Megan Goelz

Marketing Manager @Eastern Controls, Inc.

Email Marketing ManagerBusiness Development Manager💸 MarketingCopywriterMarketing Analytics ManagerCRM manager👍 Sales & BizDevGraphic Designer🐦 DesignPresentation DesignerContent ManagerSMM ManagerSEO Manager

In her previous roles, Megan Goelz has successfully implemented innovative marketing strategies that have significantly increased the company's brand visibility and customer engagement. She has led numerous successful campaigns, resulting in increased sales and customer retention. Megan has also demonstrated exceptional leadership skills, effectively managing her team to meet and often exceed their targets. Her ability to analyze market trends and adapt strategies accordingly has greatly contributed to the company's growth.

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Work Background

Eastern Controls, Inc.Marketing Manager

Jul. 2018 - Jun. 2024Greater PhiladelphiaDevelop and deploy the marketing strategy to improve awareness, grow thought leadership, aid business development, and generate quality leads across all market segments and platforms. Adept at building strong, lasting relationships with stakeholders, vendors, and clients alike with great attention to detail. Familiar with working in a fast-paced environment and comfortable pivoting to prioritize deadlines and projects. • Manage focused multichannel content marketing campaigns (web, social media, email, and in-person and digital events). Inclusive of gap analysis and strategic storytelling methods. • Led execution of brand-building and awareness campaigns, which led to a 45% increase in organic search results utilizing SEMRush tools and data. • Spearheaded B2B content marketing strategies that increased qualified leads by 35% over 12 months, utilizing tools for targeted campaigns and analytical tracking. • Developed and managed comprehensive strategies for email campaigns, SEO, content development, and online marketing initiatives, resulting in a 30% increase in website visits and engagement YoY. (WordPress, Shopify, SEMRush, Analytics tools) • Improved email engagement from 11% to 37% using personalization and strategic segmentation with tools like HubSpot, Salesforce, and ActiveCampaign. • Increased organic follower growth by 300% through a consistent and cohesive content strategy using tools like Buffer, SmarterQueue, and HubSpot. • Built and maintained reporting dashboards and charts to track key marketing metrics, providing actionable insights to senior management for improved campaign decision-making. • Designed, planned, and promoted large and small-scale customer events involving classroom training, hands-on demonstrations, vendor exhibits, speakers, meals/refreshments, etc.

Eastern Controls, Inc.Sales Marketing Analyst

Apr. 2016 - Aug. 2018Edgemont, PA• Developed a customer segmentation framework within the first 6 months making marketing campaigns more efficient and effective using targeted messaging. • Conducted data analysis to understand customer behaviors and generate insights based on purchases and inquiry history to lead up-sell campaigns, which increased awareness of product offerings by 20%. • Implemented projects examining data accuracy for integration with third-party systems, which increased productivity by 25%.

SHI International Corp.Inside Account Manager

Sep. 2015 - Apr. 2016• Coordinate and manage customers based on the field sales team to ensure customer satisfaction and drive revenue. • Provided quote generation for hardware and software to customers based on direct customer interaction and to satisfy needs of field sales team. • Experience using Microsoft Dynamics CRM for quote generation and order entry. Fun Fact: SHI is the Largest Minority and Woman-owned Business Enterprise (MWBE) in the United States

Futurity ITBusiness Development

Jun. 2015 - Sep. 2015

Villanova UniversityAssistant Field Hockey Coach

Aug. 2014 - Jun. 2015• Work closely with Athletic Marketing department to gain exposure and support for field hockey program, including email marketing, newsletters and event/fundraiser planning while tracking progress and growth of outreach • Created program’s inaugural Newsletter by creating and using original content based on interests and requests of alumni and current program members • Facilitate community/fan and alumni outreach and engagement to gain and grow support for program and ‘Nova athletics • Work side-by-side with equipment staff and apparel vendors to secure apparel for team and coaching staff: includes choosing apparel styles/fits and designs and screen-printing placement • Work collaboratively with other staff to determine best practice plan based on performance and athletes needs

Lehigh UniversityGraduate Assistant-Lehigh University Field Hockey

Jul. 2012 - May. 2014Bethlehem, PA• Specialization in individual goalkeeper training integrating defense; work closely with two goalkeepers; adapt training style to learning style of the different student-athletes • Identify, develop and evaluate progress of student-athletes; develop coaching strategies to cater to specific learning needs to obtain greatest result • Mastery of basic managerial skills including scheduling, phone calls, email • Formulate, direct and coordinate practice and game plans alongside head/assistant coaches • Responsible for travel logistics when traveling to other colleges and universities; put together team itineraries and travel accommodations • Trusted with recruiting responsibilities; travel to tournaments, showcases, and clinics to seek out future talent for team development

Atlantic RecordsMarketing Intern

Jun. 2011 - Aug. 2011New York, NY• Assisted Project Manager with day-to-day aspects of artist management and product development and promotion • Performed sales and data research of online and CD sales on a weekly/monthly basis for various artists • Marketing team member for Urban Development and brand management specific to various artists • Performed grassroots artist promotion at concerts and community events to drive awareness and grow/develop greater fan base

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