student Programs and Leadership
Aug. 2010 - May. 2013Providence, Rhode Island Area- Process requests from Roger Williams University campus clients
- Assign projects and schedules to a staff of three
- Maintain and order supplies for the Student Programs Design Center staff
- Create student and faculty design work in the student-run design center
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