Sergio Penna - CEO, Liza

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Work Background

goLizaCEO

May. 2021Sao PauloFintech specialized in automating registrations in the capital markets. Leadership in product redesign and development: Conducted interviews, performed market research, and developed optimized process flows and user experiences. Completely refactored the digital product, launching a new version in 6 months! Planning and execution of go-to-market strategies: Designed and implemented effective market entry strategies, ensuring a successful approach and securing one of the largest banks in Brazil as a client in the first year. Financial administrative management: Supervised and optimized financial administrative processes, ensuring efficiency and accuracy in operations, extending the startup's runway by an additional 12 months beyond the forecast. Strengthening investor relations: Maintained and developed strategic relationships with investors, ensuring alignment and continuous support.

BrazilLABStartup Mentor

Jun. 2020São Paulo, BrasilSupport entrepreneurs through practical business guidelines, network introduction and recommendation of sources of knowledge throughout the BrazilLAB Acceleration Program. Startups Lys Academy (http://www.lys.academy/index.php) Winner 1st Batch Força-Tarefa Covid-19 program, productivity inclusion vertical.

Fundação BravaCOO

Aug. 2019 - Aug. 2020São PauloNGO with the purpose of bringing digital transformation to public service by connecting startups (B2G). Guaranteed the governance of the organization in all spheres: Financial, Legal, HR, Accounting, Administrative and Projects both in Brazil and USA, reaching 95% of the company's global goals score and 90% of the individual goal score. Represented the organization at public and government events.

Waggl BrasilDirector

Apr. 2018 - Jul. 2019São Paulo Area, BrazilUS HR Tech Developed and implemented all internal processes for the startup roll out in Brazil such as: Sales, Growth Hacking, Customer Success, Social Media and Performance Media. Hired and developed the first team of the Brazilian branch. Achievements: Cubo Itaú membership . 25th startup in the 100 Open Startups 2019 ranking. (https://www.openstartups.net/site/) 4th startup in the 100 Open Startups 2019 - HR category.

Zebra Deluxe ComunicaçãoCofounder

Mar. 2008 - Jan. 2018São Paulo Area, BrazilDigital Marketing Agency I designed and implemented the business plan for a hotshop advertising agency, reaching breakeven in the 6th month of activity. I implemented processes and technologies for managing the creation of campaigns, ensuring 100% on-time delivery. Recognized as a reference agency in Brazil for digital campaigns aimed at attracting young people (Trainee Campaigns).

American ExpressBusiness Transformation Senior Manager

Jan. 2004 - Dec. 2006São Paulo Area, BrazilWorked as part of the global team to implement the global travel booking platform at the headquarters (USA), consequently implementing it in Brazil. Its Reengineering projects in 2002 added US$ 1 million in savings for American Express Brasil through the implementation of new systems, standardization of processes and globalization of best practices. Part of the first Black Belts team formed in Brazil by American Express. Leader in Brazil of the project against the Millennium Bug (Project Y2K) and leader in the design and implementation of the Call Center of the American Express Corporate Travel Agency, with US$ 300 K in savings and reduction of 5 offices to a single center, thus integrating the American Express do Brasil Corporate Travel Agency into the global strategy of providing services to corporate customers through the Call Center.