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Work Background
Ford RispeManagement Director
Jan. 2014Mexico · Hybrid• Confidently developed and managed the roadmap for new products and services pipeline for nine years, all while ensuring compliance with local government and environment regulations.
• Led 85+ colleagues collaborating during products and services development and optimization.
• Exceeded sales of new product launches by 106% by analyzing user feedback and monitoring performance to identify specific growing market opportunities focused on government sales.
• Developed and executed digital go-to-market strategies by creating an online showroom where customers moved from a virtual to a live demonstration, resulting in 20% increase of web sales.
• Confidently managed Ford brand repositioning roadmap, translating requirements into user-friendly details and overseeing execution, achieving a local brand love rating of 87/100.
• Developed remote sales tools, resulting in boosting digital sales by 104% in three months.
• Proficiently led the team during the pandemic; defined health priorities based on customers and mapped and solved effects on customer journey, achieving a 94% recommendation rate.
• Ensured timely delivery of services by deploying real-time tracking tools, resulting in a 20% reduction in customer complaints and 16% increase in customer retention in two months.
• Conducted in-depth customer research by identifying key insights on needs and pain points, resulting in data-driven process improvements such as e-signature and paperless sales.
• Partnered with stockholders on the updated corporate vision and future product requirements. and future product requirements.
BioRispe OrganicSales Manager
Jan. 2010 - Dec. 2014Mexico · Hybrid• Increased revenue 20% by strategically prospecting and cold-calling 45+ potential clients daily.
• Effectively presented on-site one-on-one product demonstrations and coached customers on best practices to communicate products’ benefits, triggering a 30% increase in recurring clients.
• Upgraded CRM software to effectively monitor leads and reduce sales conversion timeline.
Ford RispeIT Manager
Jan. 2007 - Dec. 2009Mexico · On-site• Increased customer acquisition 30% and supported revenue growth by prototyping and implementing automation based marketing strategies such as programmatic and remarketing.
• Proficiently attained a 90% work-tool satisfaction rate by developing and executing a planned upgrade of multiple company-wide technological components; ERP, CRM and hardware.
• Reduced travel expenses by 45% by installing and implementing web conferencing solutions.
Ford RispeInternal Auditor
Jan. 2005 - Dec. 2007Mexico · On-site
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