Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
MoCaFiSenior UX/UI Designer
Oct. 2024
MagnitDesign Lead, on-site at Google
Dec. 2023 - Apr. 2024New York City Metropolitan Area
Aptos LabsProduct Designer
Mar. 2023 - Nov. 2023Designed iconography library, product illustrations, and motion assets for the 0 to 1 launch of Petra Wallet. Created and published a library of 500 custom icons in 90 days, including variants of fill and state. Developed and implemented the brand identity for 18 international communities by incorporating the localization of location into key visuals for each location. Generated 400+ unique mascots using artificial intelligence for the launch of Cap That social app.
Self-employedUser Interface Designer & Illustrator
Nov. 2022New York, New York, United StatesSenior UI Designer at BEAM • Jul 2024 - Present UI Designer/Product Illustrator at Instrument for Google • Apr 2024 - Jun 2024 UX/UI Designer at Mucinex • Jan 2023 - Mar 2023
CoinbaseVisual Designer
May. 2021 - Aug. 2022Remote• Created foundational brand assets across a wide range of surfaces for several businesss areas, including Coinbase One, Coinbase Cloud, & Coinbase Institutional. • Designed flows & high fidelity designs using the Coinbase Design System for desktop and mobile.
• Collaborated cross-functionally within teams across all Coinbase, ensuring brand consistency and craft. • Implemented and formalized internal team processes, including development of a file structure and shared workspace for the Visual Design team to allow for better collaboration and visibility. • Shaped the identity for Coinbase Assistant, a native chat support in the retail app, increasing the share of customer tickets resolved versus through phone and email channels.
• Translated complex crypto and blockchain protocol operations into infographics and educational materials. • Developed, presented, and drove the visual identity and illustration style for Coinbase Cloud, gaining buy-in from leadership and stakeholders.
92nd Street YInstructor
Jun. 2017 - Dec. 2019Greater New York City AreaAt the 92nd Street Y, I taught courses including Hand-Lettering, Cartooning, Drawing & Painting, Digital Illustration, Repeat Pattern Workshop, and The Creative Sketchbook. I enjoyed teaching students of all ages in small classes up to 20 students.
Independent PracticeVisual Designer
Jul. 2014 - May. 2021New York City, NYI strategized with clients on creative direction and roadmaps for designs for digital, print, and publications. Partnered with clients, agencies, and creative teams to produce original brand collateral, under both short and long timelines. Presented design concepts to the client and communicated with editors and art directors. Provided sharp concepts and thinking around how to introduce net-new visual expressions, and tying it together with current brand and design systems. Select Clients: • Kristen Gillibrand, 2018
• Mia Mia Beauty, 2016-2017
• Pinterest x Working Not Working, 2017
• Blue Bunny Ice Cream, 2019
• Unilever, 2020
• Food Network, 2018
• Planned Parenthood of NYC, 2017-2019
• Amazon Publishing, 2021
• L’Oreal: Carol’s Daughter, 2016 • Princeton Architectural Press, 2019-2021
• Ulysses Press, 2014-2015
• Calisto Media, 2019
• Brooklyn Industries, 2015-2017
• CAMP by Walmart, 2020
• The Knot, 2019-2021
• SuperHi, 2019
• Apartment Therapy, 2016-2019
• Curbed/ Vox Media, 2019
• Realtor.com x Penske, 2021
• Oprah Magazine, 2020
Rutgers University, Mason Gross School of ArtInstructor, Screen Print
Aug. 2011 - May. 2013New Brunswick, New JerseyDuring my time as an instructor at Rutgers, I developed and taught Screen Print 101 undergraduate course of approximately 20 students per semester. Additionally, I supervised and maintained the print shop. I also evaluated and graded student coursework while providing student guidance to support individual visions and assist with formal and conceptual ideas for projects.
Intch is a Professional Networking App for the Future of WorkSee more people like Bethany on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
498396 people
15
Lead Software Engineer @ Codename: Magnolia
21
Visual Designer
19
board member @ American Eagle Outfitters Factory
78522 people
15
Lead Software Engineer @ Codename: Magnolia
21
Visual Designer
19
Marketing Creative Director