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Work Background
Extra Duty SolutionsHead of Marketing
Feb. 2023 - May. 2025United States, SheltonI craft compelling sales materials, ads, and project proposals while ensuring that assets are polished to perfection. My approach is rooted in strategic creativity; I design, write, and launch targeted marketing initiatives to amplify brand awareness and roll out new SaaS products and platforms. In addition, I manage the sales database, track leads, and refine communication processes to foster maximum efficiency.
Key Achievements:
• Increased click-through rate in the prospect drip campaign from 4.7% to 12.3%—and halved the unsubscribe rate—via audience segmentation, customizing messaging, and by adding compelling imagery and catchy headlines.
• Designed and launched an overdue invoice reminder system that quintupled collection success.
• Boosted LinkedIn followers by 81% in just over two years by doubling the number of posts and reposting on key staff profiles.
• Programmed in HubSpot the company's first lead scoring system for the sales team and migrated the complex client onboarding processes from difficult to share spreadsheets to HubSpot.
• Based on data from a giveaway survey, refreshed a key direct mail campaign, moving it from a buckshot to a targeted, ABM approach. Included in this effort was to design a custom folder that included swag and collateral materials that were hand-selected for each prospect. The beta test to date increased sales demo meetings by 4%. (Customer conversion data not yet available.)
HUZZAH LLCOwner
Jan. 2019United States, MiddletownProvided action-oriented strategies and tactics to B2C and B2B clientele. Designed and wrote collateral, articles, blogs, and sales materials for clients; developed and launched email campaigns; maintained and updated customer databases and digital assets (websites, apps, social media pages, image libraries, etc.); and designed and placed ads on behalf of clients.
Notable Achievements:
• Quadrupled registrants to a client’s annual symposium by updating their promotional materials, implementing a targeted digital ad campaign, and broadening their social media presence.
• Grew subscribers to a client’s newsletter from 100 to over 12,000 in three years, via hyper-targeted Facebook advertising.
• Grew a client’s YouTube subscribers by 250% in 8 months by redesigning their website, implementing a Facebook ad campaign, and launching a monthly subscriber newsletter.
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Mainline HolographicsDirector of Marketing
Jan. 2019 - Jan. 2022United States, TopekaDesigned and crafted engaging collateral materials while ensuring digital assets were engaging and relevant. With a strategic eye, I planned and launched marketing initiatives that bolstered brand awareness, introduced new products, and managed the sales database. My efforts in tracking sales leads, processing sample requests, and implementing streamlined sales processes and procedures enhanced both efficiency and communications. Key Successes:
• Awarded Best in Category and Best Use of Paper by the Print Industries of America (PIA)
• Over the pandemic years, achieved a 47% increase in sales over two years by verifying over 1,500 qualified leads, launching the company's inaugural email marketing campaign strategy, and updating the website
• Elevated LinkedIn following by a factor of ten over three years
Case Paper Co.Director of Marketing
Jan. 2016 - Jan. 2019Harrison, NYOrchestrated initiatives to elevate brand awareness and roll out innovative products, all while crafting compelling narratives across an array of sales materials (print and digital), instructional manuals, and email campaigns. To fortify the sales approach, I initiated procedures around lead nurturing, customer retention, and sample requests. Through analysis of sales data and the creation of marketing reports, I monitored KPIs and enhanced CRM functionality. Additionally, I maintained the sales database, conducted and assessed customer satisfaction surveys, and developed forecasting algorithms. These initiatives led to increased social media engagement (doubling LinkedIn followers in three years), a more robust sales database (12% increase in 3 months), and contributed to a 12% sales growth over my tenure.
The Markens GroupDirector of Marketing and Communications
Jan. 2008 - Jan. 2016Springfield, MADeveloped compelling story angles for press releases, white papers, and magazine articles; planned and executed marketing campaigns for The Markens Group and the associations it managed; wrote business proposals; and designed websites. Also developed conference promotions, stage-managed events and award ceremonies, wrote speeches for organizational leaders, and managed the three-person communications staff. For the Paperboard Packaging Council I led four committees, managed their annual K-12 educational program and annual packaging design competition, and implemented and managed their social media program and website, including a complete redesign of the site in 2014.
Phantom Press PublicationsOwner
Jan. 1996 - Jan. 2008Keene, NH, Nantucket, MAFounded nationally distributed publications Renaissance magazine (45,000 circulation) and Mysteries magazine. Managed and designed the magazines’ online presence, assigned and edited articles, and art directed the design of each issue, as well as all sales materials. Managed office and advertising staff, oversaw budgets, and managed distribution and fulfillment channels. Successfully sold both publications, but remained on for a number of years as editor-in-chief and art director.
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