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Work Background
Integrated Media Manager
Compassion CanadaIntegrated Media Manager
Jan. 2024London, Ontario, CanadaManaged and supported department restructure to form in-house media department, expanded from a team of 1 to 5. Analyzed and optimized in-house Media Operations which resulted in 50% increase in productivity and 90% reduction in missed deadlines in the first quarter. Managed and executed a global-initiated re-brand (art direction, creative theory, visual ID, content strategy, planning and execution).
Social Media & Creative Manager
Compassion CanadaSocial Media & Creative Manager
Mar. 2023 - Jan. 2024London, Ontario, Canada
Social Media Manager
Compassion CanadaSocial Media Manager
Nov. 2021 - Mar. 2023London, Ontario, CanadaManaged and led year-over-year increases on Organic Social Media channels. (587% follower growth, 217% increase in impressions and 53% increase in social engagements). Created and executed first-ever Compassion Canada Social Media strategy (organic and paid) in alignment with organization-wide full-funnel marketing strategic plan. Managed monthly $10,000 spend on Organic amplification.
Social Media Specialist
Compassion CanadaSocial Media Specialist
Jan. 2021 - Nov. 2021London, Ontario, Canada
Brand Strategist & Content Curator
Routes Media Inc.Brand Strategist & Content Curator
Jan. 2018 - Jan. 2021Calgary, Canada AreaExecuted transition from a print-first media agency to digital-first media agency. Created full-funnel, omni-channel digital marketing strategies which included social media, paid media, traditional media and content plans. Managed local vendors, photographers, graphics designers, paid specialists and web developers.
Social Media Marketing Consultant
Compassion CanadaSocial Media Marketing Consultant
May. 2017 - Jan. 2021London, Ontario, Canada

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