Rafael Rivera - Management Director, Ford Rispe

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Work Background

Ford RispeManagement Director

Jan. 2014Mexico · Hybrid• Confidently developed and managed the roadmap for new products and services pipeline for nine years, all while ensuring compliance with local government and environment regulations. • Led 85+ colleagues collaborating during products and services development and optimization. • Exceeded sales of new product launches by 106% by analyzing user feedback and monitoring performance to identify specific growing market opportunities focused on government sales. • Developed and executed digital go-to-market strategies by creating an online showroom where customers moved from a virtual to a live demonstration, resulting in 20% increase of web sales. • Confidently managed Ford brand repositioning roadmap, translating requirements into user-friendly details and overseeing execution, achieving a local brand love rating of 87/100. • Developed remote sales tools, resulting in boosting digital sales by 104% in three months. • Proficiently led the team during the pandemic; defined health priorities based on customers and mapped and solved effects on customer journey, achieving a 94% recommendation rate. • Ensured timely delivery of services by deploying real-time tracking tools, resulting in a 20% reduction in customer complaints and 16% increase in customer retention in two months. • Conducted in-depth customer research by identifying key insights on needs and pain points, resulting in data-driven process improvements such as e-signature and paperless sales. • Partnered with stockholders on the updated corporate vision and future product requirements. and future product requirements.

BioRispe OrganicSales Manager

Jan. 2010 - Dec. 2014Mexico · Hybrid• Increased revenue 20% by strategically prospecting and cold-calling 45+ potential clients daily. • Effectively presented on-site one-on-one product demonstrations and coached customers on best practices to communicate products’ benefits, triggering a 30% increase in recurring clients. • Upgraded CRM software to effectively monitor leads and reduce sales conversion timeline.

Ford RispeIT Manager

Jan. 2007 - Dec. 2009Mexico · On-site• Increased customer acquisition 30% and supported revenue growth by prototyping and implementing automation based marketing strategies such as programmatic and remarketing. • Proficiently attained a 90% work-tool satisfaction rate by developing and executing a planned upgrade of multiple company-wide technological components; ERP, CRM and hardware. • Reduced travel expenses by 45% by installing and implementing web conferencing solutions.