Karla Adolphe - Integrated Media Manager, Compassion canada

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Work Background

Compassion CanadaIntegrated Media Manager

Jan. 2024London, Ontario, CanadaManaged and supported department restructure to form in-house media department, expanded from a team of 1 to 5. Analyzed and optimized in-house Media Operations which resulted in 50% increase in productivity and 90% reduction in missed deadlines in the first quarter. Managed and executed a global-initiated re-brand (art direction, creative theory, visual ID, content strategy, planning and execution).

Compassion CanadaSocial Media & Creative Manager

Mar. 2023 - Jan. 2024London, Ontario, Canada

Compassion CanadaSocial Media Manager

Nov. 2021 - Mar. 2023London, Ontario, CanadaManaged and led year-over-year increases on Organic Social Media channels. (587% follower growth, 217% increase in impressions and 53% increase in social engagements). Created and executed first-ever Compassion Canada Social Media strategy (organic and paid) in alignment with organization-wide full-funnel marketing strategic plan. Managed monthly $10,000 spend on Organic amplification.

Compassion CanadaSocial Media Specialist

Jan. 2021 - Nov. 2021London, Ontario, Canada

Compassion CanadaSocial Media Marketing Consultant

May. 2017 - Jan. 2021London, Ontario, Canada

Routes Media Inc.Brand Strategist & Content Curator

Jan. 2018 - Jan. 2021Calgary, Canada AreaExecuted transition from a print-first media agency to digital-first media agency. Created full-funnel, omni-channel digital marketing strategies which included social media, paid media, traditional media and content plans. Managed local vendors, photographers, graphics designers, paid specialists and web developers.

Independent Recording Artist

Jan. 2007 - Jan. 2018Canada Top-grossing artist of all time for internationally acclaimed Enter the Worship Circle. Nominated for 2007 Canadian Folk Music Awards Best New/Emerging Act and Co-Winner at the 2008 Mountain Stage NewSong Contest. Independently wrote, produced and promoted 7 albums. Booked, promoted and toured North America, playing at folk festivals, folk clubs, colleges and other venues.