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Work Background
Adtalem Global EducationDigital Communications & Campaign Execution Specialist
Sep. 2024 - Feb. 2025- Adtalem is a leading healthcare educator partnering with organizations to address workforce needs, empowering students with access to world-class academic curriculums, certifications, and training programs. I designed and executed multi-channel campaigns to engage students at academic milestones, tested and optimized sending cadences for early registration campaigns, and improved engagement rates. - Conducted Eloqua audits on Chamberlain-branded assets and created a Data Dictionary & Audit to enhance campaign tracking, database management, and ensure consistency across campaigns. - Designed and publishing landing pages for General, NVCAS, and Practicum programs while supporting paid media initiatives, including Meta lead-generation ads, win-back campaigns, and practicum and NVCAS marketing efforts. - Automated email and SMS campaign journeys to streamline outreach and developed targeted campaigns for NVCAS BSN/RN students, aligning with enrollment goals and enhancing communication. - Utilized HTML coding to customize and enhance email templates, ensuring a professional and consistent brand identity, and managed student portal announcements to maintain timely communication. - Leveraged Power BI to pull personalized and segmented lists, enabling targeted and data-driven communication strategies.
- Assisted in developing and managing student portal announcements to ensure timely, accurate, and engaging communication tailored to students' needs and academic milestones.
- Analyzed campaign performance metrics and student behavior to refine strategies and collaborated with cross-functional teams to deliver campaigns aligned with organizational goals. - Supported partnerships with lifecycle marketing campaigns that addressed future healthcare workforce demands while enhancing academic access and driving certifications and training program engagement.
ShorelightEmail Marketing and Automation Manager
Feb. 2023 - Jul. 2024Boston, Massachusetts, United States- Built automation flows in Marketo to streamline customer journeys and enhance operational efficiency.
- Collaborated with international colleagues across multiple regions to build automation flows in Marketo and Salesforce and spearhead engaging email campaigns resulting in increased customer engagement and conversions.
- Developed engaging email campaigns in Marketo, driving increased customer engagement and conversions.
- Conducted A/B testing to optimize campaign performance and refined strategies based on data-driven insights.
- Performed database audits to ensure data integrity and improve segmentation strategies.
- Optimized the Marketo workspace by enhancing program structures, organizing folders, and utilizing tokens for scalability for 65+ universities.
- Managed virtual event and webinar requests, integrating Zoom Events and Marketo, and provided webinar support.
- Designed and executed email campaigns for various customer journey stages: • Top of Funnel: Evergreen and nurture campaigns. • Middle of Funnel: Pre-arrival, congratulatory, and payment campaigns. • Bottom of Funnel: Visa requirements, Payment collection and ad-hoc campaigns.
Dia CreativeEmail Marketing Manager
Dec. 2022 - Mar. 2023- Crafted compelling B2C Email and SMS marketing campaigns, aligning with brand guidelines and driving engagement. - Designed journey automation flows to streamline customer experiences and improve campaign efficiency. - Utilized HTML coding to develop and enhance email templates, ensuring professional and visually appealing communications. - Executed B2C lifecycle marketing email efforts, including onboarding, retention, and win-back campaigns. - Managed project communications, fostering collaboration with internal teams and external clients to ensure timely delivery and alignment with goals. - Identified innovative graphic solutions, enhancing storytelling and effectively conveying brand messages.
Ancient NutritionSenior Email Marketing Manager
Dec. 2022 - Mar. 2023- Developed and executed comprehensive B2C email and SMS campaigns to promote products and services within the wellness sector, driving customer engagement and retention. - Designed and implemented lifecycle marketing efforts, including email and SMS campaigns tailored to key customer journey stages such as onboarding, retention, and re-engagement. - Utilized industry-leading platforms like Figma and Cordial to create and automate journey workflows, ensuring timely and relevant communication with subscribers. - Ensured seamless integration and implementation of visually compelling concepts into email and SMS campaigns, optimizing designs for various devices and platforms to maximize engagement and deliverability. - Stayed informed about industry trends and best practices in email and SMS marketing within the wellness sector to continuously improve campaign effectiveness and support business growth.
HOMEREmail Marketing Manager
Oct. 2022 - Nov. 2022- Managed lifecycle marketing efforts for Homer, an educational app for children, to support learning and development through tailored email and SMS campaigns. - Designed and executed campaigns across the customer journey, including onboarding, engagement, retention, and win-back strategies. - Utilized HTML coding to create and enhance email templates, ensuring seamless execution and alignment with brand guidelines. - Crafted engaging and educational content tailored to Homer's young audience, fostering stronger customer relationships and promoting educational value. - Automated lifecycle workflows to streamline communication and deliver timely, relevant messaging to subscribers. - Implemented A/B testing to optimize campaign performance, improve deliverability, and maximize engagement rates. - Analyzed campaign metrics and leveraged data-driven insights to refine strategies and support long-term customer loyalty. - Contributed to Homer's mission of fostering children's learning and development by enhancing user experience through effective lifecycle marketing.
FULLBEAUTY BrandsAssociate Manager, Digital Marketing
May. 2022 - Nov. 2022New York, United States• Managed advertising campaigns for four distinct brands, overseeing e-commerce B2C initiatives and data analytics for social and email campaigns.
• Acted as primary point of contact for Advertising Sales support activities, ensuring campaign setup in Google Ad Manager and managing digital, email, and SMS campaigns.
• Maintained ongoing communication with Sales and Clients to ensure satisfaction with advertising programs.
Group 8AEmail Marketing Manager
Nov. 2021 - May. 2022New York, New York, United StatesCollaborated with Account Managers to optimize email campaigns, conducted A/B tests, and created strategy cadences. • Conducted regular A/B tests to enhance KPIs and conversion rates.
• Implemented automation for email flows, utilizing dynamic blocks for personalized content.
• Created monthly email and SMS strategy cadences for all clients and conducted comprehensive audits of existing campaigns and acquisition channels.
The Bar MethodStudio Assistant and Marketing Specialist
Aug. 2021 - Dec. 2021New York, New York, United States• Assisted clients in selecting class packages, memberships, and retail products at Barre Method, ensuring exceptional customer service.
• Promoted the benefits of Barre Method classes and created a welcoming atmosphere to help clients achieve their fitness goals.
• Played a vital role in fostering a positive studio experience for clients at The Bar Method in New York, New York.
AIChE - American Institute of Chemical EngineersMarketing Manager
Jan. 2021 - Aug. 2021New York, NY, United States- Spearheaded engaging marketing campaigns across various channels, including email, SMS, social media, and print advertisements, to promote AIChE's initiatives, events, and resources. - Designed and implemented lifecycle marketing efforts tailored to target demographics, driving engagement and supporting organizational goals. - Developed and automated customer journey workflows to deliver timely, relevant, and personalized communication through email and SMS. - Crafted compelling social media content and designed visually appealing email newsletters and print materials to increase brand awareness and audience engagement. - Collaborated closely with the marketing team to align strategies with industry trends and organizational objectives, ensuring campaigns resonated with AIChE's diverse audience. - Continuously refined and optimized marketing strategies by analyzing performance metrics and leveraging insights to maximize impact. - Leveraged expertise in the EdTech industry to effectively market AIChE’s educational resources and professional development programs, enhancing its value proposition to members and stakeholders.
tribeSocial Media Marketing Manager
Feb. 2020 - Dec. 2021• Created and managed social media content calendar for tribe, a remote SaaS startup, resulting in increased engagement and brand awareness.
• Collaborated with the marketing team to develop targeted campaigns to attract top marketers at the pre-seed stage.
• Analyzed social media metrics to optimize content strategy and drive user acquisition.
SunshineStar Marketing LLCCompany Owner
Jan. 2020United States• Specialized in content creation, email communications, and website design to engage audiences.
• Utilized trending audio on TikTok and Instagram for creating captivating video content.
• Developed and followed a content calendar for consistent daily posting, resulting in a 35% monthly growth in social account followings.
Meaningful ConnectionsFrontend Developer
Jan. 2020 - Mar. 2020Greater New York City AreaAs a Website Content Creator specializing in UX and UI marketing, I collaborate closely with WordPress to cater to high-end clientele on a match dating site based in New York City. My role involves crafting compelling content and optimizing user experience and interface design to appeal to discerning customers. Additionally, I spearhead direct-to-consumer networking and outreach efforts through various social media channels to enhance brand visibility and engagement. https://meaningfulconnections.com/women/
Lynn UniversityMagazine Social Media Assistant
Sep. 2019 - Jun. 2020Boca Raton, FL• Crafted engaging content for social media platforms to connect with the university community.
• Led a team of four colleagues in creating and scheduling social media posts.
• Analyzed social media metrics to optimize content strategy and increase engagement.
Lynn University Ice HockeyIce Hockey Social Media Coordinator
Aug. 2018 - Dec. 2019Boca Raton, FL, United States• Managed social media content for Lynn University Ice Hockey team, increasing engagement and visibility.
• Coordinated fundraising events and secured sponsorships to support team development in the ACHA league.
• Captured and edited high-quality photographs to showcase team spirit and achievements.
Lynn UniversityAthletic Assistant
Aug. 2018 - Dec. 2019Assistant to athletic games held on campus.
Boca Raton Resort & Club, A Waldorf Astoria ResortEvent Production Specialist
Nov. 2017 - Mar. 2018Boca Raton, Florida• Specialized in event production and design for charity events, weddings, and celebrations at the Boca Raton Resort and Club.
• Ensured meticulous planning and execution of every detail for unforgettable indoor and outdoor experiences.
• Collaborated with high-end clients to create memorable events that exceeded expectations.
Lynn UniversityFitness Center Assistant
Aug. 2017 - Mar. 2020Fitness Center
Lynn UniversityStudent Lead
Aug. 2017 - May. 2019Boca Raton, Florida
Walt Disney Parks & Resorts TechnologyDisney College Program
Aug. 2015 - Jan. 2016Orlando, Florida Area• Provided exceptional customer service at California Grill, ensuring guests had a memorable dining experience.
• Coordinated events and maintained tidy work stations, contributing to the restaurant's high standards.
• Gained knowledge of wines and stocked wine coolers to enhance guest dining experiences.
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